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baker-electric.com, read 3 days ago. Back to the report

69 to 100 in 15 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6969 nownow761#139,005822top 50%8638949159369579689699710971198129813991410015full marks

Now #183,630 of 264,324Step 1 #139,005Step 2 top 50%Step 15 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 76, and #139,005, 44,625 places up

    Add valid JSON-LD that says what the page is.

    100 pages

    See the pages
    • /
    • /OBBB
    • /about
    • /av
    • /baker-electric-special-projects
    • /baker-highlights
    • /baker-referral-program
    • /bess
    • /bim-modeling
    • /biotech
    • and 90 more in the copied plan
  2. 2

    Add a tap-to-call link

    +6 points, to 82, and into the top 50%

    Add a tap-to-call phone link.

    92 pages

    See the pages
    • /
    • /about
    • /av
    • /baker-highlights
    • /baker-referral-program
    • /bess
    • /bim-modeling
    • /biotech
    • /blog/5-things-your-business-should-know-about-investment-tax-credit-solar-itc
    • /blog/baker-difference
    • and 82 more in the copied plan
  3. 3

    Use one main heading

    +4 points, to 86

    Give the page exactly one h1 that says what it is about.

    93 pages

    See the pages
    • /OBBB
    • /about
    • /av
    • /baker-electric-special-projects
    • /baker-highlights
    • /baker-referral-program
    • /bess
    • /bim-modeling
    • /biotech
    • /blog/5-things-your-business-should-know-about-investment-tax-credit-solar-itc
    • and 83 more in the copied plan
  4. 4

    Describe images

    +3 points, to 89

    Describe every content image in its alt text.

    100 pages

    See the pages
    • /
    • /OBBB
    • /about
    • /av
    • /baker-electric-special-projects
    • /baker-highlights
    • /baker-referral-program
    • /bess
    • /bim-modeling
    • /biotech
    • and 90 more in the copied plan
  5. 5

    Fix description lengths

    +2 points, to 91

    Write a meta description of 70 to 165 characters that summarizes the page.

    71 pages

    See the pages
    • /
    • /OBBB
    • /av
    • /baker-electric-special-projects
    • /baker-highlights
    • /baker-referral-program
    • /bess
    • /biotech
    • /blog/increased-utility-cost-and-declining-power-reliability-new-norm
    • /commercial-solar-project-cathedral-catholic
    • and 61 more in the copied plan
  6. 6

    Set a share image

    +2 points, to 93

    Set og:image so links to the page carry a picture.

    100 pages

    See the pages
    • /
    • /OBBB
    • /about
    • /av
    • /baker-electric-special-projects
    • /baker-highlights
    • /baker-referral-program
    • /bess
    • /bim-modeling
    • /biotech
    • and 90 more in the copied plan
  7. 7

    Link straight to the final address

    +2 points, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /OBBB
    • /about
    • /av
    • /baker-electric-special-projects
    • /baker-highlights
    • /baker-referral-program
    • /bess
    • /bim-modeling
    • /biotech
    • /blog/5-things-your-business-should-know-about-investment-tax-credit-solar-itc
    • and 89 more in the copied plan
  8. 8

    Answer the first question right under it

    +1 point, to 96

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    8 pages under /blog/

    See the pages
    • /blog/5-things-your-business-should-know-about-investment-tax-credit-solar-itc
    • /blog/baker-difference
    • /blog/baker-electric-has-been-recognized-no6-top-solar-contractor-us
    • /blog/baker-family-escondido
    • /blog/bakers-covid-response
    • /blog/best-solar-company-san-diego
    • /blog/increased-utility-cost-and-declining-power-reliability-new-norm
    • /blog/weve-launched-new-website
  9. 9

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    9 pages, 8 of them under /blog/

    See the pages
    • /
    • /blog/5-things-your-business-should-know-about-investment-tax-credit-solar-itc
    • /blog/baker-difference
    • /blog/baker-electric-has-been-recognized-no6-top-solar-contractor-us
    • /blog/baker-family-escondido
    • /blog/bakers-covid-response
    • /blog/best-solar-company-san-diego
    • /blog/increased-utility-cost-and-declining-power-reliability-new-norm
    • /blog/weve-launched-new-website
  10. 10

    Phrase headings as questions

    +1 point, to 97

    Phrase at least one heading as the question a person would ask.

    8 pages under /blog/

    See the pages
    • /blog/5-things-your-business-should-know-about-investment-tax-credit-solar-itc
    • /blog/baker-difference
    • /blog/baker-electric-has-been-recognized-no6-top-solar-contractor-us
    • /blog/baker-family-escondido
    • /blog/bakers-covid-response
    • /blog/best-solar-company-san-diego
    • /blog/increased-utility-cost-and-declining-power-reliability-new-norm
    • /blog/weve-launched-new-website
  11. 11

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    8 pages under /blog/

    See the pages
    • /blog/5-things-your-business-should-know-about-investment-tax-credit-solar-itc
    • /blog/baker-difference
    • /blog/baker-electric-has-been-recognized-no6-top-solar-contractor-us
    • /blog/baker-family-escondido
    • /blog/bakers-covid-response
    • /blog/best-solar-company-san-diego
    • /blog/increased-utility-cost-and-declining-power-reliability-new-norm
    • /blog/weve-launched-new-website
  12. 12

    Name the publisher

    +1 point, to 98

    Name the author or publisher in the Article schema.

    8 pages under /blog/

    See the pages
    • /blog/5-things-your-business-should-know-about-investment-tax-credit-solar-itc
    • /blog/baker-difference
    • /blog/baker-electric-has-been-recognized-no6-top-solar-contractor-us
    • /blog/baker-family-escondido
    • /blog/bakers-covid-response
    • /blog/best-solar-company-san-diego
    • /blog/increased-utility-cost-and-declining-power-reliability-new-norm
    • /blog/weve-launched-new-website
  13. 13

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    6 pages under /blog/

    See the pages
    • /blog/5-things-your-business-should-know-about-investment-tax-credit-solar-itc
    • /blog/baker-electric-has-been-recognized-no6-top-solar-contractor-us
    • /blog/bakers-covid-response
    • /blog/best-solar-company-san-diego
    • /blog/increased-utility-cost-and-declining-power-reliability-new-norm
    • /blog/weve-launched-new-website
  14. 14

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    30 pages

    See the pages
    • /
    • /av
    • /bim-modeling
    • /biotech
    • /blog/5-things-your-business-should-know-about-investment-tax-credit-solar-itc
    • /blog/baker-electric-has-been-recognized-no6-top-solar-contractor-us
    • /blog/increased-utility-cost-and-declining-power-reliability-new-norm
    • /contact-thank-you
    • /education
    • /energy-storage
    • and 20 more in the copied plan
  15. 15

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    15 pages

    See the pages
    • /
    • /av
    • /baker-highlights
    • /baker-referral-program
    • /bess
    • /blog/bakers-covid-response
    • /contact-thank-you
    • /electrical-service-department
    • /led-lighting-public-facilities
    • /projects/full-swing-golf-simulators
    • and 5 more in the copied plan
3 more, to tidy up after 100
  1. 16

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    8 pages under /blog/

    See the pages
    • /blog/5-things-your-business-should-know-about-investment-tax-credit-solar-itc
    • /blog/baker-difference
    • /blog/baker-electric-has-been-recognized-no6-top-solar-contractor-us
    • /blog/baker-family-escondido
    • /blog/bakers-covid-response
    • /blog/best-solar-company-san-diego
    • /blog/increased-utility-cost-and-declining-power-reliability-new-norm
    • /blog/weve-launched-new-website
  2. 17

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    8 pages under /blog/

    See the pages
    • /blog/5-things-your-business-should-know-about-investment-tax-credit-solar-itc
    • /blog/baker-difference
    • /blog/baker-electric-has-been-recognized-no6-top-solar-contractor-us
    • /blog/baker-family-escondido
    • /blog/bakers-covid-response
    • /blog/best-solar-company-san-diego
    • /blog/increased-utility-cost-and-declining-power-reliability-new-norm
    • /blog/weve-launched-new-website
  3. 18

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

What else the read found

Half its pages start answering within 292 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /779 ms
  • /careers639 ms
  • /how-to-join/take-flexible-time498 ms
  • /what-we-do489 ms
  • /contact478 ms

Fastest: /demo-esop-presentation, 83 ms. Heaviest: the home page, 29 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • DrupalPlatform
  • CloudflareHosting
  • FastlyHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • LinkedIn InsightMarketing
  • jQueryLibrary
  • BootstrapLibrary
pages with strong signs
8
hidden characters
1
chat, markdown or placeholders left in
7
dashes per 1,000 words
4.3
  • /biotech placeholders never filled in
  • /government-military placeholders never filled in
  • /how-to-join/take-flexible-time placeholders never filled in
  • /military placeholders never filled in
  • /nazareth-school-san-diego placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 8: Add structured data, Add a tap-to-call link and Match structured data to the page1 page
  • /av fails 9: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /request-a-solar-quote fails 9: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /baker-highlights fails 8: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /baker-referral-program fails 8: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /bess fails 8: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /biotech fails 8: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /education fails 8: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /electrical-service-department fails 8: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /energy-storage fails 8: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /healthcare fails 8: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /led-lighting-public-facilities fails 8: Add structured data, Use one main heading and Add a tap-to-call link1 page

And 47 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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