- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
baldwin.com
Top 10%of the 263,590 sites mttr has read, at #25,948
It scores 90.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
90 now96 with itTop 5% from 93
#25,948to#3,18522,763 places up93 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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EmailWrite the email
Where it ranks
Held at 90 for its last 2 reads. 3 points take it into the top 5%.
Beside it on the board
- #25,946cleaning-services-nyc.com90
- #25,947instawp.com90
- #25,948baldwin.com90
- #25,949septicsystempumping.com90
- #25,950nyqueenslocksmith.com90
6,418 sites score 90. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 90Now#25,948
- 96Add a tap-to-call linkTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 26
Worth the mostDescribe images+3
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 3
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page78136.1× typical
Words a page1,7163944.4× typical
Rules failing somewhere8146 fewer than typical
Half its pages answer in30 ms210 ms86% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
8 fixes. The first 2 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points22,763 places up
Add a tap-to-call linkAct93 of 1001 in 3
Worth 3 points15,171 places up
Describe imagesUnderstand92 of 1002 in 7
Show 6 more fixes
Worth under a point each
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Use one main headingUnderstand8 of 1001 in 4
Fix title lengthsUnderstand10 of 1001 in 6
Fix description lengthsUnderstand10 of 1001 in 11
Bring deep pages closer to homeAccess2 of 1006 in 7
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleThe Baldwin Group | Insurance & Risk Management
DescriptionWe offer tailored insurance and risk management solutions for individuals, families & businesses. Empower yourself with peace of mind. Contact us today.
First headingProtecting the Possible®
OpeningDream boldly, build fearlessly— we’ll help protect it. As a top-ranked national advisory firm, we listen, simplify complexity, and communicate openly to deliver insurance, risk management, benefits, and wealth management solutions tailored to the future you’re creating.
2 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “The Baldwin Group | Insurance & Risk Management” and “Protecting the Possible®”.
Agent instructions
On baldwin.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Name Tampa in the first words
The site is in Tampa, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On baldwin.com, name Tampa in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best insurance agencies near Tampa, FL? Its answer, and whether it cites baldwin.com, shows here in a moment.