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bartscarpet.com, read 1 day ago. Back to the report

89 to 100 in 5 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8989 nownow941top 10%9629839941005full marks

Now #35,833 of 263,585Step 1 top 10%Step 5 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Set each page's canonical address

    +5 points, to 94, and #7,438, 28,395 places up, and into the top 10%

    Add a canonical link that points to the page itself.

    87 pages under /products/catalog/floors/hardwood/

    See the pages
    • /products/catalog/floors/hardwood/archival-oak--042812444
    • /products/catalog/floors/hardwood/archival-oak--042812494
    • /products/catalog/floors/hardwood/beach-walk--0488d9328
    • /products/catalog/floors/hardwood/beachside-villa--04378936d
    • /products/catalog/floors/hardwood/bernina-hickory--0072d6611
    • /products/catalog/floors/hardwood/brendwood--04378d975
    • /products/catalog/floors/hardwood/buckingham--0072d6671
    • /products/catalog/floors/hardwood/camden-isle--04378413d
    • /products/catalog/floors/hardwood/caramel-5-in--01375d423
    • /products/catalog/floors/hardwood/carpentry-oak--04305dd73
    • and 77 more in the copied plan
  2. 2

    Add depth to thin pages

    +2 points, to 96

    Add true, specific detail until the page covers its subject.

    88 pages, 87 of them under /products/catalog/floors/hardwood/

    See the pages
    • /about/customer-reviews
    • /products/catalog/floors/hardwood/archival-oak--042812444
    • /products/catalog/floors/hardwood/archival-oak--042812494
    • /products/catalog/floors/hardwood/beach-walk--0488d9328
    • /products/catalog/floors/hardwood/beachside-villa--04378936d
    • /products/catalog/floors/hardwood/bernina-hickory--0072d6611
    • /products/catalog/floors/hardwood/brendwood--04378d975
    • /products/catalog/floors/hardwood/buckingham--0072d6671
    • /products/catalog/floors/hardwood/camden-isle--04378413d
    • /products/catalog/floors/hardwood/caramel-5-in--01375d423
    • and 78 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    97 pages, 87 of them under /products/catalog/floors/hardwood/

    See the pages
    • /about
    • /about/brands-we-carry
    • /about/customer-reviews
    • /about/faq
    • /about/our-story
    • /about/who-we-are
    • /contact
    • /products
    • /products/catalog/floors/hardwood/archival-oak--042812444
    • /products/catalog/floors/hardwood/archival-oak--042812494
    • and 87 more in the copied plan
  4. 4

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    98 pages, 87 of them under /products/catalog/floors/hardwood/

    See the pages
    • /
    • /about
    • /about/brands-we-carry
    • /about/customer-reviews
    • /about/faq
    • /about/our-story
    • /about/who-we-are
    • /contact
    • /products
    • /products/catalog/floors/hardwood/archival-oak--042812444
    • and 88 more in the copied plan
  5. 5

    Add breadcrumb data

    +1 point, to 100, and full marks

    Add BreadcrumbList schema so the page has a place in the site.

    89 pages, 87 of them under /products/catalog/floors/hardwood/

    See the pages
    • /about/customer-reviews
    • /products/catalog/floors/hardwood/archival-oak--042812444
    • /products/catalog/floors/hardwood/archival-oak--042812494
    • /products/catalog/floors/hardwood/beach-walk--0488d9328
    • /products/catalog/floors/hardwood/beachside-villa--04378936d
    • /products/catalog/floors/hardwood/bernina-hickory--0072d6611
    • /products/catalog/floors/hardwood/brendwood--04378d975
    • /products/catalog/floors/hardwood/buckingham--0072d6671
    • /products/catalog/floors/hardwood/camden-isle--04378413d
    • /products/catalog/floors/hardwood/caramel-5-in--01375d423
    • and 79 more in the copied plan
7 more, to tidy up after 100
  1. 6

    Serve a robots.txt

    Under a point

    Serve a plain text /robots.txt.

    Once, for the whole site

  2. 7

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  3. 8

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    3 pages under /about/

    See the pages
    • /about/customer-reviews
    • /about/our-story
    • /about/who-we-are
  4. 9

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    3 pages under /about/

    See the pages
    • /about/brands-we-carry
    • /about/our-story
    • /about/who-we-are
  5. 10

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    1 page

    See the pages
    • /about/brands-we-carry
  6. 11

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    1 page

    See the pages
    • /about/customer-reviews
  7. 12

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    1 page

    See the pages
    • /about/customer-reviews

What else the read found

Half its pages start answering within 760 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /about/our-story2.4 s
  • /2.1 s
  • /about2.0 s
  • /about/customer-reviews1.9 s
  • /about/brands-we-carry1.8 s

Fastest: /products/catalog/floors/hardwood/mountain-view-xl--037396666, 581 ms. Heaviest: the home page, 21 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • nginxServer
  • Google AnalyticsAnalytics
  • Ahrefs Web AnalyticsAnalytics
  • Google FontsFonts

From the structured data on its home page, as the site says it: a Home goods store named Bart's Carpet Sales. mttr does not check the profiles it names.

  • FacebookBartsCarpetSalesInc
  • Instagrambartscarpetandflooring
  • Yelpbarts-carpet-sales-north-kingstown-2
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
9.6

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Set a share image1 page
  • /about fails 2: Link straight to the final address and Set a share image1 page
  • /contact fails 2: Link straight to the final address and Set a share image1 page
  • /products fails 2: Link straight to the final address and Set a share image1 page
  • /services fails 2: Link straight to the final address and Set a share image1 page
  • /products/ 87 fail a rule. Worst: /products/catalog/floors/hardwood/archival-oak--042812444, 5 rules87 pages
  • /about/ 5 fail a rule. Worst: /about/customer-reviews, 7 rules5 pages
  • /services/ 1 fail a rule. Worst: /services/flooring-installation, 3 rules1 page

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

Rather go through these with one of our experts? Book a strategy session

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