- Middle site
- 91
- Behind by
- 3
Worth the mostFix pages that fail to load+3
bonnevillebuilders.com
74 of 100ahead of 40% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 1 fix, 7 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 55,781 places up
- 74Now#153,097
- 81Add a tap-to-call link#97,316
The top half of every site starts at 77.
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EmailWrite the email
Where it ranks
3 points take it into the top half.
Beside it on the board
- #157,651hallmarkplus.com74
- #157,652buzzsumo.com74
- #157,653bonnevillebuilders.com74
- #157,654scrieb.com74
- #157,655keendecorativeconcrete.com74
6,496 sites score 74. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 2
Worth the mostAdd structured data+6
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 15
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read244420 fewer than typical
Links a page81334% below typical
Words a page15039462% below typical
Rules failing somewhere19145 more than typical
Half its pages answer in225 ms210 msAbout typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
19 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points60,337 places up
Add a tap-to-call linkAct19 of 241 in 3
Worth 6 points51,687 places up
Add structured dataUnderstand18 of 241 in 3
Worth 3 points26,662 places up
Fix pages that fail to loadAccess5 of 243 in 4
Worth 2 points each19,032 places up each
Add a way to get in touchAct5 of 241 in 2
Fix title lengthsUnderstand9 of 241 in 6
Fix description lengthsUnderstand9 of 241 in 11
Show 13 more fixes
Worth 1 point each11,518 places up each
Answer the first question right under itUnderstand1 of 241 in 121
Settle on one addressAccessAbout the whole site2 in 3
Link to orphaned pagesAccessAbout the whole site3 in 4
Phrase headings as questionsUnderstand1 of 241 in 10
Match structured data to the pageUnderstand1 of 243 in 7
Add depth to thin pagesUnderstand1 of 243 in 7
Set each page's canonical addressAccess4 of 242 in 5
Set a share imageUnderstand11 of 242 in 7
Use one main headingUnderstand3 of 241 in 4
Describe imagesUnderstand4 of 242 in 7
Worth under a point each
Put figures in tablesUnderstand1 of 241 in 28
Add an llms.txtAccessAbout the whole site1 in 4
Add breadcrumb dataUnderstand1 of 241 in 2
How AI reads this site
It reads as two things at once, trades and home services and agencies and studios, and neither wins. 4 changes would make it plainer.
It reads as
Trades and home servicesLevel with agencies and studios.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Agencies and studios
- Law firms
What an assistant reads first
Home pageWhat it says
TitleHome
DescriptionA commercial general contractor servicing the Intermountain west. We believe in building great buildings with great people.
First headingBuilding Trust Together
OpeningOur vision is building great buildings with great people throughout the Intermountain West. Since 1998, we specialize in hospitality, multi-unit, industrial, office, retail, healthcare, and tenant improvements.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On bonnevillebuilders.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Home” and “Building Trust Together”.
Agent instructions
On bonnevillebuilders.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On bonnevillebuilders.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as Trades and home services. Mixed on one page, neither reads plainly.
Agent instructions
On bonnevillebuilders.com, find where the site mixes Trades and home services with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.