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boohoo.com, read 21 hours ago. Back to the report

88 to 100 in 5 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow951top 10%9729939941005full marks

Now #40,508 of 263,590Step 1 top 10%Step 5 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 95, and #4,947, 35,561 places up, and into the top 10%

    Add valid JSON-LD that says what the page is.

    99 pages under /buy/

    See the pages
    • /buy/1-4-length-zip-sweaters
    • /buy/1-4-length-zip-sweatshirts
    • /buy/2-in-1-midi-dresses
    • /buy/3-4-length-coats
    • /buy/3-4-length-pants
    • /buy/3-4-length-shorts
    • /buy/3-4-length-sleeve-tops
    • /buy/3-4-length-trousers
    • /buy/3-piece-lingerie
    • /buy/3-piece-swimsuits
    • and 89 more in the copied plan
  2. 2

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages under /buy/

    See the pages
    • /buy/1-4-length-zip-sweaters
    • /buy/1-4-length-zip-sweatshirts
    • /buy/2-in-1-midi-dresses
    • /buy/3-4-length-coats
    • /buy/3-4-length-pants
    • /buy/3-4-length-shorts
    • /buy/3-4-length-sleeve-tops
    • /buy/3-4-length-trousers
    • /buy/3-piece-lingerie
    • /buy/3-piece-swimsuits
    • and 89 more in the copied plan
  3. 3

    Set a share image

    +2 points, to 99

    Set og:image so links to the page carry a picture.

    99 pages under /buy/

    See the pages
    • /buy/1-4-length-zip-sweaters
    • /buy/1-4-length-zip-sweatshirts
    • /buy/2-in-1-midi-dresses
    • /buy/3-4-length-coats
    • /buy/3-4-length-pants
    • /buy/3-4-length-shorts
    • /buy/3-4-length-sleeve-tops
    • /buy/3-4-length-trousers
    • /buy/3-piece-lingerie
    • /buy/3-piece-swimsuits
    • and 89 more in the copied plan
  4. 4

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    17 pages under /buy/

    See the pages
    • /buy/1-4-length-zip-sweatshirts
    • /buy/a-line-dresses-with-sleeves
    • /buy/a-line-homecoming-dresses
    • /buy/a-line-plus-size-dresses
    • /buy/a-line-wedding-guest-dresses
    • /buy/acid-washed-denim-jackets
    • /buy/adjustable-bikini-bottoms
    • /buy/all-black-homecoming-suits
    • /buy/all-over-print-denim-jackets
    • /buy/alternative-prom-dresses
    • and 7 more in the copied plan
  5. 5

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    13 pages under /buy/

    See the pages
    • /buy/60s-dresses
    • /buy/70s-flares
    • /buy/70s-jumpsuits
    • /buy/abaya
    • /buy/abrigos
    • /buy/abstract-pants
    • /buy/abstract-tops
    • /buy/accesorios
    • /buy/acdc-t-shirts
    • /buy/alpargatas
    • and 3 more in the copied plan
1 more, to tidy up after 100
  1. 6

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

Done since the first read

  1. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 100 pages before.

  2. Speed up the server

    Done, seen on the read of October 24. It failed on 1 page before.

What else the read found

Half its pages start answering within 765 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /buy/acid-wash-hoodies1.4 s
  • /buy/animal-t-shirts1.3 s
  • /buy/all-white-sexy-dresses1.2 s
  • /buy/all-over-print-hoodies1.2 s
  • /buy/angel-wings-hoodies1.2 s

Fastest: /buy/animal-print-jumpsuits, 11 ms. Heaviest: the home page, 120 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Amazon CloudFrontHosting
  • Google Tag ManagerAnalytics

From the structured data on its home page, as the site says it: an Organization named Boohoo. mttr does not check the profiles it names.

  • Facebookboohoo.com
  • Instagramboohoo
  • Pinterest_created
  • YouTubeboohoo
  • TikTok@boohoo
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / passes every rule1 page
  • /buy/ 99 fail a rule. Worst: /buy/1-4-length-zip-sweatshirts, 4 rules99 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

Rather go through these with one of our experts? Book a strategy session

Fix boohoo.com with your agent

Your agent makes the fixes. mttr checks each one. Free.

In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck boohoo.com with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
It needs a free key
Another agent
Read it againChanged something? A site is read at most once every ten minutes.