- Middle site
- 91
- Ahead by
- 1
Worth the mostLink straight to the final address+1
baji.org
Top 50%of the 263,590 sites mttr has read, at #72,442
It scores 84.
A score says pages are well formed. It does not say an assistant cites the site.
Fix description lengths
84 now86 with itTop 25% from 85
#72,442to#54,23218,210 places up15 of its 19 pages fail it. 1 in 11 ranked sites pass it.
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Where it ranks
Up 58,519 places since Oct 20, from #130,961. 1 point takes it into the top quarter.
Beside it on the board
- #72,440pedandeck.com84
- #72,441thespacecoastrocket.com84
- #72,442baji.org84
- #72,443santeecoopersolar.com84
- #72,444boatbuilders.us84
8,604 sites score 84. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 84Now#72,442
- 86Fix description lengthsTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 2
Worth the mostFix description lengths+2
- Middle site
- 98
- Behind by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read194425 fewer than typical
Links a page161328% above typical
Words a page30739422% below typical
Rules failing somewhere17143 more than typical
Half its pages answer in224 ms210 msAbout typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
17 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points each18,210 places up each
Fix description lengthsUnderstand15 of 191 in 11
Use one main headingUnderstand10 of 191 in 4
Describe imagesUnderstand14 of 192 in 7
Fix title lengthsUnderstand12 of 191 in 6
Worth 1 point each10,058 places up each
Answer the first question right under itUnderstand3 of 191 in 121
Phrase headings as questionsUnderstand3 of 191 in 10
Add depth to thin pagesUnderstand3 of 193 in 7
Link straight to the final addressAccess18 of 191 in 2
Set a share imageUnderstand9 of 192 in 7
Show 8 more fixes
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Put figures in tablesUnderstand3 of 191 in 28
Add lists or tablesUnderstand2 of 191 in 2
Add real images to contentUnderstand2 of 192 in 3
Show sources on guidesTrust1 of 191 in 2
Add breadcrumb dataUnderstand3 of 191 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Set each page's canonical addressAccess2 of 192 in 5
How AI reads this site
It reads closest to nonprofits and charities, but only loosely. 4 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is in Brooklyn.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Law firms
- News and publishers
What an assistant reads first
Home pageWhat it says
TitleBlack Alliance For Just Immigration (BAJI)
DescriptionNone in the HTML
First headingbaji is the voice of black immigrants
OpeningFor 20 years, BAJI has been building power across the Black Diaspora to advance racial and immigrant justice. We remain rooted in a vision where Black valued, protected , and leading the change.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On baji.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On baji.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Brooklyn in the first words
The site is in Brooklyn, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On baji.org, name Brooklyn in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On baji.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.