- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
battellemedia.com
Top 25%of the 264,210 sites mttr has read, at #62,620
It scores 85.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
85 now93 with itTop 10% from 90
#62,620to#10,82051,800 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 52,014 places since Oct 20, from #114,634. 5 points take it into the top 10%.
Beside it on the board
- #62,618investorsinpeople.com85
- #62,619readcube.com85
- #62,620battellemedia.com85
- #62,621cfisherconstruction.com85
- #62,622higherlogic.com85
8,464 sites score 85. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 85Now#62,620
- 93Add structured dataTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 8
Worth the mostAdd structured data+8
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page181342% above typical
Words a page7563941.9× typical
Rules failing somewhere8146 fewer than typical
Half its pages answer in14 ms210 ms93% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
8 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points51,800 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 4 points each30,286 places up each
Describe imagesUnderstand98 of 1002 in 7
Fix description lengthsUnderstand89 of 1001 in 11
Worth 1 point each8,205 places up each
Match structured data to the pageUnderstand1 of 1003 in 7
Fix title lengthsUnderstand26 of 1001 in 6
Show 3 more fixes
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Set each page's canonical addressAccess1 of 1002 in 5
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads mostly as agencies and studios, and a little like news and publishers. 3 changes would make it plainer.
It reads as
Agencies and studios
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- News and publishers
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleJohn Battelle's Search Blog Thoughts on the intersection of tech, business, and society.
DescriptionThoughts on the intersection of tech, business, and society.
First headingJohn Battelle's Search Blog
OpeningWhen I don’t post for a while, I start to get antsy. There’s so much to talk about in the world I usually cover, but in the past few weeks, I’ve had precious little time to sit with it and think. There’s a good reason for my lack of posting: The third annual DOC is just around…
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On battellemedia.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On battellemedia.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to News and publishers as well as Agencies and studios. Mixed on one page, neither reads plainly.
Agent instructions
On battellemedia.com, find where the site mixes Agencies and studios with News and publishers, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.