- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
beta.team
Top 50%of the 725 sites in Nonprofits and charities, at #251
It scores 81.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
81 now87 with itTop 25% from 85
#101,925to#46,66555,260 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Up 3,984 places since Oct 17, from #105,909. 4 points take it into the top quarter.
Beside it on the board
- #101,923centralarkansasroofing.com81
- #101,924rawlingsfoundation.com81
- #101,925beta.team81
- #101,926caferobey.com81
- #101,927willetconstruction.com81
8,653 sites score 81. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 81Now#101,925
- 87Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 1
Worth the mostAnswer the first question right under it+2
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page22131.7× typical
Words a page21139447% below typical
Rules failing somewhere1514About typical
Half its pages answer in164 ms210 ms22% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 11 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points55,260 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 2 points each22,502 places up each
Answer the first question right under itUnderstand52 of 1001 in 121
Phrase headings as questionsUnderstand52 of 1001 in 10
Add structured dataUnderstand47 of 1001 in 3
Worth 1 point each13,724 places up each
Add depth to thin pagesUnderstand47 of 1003 in 7
Put figures in tablesUnderstand52 of 1001 in 28
Fix description lengthsUnderstand63 of 1001 in 11
Describe imagesUnderstand53 of 1002 in 7
Add breadcrumb dataUnderstand52 of 1001 in 2
Fix title lengthsUnderstand32 of 1001 in 6
Set a share imageUnderstand42 of 1002 in 7
Show 4 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Put the text in the HTMLAccess2 of 1002 in 3
Match structured data to the pageUnderstand1 of 1003 in 7
Use one main headingUnderstand1 of 1001 in 4
How AI reads this site
It reads mostly as nonprofits and charities, and a little like software and SaaS. 4 changes would make it plainer.
It reads as
Nonprofits and charities
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Software and SaaS
- Law firms
What an assistant reads first
Home pageWhat it says
TitleBETA Technologies
DescriptionManufacturer of electric VTOL and CTOL aircraft, training, and charging networks, designed and purpose-built by pilots for operational simplicity.
First headingFAA Clears ALIA A250 forCustomer Demonstration Flights
Opening©2026 BETA Technologies.Privacy PolicyCookie SettingsDSAR Form
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On beta.team, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “BETA Technologies” and “FAA Clears ALIA A250 forCustomer Demonstration Flights”.
Agent instructions
On beta.team, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On beta.team, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Software and SaaS as well as Nonprofits and charities. Mixed on one page, neither reads plainly.
Agent instructions
On beta.team, find where the site mixes Nonprofits and charities with Software and SaaS, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.