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backofficethinking.com, read 4 days ago. Back to the report

83 to 100 in 11 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8383 nownow891top 25%922943964985986987998999991010011full marks

Now #83,141 of 264,287Step 1 top 25%Step 11 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 89, and #32,341, 50,800 places up, and into the top 25%

    Add a tap-to-call phone link.

    100 pages, 98 of them under /resources/

    See the pages
    • /
    • /blog
    • /resources/4-signs-your-nonprofit-is-ready-for-a-digital-transformation
    • /resources/a-nonprofit-system-administrators-key-to-success-is-trust-building
    • /resources/a-nonprofit-technology-adventure-taming-the-digital-wilderness
    • /resources/adding-custom-links-to-the-side-navigation-in-salesforce
    • /resources/big-increase-in-salesforce-data-storage-limits
    • /resources/chromes-password-warning-its-a-feature-not-a-hack
    • /resources/civicrm-flags-of-importance
    • /resources/civicrm-functionality-and-features-evaluation
    • and 90 more in the copied plan
  2. 2

    Answer the first question right under it

    +3 points, to 92

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    87 pages under /resources/

    See the pages
    • /resources/4-signs-your-nonprofit-is-ready-for-a-digital-transformation
    • /resources/a-nonprofit-system-administrators-key-to-success-is-trust-building
    • /resources/a-nonprofit-technology-adventure-taming-the-digital-wilderness
    • /resources/adding-custom-links-to-the-side-navigation-in-salesforce
    • /resources/big-increase-in-salesforce-data-storage-limits
    • /resources/chromes-password-warning-its-a-feature-not-a-hack
    • /resources/civicrm-flags-of-importance
    • /resources/civicrm-functionality-and-features-evaluation
    • /resources/civicrm-tips-for-your-year-end-receipts-and-letters-for-donors
    • /resources/clone-opportunities-or-campaigns-along-with-their-related-records
    • and 77 more in the copied plan
  3. 3

    Phrase headings as questions

    +2 points, to 94

    Phrase at least one heading as the question a person would ask.

    79 pages under /resources/

    See the pages
    • /resources/4-signs-your-nonprofit-is-ready-for-a-digital-transformation
    • /resources/a-nonprofit-system-administrators-key-to-success-is-trust-building
    • /resources/a-nonprofit-technology-adventure-taming-the-digital-wilderness
    • /resources/adding-custom-links-to-the-side-navigation-in-salesforce
    • /resources/big-increase-in-salesforce-data-storage-limits
    • /resources/chromes-password-warning-its-a-feature-not-a-hack
    • /resources/civicrm-flags-of-importance
    • /resources/civicrm-functionality-and-features-evaluation
    • /resources/civicrm-tips-for-your-year-end-receipts-and-letters-for-donors
    • /resources/clone-opportunities-or-campaigns-along-with-their-related-records
    • and 69 more in the copied plan
  4. 4

    Show sources on guides

    +2 points, to 96

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    44 pages under /resources/

    See the pages
    • /resources/a-nonprofit-technology-adventure-taming-the-digital-wilderness
    • /resources/big-increase-in-salesforce-data-storage-limits
    • /resources/civicrm-flags-of-importance
    • /resources/civicrm-security-for-the-long-term
    • /resources/civicrm-tips-for-your-year-end-receipts-and-letters-for-donors
    • /resources/connected-islands-a-story-of-nonprofit-opportunity
    • /resources/correct-salesforce-report-types-for-nonprofits
    • /resources/drive-traffic-to-your-nonprofit-website-using-social-media
    • /resources/from-manual-to-automatic-a-nonprofit-integration-of-civicrm-mobilecause
    • /resources/how-to-setup-seo-metadata-in-drupal-7-8
    • and 34 more in the copied plan
  5. 5

    Put figures in tables

    +2 points, to 98

    Where the guide compares options or gives figures, put them in a table.

    98 pages under /resources/

    See the pages
    • /resources/4-signs-your-nonprofit-is-ready-for-a-digital-transformation
    • /resources/a-nonprofit-system-administrators-key-to-success-is-trust-building
    • /resources/a-nonprofit-technology-adventure-taming-the-digital-wilderness
    • /resources/adding-custom-links-to-the-side-navigation-in-salesforce
    • /resources/big-increase-in-salesforce-data-storage-limits
    • /resources/chromes-password-warning-its-a-feature-not-a-hack
    • /resources/civicrm-flags-of-importance
    • /resources/civicrm-functionality-and-features-evaluation
    • /resources/civicrm-security-for-the-long-term
    • /resources/civicrm-tips-for-your-year-end-receipts-and-letters-for-donors
    • and 88 more in the copied plan
  6. 6

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  7. 7

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  8. 8

    Add depth to thin pages

    +1 point, to 99

    Add true, specific detail until the page covers its subject.

    31 pages under /resources/

    See the pages
    • /resources/a-nonprofit-technology-adventure-taming-the-digital-wilderness
    • /resources/adding-custom-links-to-the-side-navigation-in-salesforce
    • /resources/big-increase-in-salesforce-data-storage-limits
    • /resources/chromes-password-warning-its-a-feature-not-a-hack
    • /resources/civicrm-flags-of-importance
    • /resources/clone-opportunities-or-campaigns-along-with-their-related-records
    • /resources/creating-a-mission-delivery-platform-video
    • /resources/from-manual-to-automatic-a-nonprofit-integration-of-civicrm-mobilecause
    • /resources/how-accessible-is-your-nonprofit-website
    • /resources/how-create-mission-delivery-platform
    • and 21 more in the copied plan
  9. 9

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    38 pages under /resources/

    See the pages
    • /resources/chromes-password-warning-its-a-feature-not-a-hack
    • /resources/civicrm-flags-of-importance
    • /resources/clone-opportunities-or-campaigns-along-with-their-related-records
    • /resources/connected-islands-a-story-of-nonprofit-opportunity
    • /resources/creating-a-mission-delivery-platform-video
    • /resources/from-manual-to-automatic-a-nonprofit-integration-of-civicrm-mobilecause
    • /resources/how-create-mission-delivery-platform
    • /resources/how-unified-database-elevates-your-operations-guide-land-trusts
    • /resources/importing-contributions-civicrm
    • /resources/integrations-and-salesforce-duplicate-rules-can-cause-data-loss
    • and 28 more in the copied plan
  10. 10

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    15 pages under /resources/

    See the pages
    • /resources/nonprofit-data-security-safeguarding-salesforce-data
    • /resources/nonprofit-open-source-systems-are-they-really-free
    • /resources/nonprofit-password-management-systems
    • /resources/nonprofit-programs-need-technology-that-drives-mission
    • /resources/nonprofit-salesforce-administrator-adventures-and-resources
    • /resources/nonprofit-system-administrator-role-in-the-technology-movie
    • /resources/nonprofit-technology-mindset-to-drive-impact
    • /resources/nonprofit-technology-storytelling-role
    • /resources/nonprofit-technology-tools-icing-on-cake
    • /resources/nonprofit-website-migration-lessons-to-save-time-money-headaches
    • and 5 more in the copied plan
  11. 11

    Describe images

    +1 point, to 100, and full marks

    Describe every content image in its alt text.

    13 pages, 12 of them under /resources/

    See the pages
    • /
    • /resources/big-increase-in-salesforce-data-storage-limits
    • /resources/chromes-password-warning-its-a-feature-not-a-hack
    • /resources/how-create-mission-delivery-platform
    • /resources/how-to-setup-seo-metadata-in-drupal-7-8
    • /resources/improve-your-drupal-content-management-experience
    • /resources/nonprofit-technology-processes-clean-healthy-systems
    • /resources/nonprofit-website-redesign-backpacking-through-a-website
    • /resources/nonprofit-websites-measure-optimize-refactor
    • /resources/protect-your-wordpress-ecosystem
    • and 3 more in the copied plan
6 more, to tidy up after 100
  1. 12

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    9 pages under /resources/

    See the pages
    • /resources/4-signs-your-nonprofit-is-ready-for-a-digital-transformation
    • /resources/creating-a-mission-delivery-platform-video
    • /resources/how-to-prevent-broken-links-in-drupal
    • /resources/new-salesforce-feature-gift-entry-template
    • /resources/nonprofit-website-redesign-bringing-it-all-together
    • /resources/quiz-how-can-you-improve-your-digital-experience
    • /resources/seo-tips-for-nonprofit-success
    • /resources/the-key-to-a-connected-land-trust-video
    • /resources/using-mosaico-vs-mailchimp-with-civicrm
  2. 13

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    7 pages, 6 of them under /resources/

    See the pages
    • /blog
    • /resources/how-to-prevent-broken-links-in-drupal
    • /resources/new-salesforce-feature-gift-entry-template
    • /resources/nonprofit-website-redesign-backpacking-through-a-website
    • /resources/quiz-how-can-you-improve-your-digital-experience
    • /resources/seo-tips-for-nonprofit-success
    • /resources/using-mosaico-vs-mailchimp-with-civicrm
  3. 14

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /resources/nonprofit-website-redesign-backpacking-through-a-website
    • /resources/using-mosaico-vs-mailchimp-with-civicrm
  4. 15

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    1 page

    See the pages
    • /resources/nonprofit-technology-needs-to-pivot-towards-the-future
  5. 16

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    1 page

    See the pages
    • /blog
  6. 17

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    1 page

    See the pages
    • /blog

What else the read found

Half its pages take over 859 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /resources/is-your-nonprofit-organization-considering-a-mobile-app2.2 s
  • /resources/civicrm-flags-of-importance2.1 s
  • /resources/connected-islands-a-story-of-nonprofit-opportunity2.0 s
  • /resources/the-best-website-investments-to-make-this-year-for-any-budget2.0 s
  • /resources/civicrm-tips-for-your-year-end-receipts-and-letters-for-donors1.8 s

Fastest: /resources/salesforce-password-security-practices-for-nonprofits, 30 ms. Heaviest: the home page, 41 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • FastlyHosting
  • Google Tag ManagerAnalytics
  • HubSpotMarketing
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: a Professional service named BackOffice Thinking. mttr does not check the profiles it names.

  • FacebookBackOfficeThinking
  • XBackOfficeThink
  • LinkedInbackoffice-thinking
  • GitHubbackoffice
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.4

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Add a tap-to-call link and Describe images1 page
  • /blog fails 4: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /resources/ 98 fail a rule. Worst: /resources/new-salesforce-feature-gift-entry-template, 8 rules98 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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