bostwickauction.com, read 21 hours ago. Back to the report
79 to 100 in 10 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #116,847 of 263,590Step 1 top 25%Step 10 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Add structured data
+6 points, to 85, and #62,384, 54,463 places up, and into the top 25%
Add valid JSON-LD that says what the page is.
20 pages
See the pages
- /Shipping-Policy
- /accessibility-statement
- /category/cleanse
- /category/featured-products
- /category/hydrate
- /category/new-arrivals
- /category/signs
- /contact
- /estate-services
- /faq
- and 10 more in the copied plan
- 2
Fix description lengths
+3 points, to 88
Write a meta description of 70 to 165 characters that summarizes the page.
24 pages
See the pages
- /
- /Shipping-Policy
- /accessibility-statement
- /antique-mall
- /category/all-products
- /category/cleanse
- /category/featured-products
- /category/hydrate
- /category/new-arrivals
- /category/signs
- and 14 more in the copied plan
- 3
Use one main heading
+3 points, to 91
Give the page exactly one h1 that says what it is about.
12 pages
See the pages
- /accessibility-statement
- /contact
- /estate-services
- /faq
- /menus
- /privacy-policy
- /product-page/birds-eye-writing-desk
- /product-page/game-sign
- /product-page/glow-in-the-dark-glass
- /return-policy
- and 2 more in the copied plan
- 4
Fix title lengths
+2 points, to 93
Write a title of 15 to 65 characters that leads with what the page covers.
14 pages
See the pages
- /
- /antique-mall
- /category/all-products
- /category/cleanse
- /category/hydrate
- /category/new-arrivals
- /category/signs
- /contact
- /faq
- /menus
- and 4 more in the copied plan
- 5
Link straight to the final address
+1 point, to 94
Point links and the sitemap at the final address, not at one that redirects.
23 pages
See the pages
- /Shipping-Policy
- /accessibility-statement
- /antique-mall
- /category/all-products
- /category/cleanse
- /category/featured-products
- /category/hydrate
- /category/new-arrivals
- /category/signs
- /contact
- and 13 more in the copied plan
- 6
Set a share image
+2 points, to 96
Set og:image so links to the page carry a picture.
19 pages
See the pages
- /
- /Shipping-Policy
- /accessibility-statement
- /antique-mall
- /category/signs
- /contact
- /estate-services
- /faq
- /menus
- /online-ordering
- and 9 more in the copied plan
- 7
Describe images
+1 point, to 97
Describe every content image in its alt text.
9 pages, 5 of them under /category/
See the pages
- /
- /antique-mall
- /category/all-products
- /category/cleanse
- /category/featured-products
- /category/hydrate
- /category/new-arrivals
- /menus
- /online-ordering
- 8
Add a way to get in touch
+1 point, to 98
Give the page a form or a clear link to request a quote or get in touch.
3 pages under /product-page/
See the pages
- /product-page/birds-eye-writing-desk
- /product-page/game-sign
- /product-page/glow-in-the-dark-glass
- 9
Add a tap-to-call link
+1 point, to 99
Add a tap-to-call phone link.
3 pages under /product-page/
See the pages
- /product-page/birds-eye-writing-desk
- /product-page/game-sign
- /product-page/glow-in-the-dark-glass
- 10
Fix pages that fail to load
+1 point, to 100, and full marks
Fix or remove the link. Every linked page should return 200.
2 pages
See the pages
- /refund-policy
- /shipping-policy
1 more, to tidy up after 100
- 11
Link to orphaned pages
Under a point
Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.
Once, for the whole site
Done since the first read
Speed up the server
Done, seen on the read of October 24. It failed on 1 page before.
What else the read found
Half its pages start answering within 141 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/pricing-plans/plans-pricing8.1 s/category/signs6.5 s/online-ordering4.0 s/category/cleanse219 ms/sell-with-us185 ms
Fastest: /, 15 ms. Heaviest: /sell-with-us, 386 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
WixPlatform
CloudflareHosting
- pages with strong signs
- 0
- hidden characters
- 0
- chat, markdown or placeholders left in
- 0
- dashes per 1,000 words
- 0.7
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/fails 4: Fix description lengths, Describe images and Fix title lengths1 page/refund-policypasses every rule1 page/shipping-policypasses every rule1 page/contactfails 6: Add structured data, Use one main heading and Fix description lengths1 page/faqfails 6: Add structured data, Use one main heading and Fix description lengths1 page/menusfails 6: Use one main heading, Fix description lengths and Describe images1 page/online-orderingfails 6: Add structured data, Fix description lengths and Describe images1 page/privacy-policyfails 6: Add structured data, Use one main heading and Fix description lengths1 page/return-policyfails 6: Add structured data, Use one main heading and Fix description lengths1 page/accessibility-statementfails 5: Add structured data, Use one main heading and Fix description lengths1 page/antique-mallfails 5: Fix description lengths, Describe images and Fix title lengths1 page/estate-servicesfails 5: Add structured data, Use one main heading and Fix description lengths1 page
And 7 more parts of the site.
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