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baxterstreeservices.com, read 2 days ago. Back to the report

87 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8787 nownow891#32,345902top 10%92393495596696797898998109911991210013full marks

Now #53,039 of 264,324Step 1 #32,345Step 2 top 10%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +2 points, to 89, and #32,345, 20,694 places up

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    10 pages under /blog/

    See the pages
    • /blog/driveway-excavation-durability
    • /blog/excavation-cost-burlington-wa
    • /blog/excavation-equipment-explained
    • /blog/one-company-excavation-and-tree-removal
    • /blog/preparing-land-for-new-construction
    • /blog/proper-drainage-around-your-home
    • /blog/signs-property-needs-grading
    • /blog/small-excavation-projects-add-value
    • /blog/tree-removal-vs-land-clearing
    • /blog/what-does-excavation-contractor-do
  2. 2

    Show when guides were updated

    +1 point, to 90, and into the top 10%

    Show when the guide was last updated, and set dateModified in its schema.

    10 pages under /blog/

    See the pages
    • /blog/driveway-excavation-durability
    • /blog/excavation-cost-burlington-wa
    • /blog/excavation-equipment-explained
    • /blog/one-company-excavation-and-tree-removal
    • /blog/preparing-land-for-new-construction
    • /blog/proper-drainage-around-your-home
    • /blog/signs-property-needs-grading
    • /blog/small-excavation-projects-add-value
    • /blog/tree-removal-vs-land-clearing
    • /blog/what-does-excavation-contractor-do
  3. 3

    Name the publisher

    +2 points, to 92

    Name the author or publisher in the Article schema.

    10 pages under /blog/

    See the pages
    • /blog/driveway-excavation-durability
    • /blog/excavation-cost-burlington-wa
    • /blog/excavation-equipment-explained
    • /blog/one-company-excavation-and-tree-removal
    • /blog/preparing-land-for-new-construction
    • /blog/proper-drainage-around-your-home
    • /blog/signs-property-needs-grading
    • /blog/small-excavation-projects-add-value
    • /blog/tree-removal-vs-land-clearing
    • /blog/what-does-excavation-contractor-do
  4. 4

    Add structured data

    +1 point, to 93

    Add valid JSON-LD that says what the page is.

    14 pages, 10 of them under /blog/

    See the pages
    • /blog
    • /blog/driveway-excavation-durability
    • /blog/excavation-cost-burlington-wa
    • /blog/excavation-equipment-explained
    • /blog/one-company-excavation-and-tree-removal
    • /blog/preparing-land-for-new-construction
    • /blog/proper-drainage-around-your-home
    • /blog/signs-property-needs-grading
    • /blog/small-excavation-projects-add-value
    • /blog/tree-removal-vs-land-clearing
    • and 4 more in the copied plan
  5. 5

    Fix description lengths

    +2 points, to 95

    Write a meta description of 70 to 165 characters that summarizes the page.

    20 pages, 18 of them under /service-areas/

    See the pages
    • /
    • /service-areas/anacortes
    • /service-areas/arlington
    • /service-areas/bellingham
    • /service-areas/blaine
    • /service-areas/burlington
    • /service-areas/concrete
    • /service-areas/everett
    • /service-areas/everson
    • /service-areas/ferndale
    • and 10 more in the copied plan
  6. 6

    Set each page's canonical address

    +1 point, to 96

    Add a canonical link that points to the page itself.

    10 pages under /blog/

    See the pages
    • /blog/driveway-excavation-durability
    • /blog/excavation-cost-burlington-wa
    • /blog/excavation-equipment-explained
    • /blog/one-company-excavation-and-tree-removal
    • /blog/preparing-land-for-new-construction
    • /blog/proper-drainage-around-your-home
    • /blog/signs-property-needs-grading
    • /blog/small-excavation-projects-add-value
    • /blog/tree-removal-vs-land-clearing
    • /blog/what-does-excavation-contractor-do
  7. 7

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  8. 8

    Put figures in tables

    +1 point, to 97

    Where the guide compares options or gives figures, put them in a table.

    10 pages under /blog/

    See the pages
    • /blog/driveway-excavation-durability
    • /blog/excavation-cost-burlington-wa
    • /blog/excavation-equipment-explained
    • /blog/one-company-excavation-and-tree-removal
    • /blog/preparing-land-for-new-construction
    • /blog/proper-drainage-around-your-home
    • /blog/signs-property-needs-grading
    • /blog/small-excavation-projects-add-value
    • /blog/tree-removal-vs-land-clearing
    • /blog/what-does-excavation-contractor-do
  9. 9

    Match structured data to the page

    +1 point, to 98

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    10 pages under /blog/

    See the pages
    • /blog/driveway-excavation-durability
    • /blog/excavation-cost-burlington-wa
    • /blog/excavation-equipment-explained
    • /blog/one-company-excavation-and-tree-removal
    • /blog/preparing-land-for-new-construction
    • /blog/proper-drainage-around-your-home
    • /blog/signs-property-needs-grading
    • /blog/small-excavation-projects-add-value
    • /blog/tree-removal-vs-land-clearing
    • /blog/what-does-excavation-contractor-do
  10. 10

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    17 pages, 10 of them under /blog/

    See the pages
    • /blog/driveway-excavation-durability
    • /blog/excavation-cost-burlington-wa
    • /blog/excavation-equipment-explained
    • /blog/one-company-excavation-and-tree-removal
    • /blog/preparing-land-for-new-construction
    • /blog/proper-drainage-around-your-home
    • /blog/signs-property-needs-grading
    • /blog/small-excavation-projects-add-value
    • /blog/tree-removal-vs-land-clearing
    • /blog/what-does-excavation-contractor-do
    • and 7 more in the copied plan
  11. 11

    Add depth to thin pages

    +1 point, to 99

    Add true, specific detail until the page covers its subject.

    6 pages under /blog/

    See the pages
    • /blog/driveway-excavation-durability
    • /blog/excavation-equipment-explained
    • /blog/one-company-excavation-and-tree-removal
    • /blog/preparing-land-for-new-construction
    • /blog/proper-drainage-around-your-home
    • /blog/small-excavation-projects-add-value
  12. 12

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    7 pages under /services/

    See the pages
    • /services/demolition
    • /services/drainage-solutions
    • /services/gravel-driveways
    • /services/land-clearing
    • /services/land-leveling
    • /services/site-preparation
    • /services/tree-removal
  13. 13

    Add a way to get in touch

    +1 point, to 100, and full marks

    Give the page a form or a clear link to request a quote or get in touch.

    3 pages

    See the pages
    • /blog
    • /service-areas
    • /services
3 more, to tidy up after 100
  1. 14

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    3 pages

    See the pages
    • /service-areas
    • /services/land-clearing
    • /services/tree-removal
  2. 15

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /services/drainage-solutions
  3. 16

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

What else the read found

Half its pages start answering within 364 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /services637 ms
  • /609 ms
  • /services/site-preparation593 ms
  • /services/gravel-driveways573 ms
  • /services/land-leveling548 ms

Fastest: /careers, 182 ms. Heaviest: /service-areas/burlington, 13 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • CloudflareHosting

From the structured data on its home page, as the site says it: a Local business named Baxter's Excavation & Tree Removal LLC. mttr does not check the profiles it names.

  • FacebookBaxter4hire
  • Instagrambaxter_excavation
  • YouTube@baxterexcavationtreeremova2909
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
13.2

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Fix description lengths1 page
  • /service-areas fails 3: Add a way to get in touch, Add structured data and Fix title lengths1 page
  • /blog fails 2: Add a way to get in touch and Add structured data1 page
  • /services fails 2: Add a way to get in touch and Add structured data1 page
  • /careers fails 1: Add structured data1 page
  • /service-areas/ 18 fail a rule. Worst: /service-areas/anacortes, 1 rule18 pages
  • /blog/ 10 fail a rule. Worst: /blog/driveway-excavation-durability, 9 rules10 pages
  • /services/ 7 fail a rule. Worst: /services/land-clearing, 4 rules7 pages

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