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brentonway.com, read 23 hours ago. Back to the report

89 to 100 in 8 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8989 nownow941top 10%9629639849859869971008full marks

Now #36,659 of 263,577Step 1 top 10%Step 8 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +5 points, to 94, and #7,447, 29,212 places up, and into the top 10%

    Add a tap-to-call phone link.

    85 pages, 52 of them under /blog/

    See the pages
    • /
    • /about
    • /ai-marketing-systems
    • /blog
    • /blog/12-new-local-seo-techniques-you-need-to-know
    • /blog/15-tiktok-advertising-campaigns-that-went-viral
    • /blog/20-must-have-tools-for-lead-generation-client-activations
    • /blog/30-measurable-questions-to-ask-your-growth-marketing-agency
    • /blog/4-secrets-behind-10x-content
    • /blog/9-best-public-relations-strategies
    • and 75 more in the copied plan
  2. 2

    Answer the first question right under it

    +2 points, to 96

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    39 pages, 31 of them under /blog/

    See the pages
    • /blog/12-new-local-seo-techniques-you-need-to-know
    • /blog/15-tiktok-advertising-campaigns-that-went-viral
    • /blog/20-must-have-tools-for-lead-generation-client-activations
    • /blog/30-measurable-questions-to-ask-your-growth-marketing-agency
    • /blog/9-trending-hacks-to-create-inspiring-content-on-tiktok-that-win-your-audiences
    • /blog/a-deep-dive-into-web2-vs-web3-an-outlay-of-key-differences
    • /blog/ad-campaigns-reimagined-human-centered-strategies-and-ad-types-that-work
    • /blog/ad-creatives-best-practices-guide
    • /blog/ai-marketing-agencies
    • /blog/are-you-taking-digital-marketing-seriously-now
    • and 29 more in the copied plan
  3. 3

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    49 pages, 42 of them under /blog/

    See the pages
    • /blog/12-new-local-seo-techniques-you-need-to-know
    • /blog/15-tiktok-advertising-campaigns-that-went-viral
    • /blog/20-must-have-tools-for-lead-generation-client-activations
    • /blog/30-measurable-questions-to-ask-your-growth-marketing-agency
    • /blog/4-secrets-behind-10x-content
    • /blog/9-best-public-relations-strategies
    • /blog/9-trending-hacks-to-create-inspiring-content-on-tiktok-that-win-your-audiences
    • /blog/a-deep-dive-into-web2-vs-web3-an-outlay-of-key-differences
    • /blog/ad-campaigns-reimagined-human-centered-strategies-and-ad-types-that-work
    • /blog/ad-creatives-best-practices-guide
    • and 39 more in the copied plan
  4. 4

    Bring deep pages closer to home

    +2 points, to 98

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    30 pages, 16 of them under /blog/

    6 of the 7 sites Gemini cites beside it pass this one.

    See the pages
    • /agoura-hills-marketing-agency
    • /beverly-hills-marketing-agency
    • /blog/15-tiktok-advertising-campaigns-that-went-viral
    • /blog/9-trending-hacks-to-create-inspiring-content-on-tiktok-that-win-your-audiences
    • /blog/ad-creatives-best-practices-guide
    • /blog/beauty-branding-agencies
    • /blog/beauty-content-marketing-examples
    • /blog/beauty-marketing-agencies-los-angeles
    • /blog/beauty-salon-marketing-ideas
    • /blog/best-beauty-content-marketing-tips
    • and 20 more in the copied plan
  5. 5

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  6. 6

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    25 pages, 19 of them under /blog/

    See the pages
    • /blog/12-new-local-seo-techniques-you-need-to-know
    • /blog/15-tiktok-advertising-campaigns-that-went-viral
    • /blog/20-must-have-tools-for-lead-generation-client-activations
    • /blog/9-trending-hacks-to-create-inspiring-content-on-tiktok-that-win-your-audiences
    • /blog/ad-campaigns-reimagined-human-centered-strategies-and-ad-types-that-work
    • /blog/ai-marketing-agencies
    • /blog/best-digital-marketing-agencies-in-chicago
    • /blog/best-dooh-supply-side-platforms
    • /blog/best-instagram-beauty-influencers
    • /blog/best-jewelry-marketing-agencies
    • and 15 more in the copied plan
  7. 7

    Describe images

    +1 point, to 99

    Describe every content image in its alt text.

    16 pages

    See the pages
    • /
    • /about
    • /ai-marketing-systems
    • /careers
    • /claude-marketing-implementation
    • /consultation
    • /culver-city-marketing-agency
    • /icarusx
    • /newsletter
    • /rapid-creative-testing
    • and 6 more in the copied plan
  8. 8

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    16 pages, 14 of them under /blog/

    See the pages
    • /blog/12-new-local-seo-techniques-you-need-to-know
    • /blog/beauty-branding-agencies
    • /blog/beauty-marketing-agencies-los-angeles
    • /blog/beauty-salon-marketing-ideas
    • /blog/best-digital-marketing-agencies-in-chicago
    • /blog/best-marketing-agencies-new-york
    • /blog/best-marketing-freelance-platforms
    • /blog/best-marketing-tools
    • /blog/best-ppc-agencies-in-new-york
    • /blog/best-seo-agencies-in-new-york
    • and 6 more in the copied plan
5 more, to tidy up after 100
  1. 9

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    10 pages

    See the pages
    • /beverly-hills-marketing-agency
    • /blog/beauty-content-marketing-examples
    • /blog/dental-marketing-guide
    • /blog/how-to-choose-your-next-ai-marketing-agency
    • /reports/best-jewelry-ad-creative-examples
    • /services/chatgpt-ads
    • /tools/ai-marketing-audit
    • /tools/ai-search-visibility-tool
    • /tools/beauty-brand-marketing-roi-calculator
    • /tools/cac-payback-calculator
  2. 10

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    6 pages under /blog/

    See the pages
    • /blog/12-new-local-seo-techniques-you-need-to-know
    • /blog/15-tiktok-advertising-campaigns-that-went-viral
    • /blog/9-best-public-relations-strategies
    • /blog/are-you-taking-digital-marketing-seriously-now
    • /blog/best-instagram-beauty-influencers
    • /blog/geofencing-ooh-advertising
  3. 11

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    6 pages

    See the pages
    • /blog
    • /blog/author
    • /blog/cosmetics-advertising-strategies
    • /blog/custom-affinity-audiences-google-ads
    • /case-studies
    • /privacy-policy
  4. 12

    Remove ratings with no visible reviews

    Under a point

    Remove rating schema unless the reviews it counts are shown on the page.

    3 pages

    All 7 sites Gemini cites beside it pass this one.

    See the pages
    • /beverly-hills-marketing-agency
    • /orange-county-marketing-agency
    • /santa-monica-marketing-agency
  5. 13

    Show sources on guides

    Under a point

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    1 page

    See the pages
    • /playbooks/beauty-marketing-playbook

What else the read found

Half its pages start answering within 409 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /blog/author3.0 s
  • /blog2.8 s
  • /news2.7 s
  • /services/chatgpt-ads2.6 s
  • /case-studies1.1 s

Fastest: /blog/biggest-beauty-marketing-trends, 32 ms. Heaviest: the home page, 124 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • VercelHosting
  • Google Tag ManagerAnalytics

From the structured data on its home page, as the site says it: an Organization named Brenton Way. mttr does not check the profiles it names.

  • LinkedInbrentonway
  • Xbrenton_way
  • Instagrambrenton_way
  • Facebookbrentonwayagency
  • YouTube@brentonway
pages with strong signs
2
hidden characters
3
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.2
  • /blog/best-marketing-tools hidden characters a reader cannot see
  • /blog/content-marketing-agencies-new-york hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Add a tap-to-call link and Describe images1 page
  • /beverly-hills-marketing-agency fails 3: Remove ratings with no visible reviews, Fix description lengths and Bring deep pages closer to home1 page
  • /rapid-creative-testing fails 3: Add a tap-to-call link, Describe images and Bring deep pages closer to home1 page
  • /about fails 2: Add a tap-to-call link and Describe images1 page
  • /ai-marketing-systems fails 2: Add a tap-to-call link and Describe images1 page
  • /blog fails 2: Add a tap-to-call link and Fix title lengths1 page
  • /careers fails 2: Add a tap-to-call link and Describe images1 page
  • /case-studies fails 2: Add a tap-to-call link and Fix title lengths1 page
  • /claude-marketing-implementation fails 2: Add a tap-to-call link and Describe images1 page
  • /consultation fails 2: Add a tap-to-call link and Describe images1 page
  • /culver-city-marketing-agency fails 2: Describe images and Bring deep pages closer to home1 page
  • /icarusx fails 2: Add a tap-to-call link and Describe images1 page

And 25 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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