- Middle site
- 91
- Level with it
Worth the mostPut the text in the HTML+2
bookaroofer.com
Top 25%of the 263,584 sites mttr has read, at #52,238
It scores 87.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
87 now93 with itTop 10% from 90
#52,238to#10,79141,447 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
3 points take it into the top 10%.
Beside it on the board
- #52,236mardianconcretepumping.com87
- #52,237tyspeed.com87
- #52,238bookaroofer.com87
- #52,239bevinfogroup.com87
- #52,240lincolnheightsplumbers.com87
7,572 sites score 87. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 87Now#52,238
- 93Add a tap-to-call linkTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 30
Worth the mostPhrase headings as questions+1
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page25132× typical
Words a page20839447% below typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in222 ms210 msAbout typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points41,447 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 2 points19,994 places up
Put the text in the HTMLAccess25 of 1002 in 3
Worth 1 point each13,130 places up each
Phrase headings as questionsUnderstand37 of 1001 in 10
Add depth to thin pagesUnderstand37 of 1003 in 7
Set each page's canonical addressAccess19 of 1002 in 5
Show 6 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
List your profiles in your structured dataTrustAbout the whole site4 in 5
Link to your profilesTrustAbout the whole site4 in 7
Add real images to contentUnderstand16 of 1002 in 3
Fix description lengthsUnderstand4 of 1001 in 11
Fix title lengthsUnderstand1 of 1001 in 6
How AI reads this site
It reads clearly as trades and home services, the way an assistant matches a site to a question. 1 change would make it plainer.
It reads as
Trades and home servicesIt says it is an organization.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Law firms
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleBookARoofer — Verified Roofers in the US & Canada
DescriptionCompare verified roofing companies, request quotes, read reviews, and book trusted roofing professionals across the United States and Canada.
First headingFind trusted roofing contractors across North America
OpeningCompare verified roofing companies, request quotes, read reviews, and book trusted professionals throughout the United States and Canada.
1 change so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “BookARoofer — Verified Roofers in the US & Canada” and “Find trusted roofing contractors across North America”.
Agent instructions
On bookaroofer.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.