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baystatesavings.com, read 23 hours ago. Back to the report

82 to 100 in 14 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8282 nownow891top 25%922943964975976987988989991099119912991310014full marks

Now #96,884 of 263,580Step 1 top 25%Step 14 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 89, and #32,268, 64,616 places up, and into the top 25%

    Add valid JSON-LD that says what the page is.

    91 pages

    See the pages
    • /about-us/board-of-directors
    • /about-us/financial-empowerment
    • /about-us/financial-empowerment/5-common-myths-about-banks
    • /about-us/financial-empowerment/P10
    • /about-us/financial-empowerment/building-your-financial-future-this-america-saves-week
    • /about-us/financial-empowerment/encouraging-good-financial-habits-for-the-summer-months
    • /about-us/financial-empowerment/five-simple-ways-small-businesses-can-strengthen-their-financial-health
    • /about-us/financial-empowerment/how-strong-commercial-banking-supports-business-growth
    • /about-us/financial-empowerment/how-to-spot-a-scammer
    • /about-us/financial-empowerment/practice-safe-checks-simple-tips-to-protect-your-money
    • and 81 more in the copied plan
  2. 2

    Describe images

    +3 points, to 92

    Describe every content image in its alt text.

    97 pages

    See the pages
    • /
    • /about-us
    • /about-us/board-of-directors
    • /about-us/financial-empowerment
    • /about-us/financial-empowerment/5-common-myths-about-banks
    • /about-us/financial-empowerment/P10
    • /about-us/financial-empowerment/building-your-financial-future-this-america-saves-week
    • /about-us/financial-empowerment/encouraging-good-financial-habits-for-the-summer-months
    • /about-us/financial-empowerment/five-simple-ways-small-businesses-can-strengthen-their-financial-health
    • /about-us/financial-empowerment/how-strong-commercial-banking-supports-business-growth
    • and 87 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 94

    Point links and the sitemap at the final address, not at one that redirects.

    97 pages

    See the pages
    • /about-us
    • /about-us/board-of-directors
    • /about-us/financial-empowerment
    • /about-us/financial-empowerment/5-common-myths-about-banks
    • /about-us/financial-empowerment/P10
    • /about-us/financial-empowerment/building-your-financial-future-this-america-saves-week
    • /about-us/financial-empowerment/encouraging-good-financial-habits-for-the-summer-months
    • /about-us/financial-empowerment/five-simple-ways-small-businesses-can-strengthen-their-financial-health
    • /about-us/financial-empowerment/how-strong-commercial-banking-supports-business-growth
    • /about-us/financial-empowerment/how-to-spot-a-scammer
    • and 87 more in the copied plan
  4. 4

    Set a share image

    +2 points, to 96

    Set og:image so links to the page carry a picture.

    97 pages

    See the pages
    • /
    • /about-us
    • /about-us/board-of-directors
    • /about-us/financial-empowerment
    • /about-us/financial-empowerment/5-common-myths-about-banks
    • /about-us/financial-empowerment/P10
    • /about-us/financial-empowerment/building-your-financial-future-this-america-saves-week
    • /about-us/financial-empowerment/encouraging-good-financial-habits-for-the-summer-months
    • /about-us/financial-empowerment/five-simple-ways-small-businesses-can-strengthen-their-financial-health
    • /about-us/financial-empowerment/how-strong-commercial-banking-supports-business-growth
    • and 87 more in the copied plan
  5. 5

    Fix title lengths

    +1 point, to 97

    Write a title of 15 to 65 characters that leads with what the page covers.

    46 pages, 24 of them under /about-us/

    See the pages
    • /
    • /about-us
    • /about-us/financial-empowerment/5-common-myths-about-banks
    • /about-us/financial-empowerment/building-your-financial-future-this-america-saves-week
    • /about-us/financial-empowerment/encouraging-good-financial-habits-for-the-summer-months
    • /about-us/financial-empowerment/five-simple-ways-small-businesses-can-strengthen-their-financial-health
    • /about-us/financial-empowerment/your-guide-to-recognizing-and-avoiding-fraud
    • /about-us/news
    • /about-us/news/P10
    • /about-us/news/P20
    • and 36 more in the copied plan
  6. 6

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  7. 7

    Phrase headings as questions

    +1 point, to 98

    Phrase at least one heading as the question a person would ask.

    7 pages under /locations/

    See the pages
    • /locations/123-auburn-st-auburn
    • /locations/275-mill-st-worcester
    • /locations/28-franklin-st-worcester
    • /locations/378-burncoat-st-worcester
    • /locations/50-boston-turnpike-shrewsbury
    • /locations/628-main-st-holden
    • /locations/799-grafton-st-worcester
  8. 8

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

    All 6 sites Gemini cites beside it pass this one.

  9. 9

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    7 pages under /locations/

    See the pages
    • /locations/123-auburn-st-auburn
    • /locations/275-mill-st-worcester
    • /locations/28-franklin-st-worcester
    • /locations/378-burncoat-st-worcester
    • /locations/50-boston-turnpike-shrewsbury
    • /locations/628-main-st-holden
    • /locations/799-grafton-st-worcester
  10. 10

    Add depth to thin pages

    +1 point, to 99

    Add true, specific detail until the page covers its subject.

    7 pages under /locations/

    See the pages
    • /locations/123-auburn-st-auburn
    • /locations/275-mill-st-worcester
    • /locations/28-franklin-st-worcester
    • /locations/378-burncoat-st-worcester
    • /locations/50-boston-turnpike-shrewsbury
    • /locations/628-main-st-holden
    • /locations/799-grafton-st-worcester
  11. 11

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

    All 6 sites Gemini cites beside it pass this one.

  12. 12

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    7 pages under /locations/

    See the pages
    • /locations/123-auburn-st-auburn
    • /locations/275-mill-st-worcester
    • /locations/28-franklin-st-worcester
    • /locations/378-burncoat-st-worcester
    • /locations/50-boston-turnpike-shrewsbury
    • /locations/628-main-st-holden
    • /locations/799-grafton-st-worcester
  13. 13

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    12 pages

    5 of the 6 sites Gemini cites beside it pass this one.

    See the pages
    • /about-us/financial-empowerment/squeeze-in-more-summer-moments-at-community-attractions
    • /about-us/financial-empowerment/squeeze-in-more-summer-moments-at-local-restaurants-cafes
    • /about-us/financial-empowerment/squeeze-in-more-summer-moments-parks-trails-outdoor-spaces
    • /about-us/news/empower-your-future-save-for-life-s-milestones-with-purpose
    • /about-us/news/the-power-of-saving-automatically-let-bay-state-bank-help-you-start-today
    • /application-submit
    • /business
    • /business/commercial-lending
    • /community-partnerships
    • /financial-empowerment-page
    • and 2 more in the copied plan
  14. 14

    Fix description lengths

    +1 point, to 100, and full marks

    Write a meta description of 70 to 165 characters that summarizes the page.

    8 pages

    See the pages
    • /about-us/board-of-directors
    • /about-us/financial-empowerment/squeeze-in-more-summer-moments-at-community-attractions
    • /about-us/news/bay-state-bank-welcomes-richard-hayward-jr-as-chief-financial-officer
    • /about-us/news/kevin-j-hussey-promoted-to-senior-vice-president-of-credit-and-risk-administration
    • /application-submit
    • /community-vote
    • /personal/mortgages-loans/home-buyer/mass-housing-finance-agency
    • /thank-you-for-voting
5 more, to tidy up after 100
  1. 15

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /about-us/news/bay-state-bank-leads-worcesters-america-250-celebration-with-community-music-and-fireworks
    • /about-us/news/worcester-celebrates-americas-250th-anniversary-and-annual-independence-day-celebration-presented-by-bay-state-bank
  2. 16

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /application-submit
  3. 17

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    1 page

    See the pages
    • /financial-empowerment-page
  4. 18

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /application-submit
  5. 19

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    1 page

    See the pages
    • /application-submit

What else the read found

Half its pages take over 1,359 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /rates4.3 s
  • /personal/mortgages-loans/home-loans3.5 s
  • /disclosures3.0 s
  • /fighting-fraud3.0 s
  • /business/credit-cards2.9 s

Fastest: /application-submit, 142 ms. Heaviest: the home page, 21 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Google Tag ManagerAnalytics
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
pages with strong signs
10
hidden characters
1
chat, markdown or placeholders left in
31
dashes per 1,000 words
3
  • /about-us/news/unlock-financial-success-celebrating-financial-literacy-month markdown never turned into formatting
  • /about-us/news/building-your-financial-future-this-america-saves-week markdown never turned into formatting
  • /about-us/news/your-guide-to-starting-the-homebuying-journey-with-confidence markdown never turned into formatting
  • /about-us/news/invest-in-your-well-being-this-year-the-link-between-financial-wellness-and-your-overall-health markdown never turned into formatting
  • /about-us/news/the-power-of-saving-automatically-let-bay-state-bank-help-you-start-today markdown never turned into formatting

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Describe images, Fix title lengths and Set a share image1 page
  • /application-submit fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /community-vote fails 6: Add structured data, Fix description lengths and Describe images1 page
  • /financial-empowerment-page fails 6: Add structured data, Use one main heading and Describe images1 page
  • /business fails 5: Use one main heading, Describe images and Fix title lengths1 page
  • /careers fails 5: Add structured data, Describe images and Fix title lengths1 page
  • /community-partnerships fails 5: Add structured data, Use one main heading and Describe images1 page
  • /digital-wallet fails 5: Add structured data, Describe images and Fix title lengths1 page
  • /ez-statements fails 5: Add structured data, Describe images and Fix title lengths1 page
  • /fighting-fraud fails 5: Add structured data, Describe images and Fix title lengths1 page
  • /help fails 5: Add structured data, Describe images and Fix title lengths1 page
  • /online-banking fails 5: Add structured data, Describe images and Fix title lengths1 page

And 22 more parts of the site.

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