- Middle site
- 91
- Behind by
- 15
Worth the mostSet each page's canonical address+6
bradley.com
71 of 100ahead of 34% of the sites mttr has read
Its strongest stage is Trust, at 99 against the middle site's 98. 1 fix, 7 points, take it to 78, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 48,616 places up
- 71Now#171,419
- 78Add structured data#122,803
The top half of every site starts at 77. The middle site in Birmingham, AL scores 86.
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Where it ranks
Up 91,976 places since Oct 14, from #263,590. 6 points take it into the top half.
Beside it on the board
- #171,612thinkpenguin.com71
- #171,613aegworldwide.com71
- #171,614bradley.com71
- #171,615electrical-forensics.com71
- #171,616eprints.org71
5,317 sites score 71. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Birmingham, AL
- #1mastersfenceco.com99
- #2localvintagestores.com98
- #3birminghamslocksmith.com97
- #105bradley.com71
The middle site in Birmingham, AL scores 86.
Where it stands
Each stage against the middle site. It trails on Access and Understand.
- Middle site
- 59
- Behind by
- 6
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page45133.5× typical
Words a page388394About typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in83 ms210 ms60% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points48,811 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 6 points each40,652 places up each
Set each page's canonical addressAccess100 of 1002 in 5
Add a tap-to-call linkAct100 of 1001 in 3
Worth 3 points each18,536 places up each
Fix description lengthsUnderstand98 of 1001 in 11
Fix title lengthsUnderstand96 of 1001 in 6
Worth 2 points12,033 places up
Link straight to the final addressAccess99 of 1001 in 2
Show 5 more fixes
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Set a share imageUnderstand5 of 1002 in 7
Describe imagesUnderstand2 of 1002 in 7
Replace unsupported sales claimsTrust2 of 1002 in 3
How AI reads this site
It reads clearly as law firms, the way an assistant matches a site to a question. 3 changes would make it plainer.
It reads as
Law firmsIt says it is in Birmingham.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Agencies and studios
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleBradley
DescriptionBradley is a national law firm with a reputation for skilled legal work, exceptional client service, and impeccable integrity.
First headingFocused on You
OpeningInnovative Solutions. Dependable Responsiveness. Deep Commitment to Success.
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Bradley” and “Focused on You”.
Agent instructions
On bradley.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Law firms.
- Name Birmingham in the first words
The site is in Birmingham, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On bradley.com, name Birmingham in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On bradley.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Law firms), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
A question people ask about law firms in Birmingham, AL. Its answer, and whether it cites bradley.com, shows here in a moment.