- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
bornthisway.foundation
Top 50%of the 725 sites in Nonprofits and charities, at #226
It scores 82.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
82 now88 with itTop 25% from 85
#95,537to#39,33856,199 places up99 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Held at 82 for its last 2 reads. 3 points take it into the top quarter.
Beside it on the board
- #95,535hachargroup.com82
- #95,536bfzelectric.com82
- #95,537bornthisway.foundation82
- #95,538jeweldconsulting.com82
- #95,53924hourplumber.nyc82
9,100 sites score 82. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 82Now#95,537
- 88Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 1
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page91327% below typical
Words a page8553942.2× typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in638 ms210 ms204% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points56,199 places up
Add a tap-to-call linkAct99 of 1001 in 3
Worth 3 points32,753 places up
Answer the first question right under itUnderstand99 of 1001 in 121
Worth 2 points each24,265 places up each
Use one main headingUnderstand100 of 1001 in 4
Phrase headings as questionsUnderstand99 of 1001 in 10
Worth 1 point each15,627 places up each
Describe imagesUnderstand100 of 1002 in 7
Put figures in tablesUnderstand99 of 1001 in 28
Show 6 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Fix description lengthsUnderstand34 of 1001 in 11
Add depth to thin pagesUnderstand16 of 1003 in 7
Fix title lengthsUnderstand15 of 1001 in 6
Replace unsupported sales claimsTrust2 of 1002 in 3
How AI reads this site
It reads clearly as nonprofits and charities, the way an assistant matches a site to a question. 1 change would make it plainer.
It reads as
Nonprofits and charitiesIt says it is an organization.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Agencies and studios
- Law firms
What an assistant reads first
Home pageWhat it says
TitleHome - Born This Way Foundation
DescriptionBorn This Way Foundation is committed to supporting the wellness of young people, and empowering them to create a kinder and braver world.
First headingNone in the HTML
OpeningWe use necessary cookies to make our site work and to give you the best possible experience. If you are happy for us to do so, we would also like to set optional analytics cookies to help us improve this site by collecting and reporting information on how you use it. We won’t…
1 change so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On bornthisway.foundation, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.