- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
bankrate.com
Top 50%of the 263,590 sites mttr has read, at #91,338
It scores 82.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
82 now89 with itTop 25% from 85
#91,338to#32,22459,114 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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The link
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The cardSave the card
EmailWrite the email
Where it ranks
Held at 82 for its last 3 reads. 3 points take it into the top quarter.
Beside it on the board
- #91,336brushnewstribune.com82
- #91,337jacksonconstruction.com82
- #91,338bankrate.com82
- #91,339thevoroscope.com82
- #91,340routergrowth.com82
9,056 sites score 82. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 82Now#91,338
- 89Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 12
Worth the mostDescribe images+4
- Middle site
- 98
- Behind by
- 1
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page1641312.7× typical
Words a page411394About typical
Rules failing somewhere8146 fewer than typical
Half its pages answer in523 ms210 ms149% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
8 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points59,114 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 4 points37,106 places up
Describe imagesUnderstand100 of 1002 in 7
Worth 3 points each28,954 places up each
Fix description lengthsUnderstand74 of 1001 in 11
Fix title lengthsUnderstand66 of 1001 in 6
Worth 2 points20,519 places up
Link straight to the final addressAccess99 of 1001 in 2
Show 3 more fixes
Worth 1 point11,915 places up
Replace unsupported sales claimsTrust9 of 1002 in 3
Worth under a point each
List your profiles in your structured dataTrustAbout the whole site4 in 5
Set a share imageUnderstand12 of 1002 in 7
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleBankrate — Compare Mortgage Rates & Financial Products
DescriptionCompare today's mortgage rates, savings accounts, credit cards, and more. Bankrate helps you find the best rates from hundreds of banks and credit unions — free, unbiased, and updated daily.
First heading9 out of 10 homebuyers overpay for their mortgage. You don't have to.
OpeningAmerican homeowners overpay $3,343 on their mortgage every year. Not because good rates don’t exist, but because the system isn’t built for people. Bankrate is. We make lenders compete for your loan until the best rate wins.
2 changes so it reads plainly as what it is
- Rewrite the description
Its description is 190 characters and is cut off in results.
Agent instructions
On bankrate.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name West Palm Beach, FL in the first words
The site is in West Palm Beach, FL, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On bankrate.com, name West Palm Beach, FL in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.