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bobschimney.com, read 2 days ago. Back to the report

90 to 100 in 4 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9090 nownow961top 10%9929931004full marks

Now #27,180 of 263,590Step 1 top 10%Step 4 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +6 points, to 96, and #3,185, 23,995 places up, and into the top 10%

    Add valid JSON-LD that says what the page is.

    98 pages

    See the pages
    • /areas-we-serve
    • /berkshire-county/chimney-sweep-dalton
    • /berkshire-county/chimney-sweep-great-barrington
    • /berkshire-county/chimney-sweep-lenox
    • /berkshire-county/chimney-sweep-north-adams
    • /berkshire-county/chimney-sweep-williamstown
    • /best-time-of-year-to-schedule-chimney-cleaning-services
    • /blog
    • /chimney-cap-installation-framingham
    • /chimney-cap-installation-in-taunton-ma
    • and 88 more in the copied plan
  2. 2

    Describe images

    +3 points, to 99

    Describe every content image in its alt text.

    65 pages

    See the pages
    • /
    • /berkshire-county/chimney-sweep-dalton
    • /berkshire-county/chimney-sweep-great-barrington
    • /berkshire-county/chimney-sweep-lenox
    • /berkshire-county/chimney-sweep-north-adams
    • /berkshire-county/chimney-sweep-williamstown
    • /chimney-cap-installation-framingham
    • /chimney-cap-installation-in-taunton-ma
    • /chimney-crown-repair-framingham
    • /chimney-crown-repair-in-taunton-ma
    • and 55 more in the copied plan
  3. 3

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    11 pages

    See the pages
    • /middlesex-county/chimney-sweep-dunstable
    • /middlesex-county/chimney-sweep-groton
    • /middlesex-county/chimney-sweep-holliston
    • /middlesex-county/chimney-sweep-hopkinton
    • /plymouth-county/chimney-sweep-bridgewater
    • /plymouth-county/chimney-sweep-brockton
    • /plymouth-county/chimney-sweep-duxbury
    • /plymouth-county/chimney-sweep-east-bridgewater
    • /plymouth-county/chimney-sweep-in-abington
    • /privacy-policy-bobs-chimney
    • and 1 more in the copied plan
  4. 4

    Bring deep pages closer to home

    +1 point, to 100, and full marks

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    6 pages

    See the pages
    • /chimney-services-taunton-ma-annual-inspection
    • /how-much-does-it-cost-to-clean-a-chimney
    • /how-often-should-you-clean-your-chimney-massachusetts
    • /signs-your-chimney-needs-cleaning
    • /top-tools-every-chimney-sweep-technician-uses
    • /types-of-chimneys-and-maintenance-tips
3 more, to tidy up after 100
  1. 5

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    4 pages

    See the pages
    • /chimney-liner-installation-repair-framingham
    • /how-often-should-you-clean-your-chimney-massachusetts
    • /welcome
    • /what-does-csia-certification-mean
  2. 6

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    3 pages

    See the pages
    • /berkshire-county/chimney-sweep-lenox
    • /middlesex-county/chimney-sweep-holliston
    • /top-tools-every-chimney-sweep-technician-uses
  3. 7

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    1 page

    See the pages
    • /massachusetts-chimney-essentials

What else the read found

Half its pages start answering within 144 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /hampshire-county/chimney-sweep-belchertown614 ms
  • /hampshire-county/chimney-sweep-cummington577 ms
  • /middlesex-county/chimney-sweep-billerica554 ms
  • /middlesex-county/chimney-sweep-dracut543 ms
  • /chimney-draft-issues-framingham528 ms

Fastest: /plymouth-county/chimney-sweep-in-abington, 76 ms. Heaviest: /chimney-sweep-boston, 117 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google Tag ManagerAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Bobs Chimney. mttr does not check the profiles it names.

pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.4

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Describe images1 page
  • /how-often-should-you-clean-your-chimney-massachusetts fails 4: Add structured data, Describe images and Fix title lengths1 page
  • /chimney-liner-installation-repair-framingham fails 3: Add structured data, Describe images and Fix title lengths1 page
  • /top-tools-every-chimney-sweep-technician-uses fails 3: Add structured data, Replace unsupported sales claims and Bring deep pages closer to home1 page
  • /welcome fails 3: Add structured data, Describe images and Fix title lengths1 page
  • /what-does-csia-certification-mean fails 3: Add structured data, Describe images and Fix title lengths1 page
  • /chimney-cap-installation-framingham fails 2: Add structured data and Describe images1 page
  • /chimney-cap-installation-in-taunton-ma fails 2: Add structured data and Describe images1 page
  • /chimney-crown-repair-framingham fails 2: Add structured data and Describe images1 page
  • /chimney-crown-repair-in-taunton-ma fails 2: Add structured data and Describe images1 page
  • /chimney-draft-issues-framingham fails 2: Add structured data and Describe images1 page
  • /chimney-draft-issues-in-taunton-ma fails 2: Add structured data and Describe images1 page

And 60 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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