- Middle site
- 91
- Behind by
- 22
Worth the mostSet each page's canonical address+5
boomeranggmail.com
64 of 100ahead of 22% of the sites mttr has read
Its strongest stage is Understand, at 63 against the middle site's 59. 2 fixes, 14 points, take it to 78, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 80,524 places up
- 64Now#203,330
- 71Add structured data#171,420
- 78Add a way to get in touch#122,806
The top half of every site starts at 77. The middle site in Santa Clara, CA scores 80.
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The link
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EmailWrite the email
Where it ranks
Held at 64 for its last 2 reads. 13 points take it into the top half.
Beside it on the board
- #203,458asimovonline.com64
- #203,459landenweb.com64
- #203,460boomeranggmail.com64
- #203,461genuitec.com64
- #203,462cancunsouth.com64
3,850 sites score 64. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Santa Clara, CA
- #1wdgaragedoor.com95
- #2valleyhomebuilders.com95
- #3madesimpleheatingandair.com94
- #80boomeranggmail.com64
The middle site in Santa Clara, CA scores 80.
Where it stands
Each stage against the middle site. It trails on Access and Trust and Act.
- Middle site
- 59
- Ahead by
- 4
Worth the mostAdd structured data+7
- Middle site
- 98
- Behind by
- 2
Worth the mostShow when guides were updated+1
- Middle site
- 57
- Behind by
- 46
Worth the mostAdd a way to get in touch+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read944450 more than typical
Links a page61352% below typical
Words a page1,2423943.1× typical
Rules failing somewhere23149 more than typical
Half its pages answer in4 ms210 ms98% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
25 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each32,040 places up each
Add structured dataUnderstand67 of 941 in 3
Add a way to get in touchAct56 of 941 in 2
Add a tap-to-call linkAct69 of 941 in 3
Worth 5 points21,634 places up
Set each page's canonical addressAccess63 of 942 in 5
Worth 4 points16,395 places up
Fix pages that fail to loadAccess25 of 943 in 4
Worth 2 points each8,134 places up each
Link straight to the final addressAccess66 of 941 in 2
Describe imagesUnderstand31 of 942 in 7
Show 18 more fixes
Worth 1 point each3,800 places up each
Show when guides were updatedTrust2 of 943 in 5
Fix description lengthsUnderstand18 of 941 in 11
Fix title lengthsUnderstand15 of 941 in 6
Replace unsupported sales claimsTrust3 of 942 in 3
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Link to orphaned pagesAccessAbout the whole site3 in 4
Put figures in tablesUnderstand2 of 941 in 28
Name the publisherTrust2 of 943 in 4
Answer the first question right under itUnderstand1 of 941 in 121
Match structured data to the pageUnderstand3 of 943 in 7
Phrase headings as questionsUnderstand1 of 941 in 10
Add breadcrumb dataUnderstand2 of 941 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Put the text in the HTMLAccess1 of 942 in 3
Add depth to thin pagesUnderstand1 of 943 in 7
Use one main headingUnderstand7 of 941 in 4
Set a share imageUnderstand16 of 942 in 7
Bring deep pages closer to homeAccess3 of 946 in 7
How AI reads this site
It reads closest to software and SaaS, but only loosely. 3 changes would make it plainer.
It reads as
Software and SaaSIt says it is in Santa Clara.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Software and SaaS
- Online shops
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleMeeting scheduling and email reminders | Boomerang for Gmail
DescriptionBoomerang adds integrated meeting scheduling and email productivity tools to your Gmail and Google Workspace accounts, helping you focus on what matters.
First headingOne click calendar scheduling plus powerful email management tools.
OpeningFor Firefox 38+, Chrome 5.0+, Safari 5.1+, Opera 15+, and Edge 39+. Works with Gmail and Google Workspace email.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Software and SaaS. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On boomeranggmail.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Software and SaaS. Keep the title under 60 characters and lead with the service, not the name.
- Name Santa Clara in the first words
The site is in Santa Clara, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On boomeranggmail.com, name Santa Clara in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On boomeranggmail.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Software and SaaS), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.