LeaderboardEvery site, rankedFree toolsChecks, no sign-upAgentsYour agent fixes itDocsThe API and MCP

bigotires.com, read 6 days ago. Back to the report

81 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8181 nownow881top 25%9029339549759869879989999910991110012full marks

Now #103,753 of 263,590Step 1 top 25%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +7 points, to 88, and #39,091, 64,662 places up, and into the top 25%

    Add a tap-to-call phone link.

    97 pages

    See the pages
    • /
    • /about-big-o-tires
    • /about-our-ads
    • /accessibility
    • /all-regions
    • /big-o-big-hearts-charity
    • /black-friday
    • /careers
    • /credit
    • /curbside-services
    • and 87 more in the copied plan
  2. 2

    Describe images

    +2 points, to 90

    Describe every content image in its alt text.

    83 pages

    See the pages
    • /
    • /about-big-o-tires
    • /big-o-big-hearts-charity
    • /black-friday
    • /careers
    • /credit
    • /deal/-100-instant-savings/promo8590001
    • /deals
    • /favorites
    • /location
    • and 73 more in the copied plan
  3. 3

    Fix description lengths

    +3 points, to 93

    Write a meta description of 70 to 165 characters that summarizes the page.

    67 pages, 37 of them under /regions/

    See the pages
    • /about-big-o-tires
    • /accessibility
    • /big-o-big-hearts-charity
    • /favorites
    • /fleet-services
    • /location
    • /login-mobile
    • /my-account/vehicles
    • /page-not-found
    • /regions/101-corridor
    • and 57 more in the copied plan
  4. 4

    Set each page's canonical address

    +2 points, to 95

    Add a canonical link that points to the page itself.

    37 pages under /regions/

    See the pages
    • /regions/101-corridor
    • /regions/arizona
    • /regions/arkansas
    • /regions/bakersfield-area
    • /regions/bay-area
    • /regions/bismarck
    • /regions/boise-id-and-oregon
    • /regions/central-kentucky-group
    • /regions/colorado-springs
    • /regions/denver-metro-colorado
    • and 27 more in the copied plan
  5. 5

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    98 pages

    See the pages
    • /about-big-o-tires
    • /about-our-ads
    • /accessibility
    • /all-regions
    • /appointment/quick-appointment
    • /big-o-big-hearts-charity
    • /black-friday
    • /careers
    • /contact-us
    • /credit
    • and 88 more in the copied plan
  6. 6

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    41 pages, 23 of them under /regions/

    See the pages
    • /about-big-o-tires
    • /about-our-ads
    • /accessibility
    • /black-friday
    • /contact-us
    • /favorites
    • /login-mobile
    • /my-account/vehicles
    • /page-not-found
    • /pay-my-bill
    • and 31 more in the copied plan
  7. 7

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  8. 8

    Show sources on guides

    +1 point, to 99

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    1 page

    See the pages
    • /resources/wheel-basics
  9. 9

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    1 page

    See the pages
    • /resources/wheel-basics
  10. 10

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    10 pages, 7 of them under /services/

    See the pages
    • /services/brake-repair
    • /services/car-batteries
    • /services/oil-change-lube-and-filters
    • /services/routine-auto-services-and-fluids
    • /services/suspension-and-front-end-services
    • /services/tire-services-and-repair
    • /services/wheel-alignment
    • /tires/line/goodyear/endurance-st/prod4791656
    • /tires/line/national/road-max-st/prod4930018
    • /tires/line/power-king/towmax-vanguard/prod5110012
  11. 11

    Name the publisher

    Under a point

    Name the author or publisher in the Article schema.

    1 page

    See the pages
    • /resources/wheel-basics
  12. 12

    Add depth to thin pages

    +1 point, to 100, and full marks

    Add true, specific detail until the page covers its subject.

    5 pages, 3 of them under /tires/line/

    See the pages
    • /resources/wheel-basics
    • /services/wheel-alignment
    • /tires/line/goodyear/endurance-st/prod4791656
    • /tires/line/national/road-max-st/prod4930018
    • /tires/line/power-king/towmax-vanguard/prod5110012
12 more, to tidy up after 100
  1. 13

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    11 pages, 7 of them under /services/

    See the pages
    • /resources/wheel-basics
    • /services/brake-repair
    • /services/car-batteries
    • /services/oil-change-lube-and-filters
    • /services/routine-auto-services-and-fluids
    • /services/suspension-and-front-end-services
    • /services/tire-services-and-repair
    • /services/wheel-alignment
    • /tires/line/goodyear/endurance-st/prod4791656
    • /tires/line/national/road-max-st/prod4930018
    • and 1 more in the copied plan
  2. 14

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    See the pages
    • /tires/line/goodyear/endurance-st/prod4791656
  3. 15

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    8 pages

    See the pages
    • /
    • /curbside-services
    • /login-mobile
    • /lowest-tire-price-guarantee
    • /pay-my-bill
    • /tires/trailer
    • /tires/winter-snow
    • and 1 more in the copied plan
  4. 16

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    3 pages

    See the pages
    • /resources
    • /resources/wheel-basics
    • /tires/by-vehicle
  5. 17

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    2 pages

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /deal/-100-instant-savings/promo8590001
    • /page-not-found
  6. 18

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /black-friday
  7. 19

    Serve a robots.txt

    Under a point

    Serve a plain text /robots.txt.

    Once, for the whole site

  8. 20

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    1 page

    See the pages
    • /resources/wheel-basics
  9. 21

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  10. 22

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    3 pages

    See the pages
    • /
    • /resources/wheel-basics
    • and 1 more in the copied plan
  11. 23

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    1 page

    See the pages
    • /resources/wheel-basics
  12. 24

    Show every FAQ question on the page

    Under a point

    Show every question in the FAQ schema on the page, word for word.

    1 page

    See the pages
    • /black-friday

What else the read found

Half its pages start answering within 510 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /tires/winter-snow2.9 s
  • /tires/brands2.0 s
  • /regions/central-kentucky-group1.0 s
  • /tires/line/power-king/towmax-vanguard/prod51100121.0 s
  • /favorites983 ms

Fastest: /page-not-found, 278 ms. Heaviest: /warranty-info, 128 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ReactFramework
  • Google Tag ManagerAnalytics
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.5

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Use one main heading, Add a tap-to-call link and Match structured data to the page1 page
  • /black-friday fails 6: Show every FAQ question on the page, Add a tap-to-call link and Describe images1 page
  • /login-mobile fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /about-big-o-tires fails 5: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /favorites fails 5: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /page-not-found fails 5: Allow pages to be indexed, Add a tap-to-call link and Fix description lengths1 page
  • /resources fails 5: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /sitemap fails 5: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /accessibility fails 4: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /big-o-big-hearts-charity fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /location fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /lowest-tire-price-guarantee fails 4: Use one main heading, Add a tap-to-call link and Describe images1 page

And 27 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

Rather go through these with one of our experts? Book a strategy session

Fix bigotires.com with your agent

Your agent makes the fixes. mttr checks each one. Free.

In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck bigotires.com with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
It needs a free key
Another agent
Read it againChanged something? A site is read at most once every ten minutes.