- Middle site
- 91
- Behind by
- 16
Worth the mostSet each page's canonical address+6
brandnewbox.com
Top 50%of the 263,585 sites mttr has read, at #106,029
It scores 80.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
80 now87 with itTop 25% from 85
#106,029to#46,66959,360 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
Share
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The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
5 points take it into the top quarter.
Beside it on the board
- #106,027onelive.com80
- #106,028virtualpiano.net80
- #106,029brandnewbox.com80
- #106,030turnoffthelights.com80
- #106,031laos-guide-999.com80
8,425 sites score 80. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 80Now#106,029
- 87Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access.
- Middle site
- 59
- Ahead by
- 3
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page65135.1× typical
Words a page8473942.1× typical
Rules failing somewhere1414About typical
Half its pages answer in74 ms210 ms65% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points59,360 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 6 points51,792 places up
Set each page's canonical addressAccess100 of 1002 in 5
Worth 3 points26,590 places up
Describe imagesUnderstand89 of 1002 in 7
Worth 2 points17,805 places up
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point8,753 places up
Use one main headingUnderstand16 of 1001 in 4
Show 9 more fixes
Worth under a point each
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 1003 in 7
Compress pagesAccessAbout the whole site19 in 20
Add an llms.txtAccessAbout the whole site1 in 4
Set a share imageUnderstand13 of 1002 in 7
Fix title lengthsUnderstand5 of 1001 in 6
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads as two things at once, software and SaaS and agencies and studios, and neither wins. 5 changes would make it plainer.
It reads as
Software and SaaSLevel with agencies and studios. It says it is in Lawrence.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Software and SaaS
- Agencies and studios
- Nonprofits and charities
What an assistant reads first
Home pageWhat it says
TitleBrand New Box - Home Page
DescriptionBrand New Box mixes design, technology, and strategy to build compelling websites and useful applications.
First headingHi.
OpeningWe're Brand New Box. We make digital products for the web.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Software and SaaS. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On brandnewbox.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Software and SaaS. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Brand New Box - Home Page” and “Hi.”.
Agent instructions
On brandnewbox.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Software and SaaS.
- Name Lawrence in the first words
The site is in Lawrence, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On brandnewbox.com, name Lawrence in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On brandnewbox.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Software and SaaS), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as Software and SaaS. Mixed on one page, neither reads plainly.
Agent instructions
On brandnewbox.com, find where the site mixes Software and SaaS with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.