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brewcitymarketing.com, read 4 days ago. Back to the report

93 to 100 in 7 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9393 nownow951top 5%9629839949959961007full marks

Now #14,619 of 263,590Step 1 top 5%Step 7 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +2 points, to 95, and #4,947, 9,672 places up, and into the top 5%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    71 pages

    See the pages
    • /ai/ai-seo-strategies-businesses-should-understand-in-2026
    • /ai/how-ai-search-optimization-is-changing-seo-for-modern-businesses
    • /company-news/april-newsletter
    • /company-news/best-brightest-milwaukee-winners-gala
    • /company-news/best-of-milwaukee-2022-award-for-digital-marketing
    • /company-news/brew-city-marketings-book-drive-a-safer-way-to-give-back
    • /company-news/christmas-volunteering-at-mrm
    • /company-news/employee-appreciation-day
    • /company-news/february-2020-rewind
    • /company-news/giving-back-to-the-community
    • and 61 more in the copied plan
  2. 2

    Put figures in tables

    +1 point, to 96

    Where the guide compares options or gives figures, put them in a table.

    99 pages

    See the pages
    • /ai/ai-content-to-real-results-role-of-a-milwaukee-marketing-agency-in-2026
    • /ai/ai-seo-strategies-businesses-should-understand-in-2026
    • /ai/common-mistakes-that-hurt-ai-search-visibility
    • /ai/how-ai-search-optimization-is-changing-seo-for-modern-businesses
    • /ai/responsible-ai-in-marketing-how-the-right-tools-create-better-results
    • /ai/what-is-answer-engine-optimization-and-why-you-should-want-to-optimize-for-it
    • /ai/why-your-local-business-is-not-showing-up-in-ai-search-results
    • /ai/zero-click-traffic-is-reshaping-how-website-results-are-measured
    • /company-news/april-newsletter
    • /company-news/best-brightest-milwaukee-winners-gala
    • and 89 more in the copied plan
  3. 3

    Phrase headings as questions

    +2 points, to 98

    Phrase at least one heading as the question a person would ask.

    59 pages

    See the pages
    • /ai/ai-seo-strategies-businesses-should-understand-in-2026
    • /ai/how-ai-search-optimization-is-changing-seo-for-modern-businesses
    • /company-news/april-newsletter
    • /company-news/best-brightest-milwaukee-winners-gala
    • /company-news/best-of-milwaukee-2022-award-for-digital-marketing
    • /company-news/brew-city-marketings-book-drive-a-safer-way-to-give-back
    • /company-news/christmas-volunteering-at-mrm
    • /company-news/employee-appreciation-day
    • /company-news/february-2020-rewind
    • /company-news/milwaukee-volunteering-at-next-door
    • and 49 more in the copied plan
  4. 4

    Add lists or tables

    +1 point, to 99

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    65 pages

    See the pages
    • /ai/common-mistakes-that-hurt-ai-search-visibility
    • /ai/responsible-ai-in-marketing-how-the-right-tools-create-better-results
    • /ai/why-your-local-business-is-not-showing-up-in-ai-search-results
    • /company-news/april-newsletter
    • /company-news/employee-appreciation-day
    • /company-news/enterprising-women-award
    • /company-news/february-2020-rewind
    • /company-news/giving-back-to-the-community
    • /company-news/international-womens-day
    • /company-news/milwaukee-volunteering-at-next-door
    • and 55 more in the copied plan
  5. 5

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  6. 6

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  7. 7

    Describe images

    +1 point, to 100, and full marks

    Describe every content image in its alt text.

    53 pages

    See the pages
    • /
    • /ai/ai-content-to-real-results-role-of-a-milwaukee-marketing-agency-in-2026
    • /ai/why-your-local-business-is-not-showing-up-in-ai-search-results
    • /ai/zero-click-traffic-is-reshaping-how-website-results-are-measured
    • /company-news/april-newsletter
    • /company-news/best-brightest-milwaukee-winners-gala
    • /company-news/best-of-milwaukee-2022-award-for-digital-marketing
    • /company-news/brew-city-marketings-book-drive-a-safer-way-to-give-back
    • /company-news/christmas-volunteering-at-mrm
    • /company-news/employee-appreciation-day
    • and 43 more in the copied plan
5 more, to tidy up after 100
  1. 8

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    18 pages

    See the pages
    • /ai/ai-content-to-real-results-role-of-a-milwaukee-marketing-agency-in-2026
    • /ai/responsible-ai-in-marketing-how-the-right-tools-create-better-results
    • /ai/zero-click-traffic-is-reshaping-how-website-results-are-measured
    • /company-news/april-newsletter
    • /company-news/best-of-milwaukee-2022-award-for-digital-marketing
    • /company-news/brew-city-marketings-book-drive-a-safer-way-to-give-back
    • /company-news/enterprising-women-award
    • /digital-marketing/marketing-message
    • /digital-marketing/what-milwaukee-businesses-need-to-know-about-ai-driven-digital-marketing
    • /digital-marketing/what-will-the-office-look-like-post-pandemic
    • and 8 more in the copied plan
  2. 9

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    4 pages under /company-news/

    See the pages
    • /company-news/christmas-volunteering-at-mrm
    • /company-news/february-2020-rewind
    • /company-news/milwaukee-volunteering-at-next-door
    • /company-news/milwaukees-best-brightest-winner
  3. 10

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    2 pages

    See the pages
    • /company-news/february-2020-rewind
    • /web-design/4-ways-our-milwaukee-website-design-brings-your-business-dreams-to-life
  4. 11

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    1 page

    See the pages
    • /web-development/website-error-checker
  5. 12

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    1 page

    See the pages
    • /seo/how-to-compare-seo-companies-in-milwaukee-for-your-small-business

What else the read found

Half its pages take over 1,176 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /web-design/why-local-business-website-design-is-the-foundation-of-online-visibility2.3 s
  • /ai/ai-content-to-real-results-role-of-a-milwaukee-marketing-agency-in-20262.3 s
  • /ai/ai-seo-strategies-businesses-should-understand-in-20262.2 s
  • /ai/how-ai-search-optimization-is-changing-seo-for-modern-businesses2.2 s
  • /seo/why-canned-content-is-the-enemy-of-successful-seo1.8 s

Fastest: /digital-marketing/marketing-message, 50 ms. Heaviest: the home page, 75 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Microsoft ClarityAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Brew City Marketing. mttr does not check the profiles it names.

  • Facebookbrewcitymarketing
  • Instagrambrewcitymarketing
  • LinkedInbrew-city-marketing
  • YouTubeBrewcitymarketing-mke
  • BBBbrew-city-marketing-inc-0694-1000001388
page with strong signs
1
hidden characters
2
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.3
  • /web-development/design-psychology-and-neuroscience hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Describe images1 page
  • /seo/ 38 fail a rule. Worst: /seo/why-content-is-the-key-to-search-engine-optimization, 6 rules38 pages
  • /digital-marketing/ 16 fail a rule. Worst: /digital-marketing/2020-a-year-in-review, 5 rules16 pages
  • /company-news/ 12 fail a rule. Worst: /company-news/february-2020-rewind, 7 rules12 pages
  • /web-design/ 12 fail a rule. Worst: /web-design/4-ways-our-milwaukee-website-design-brings-your-business-dreams-to-life, 6 rules12 pages
  • /web-development/ 11 fail a rule. Worst: /web-development/10-ways-to-recover-from-a-sudden-fall-in-traffic, 5 rules11 pages
  • /ai/ 8 fail a rule. Worst: /ai/ai-content-to-real-results-role-of-a-milwaukee-marketing-agency-in-2026, 3 rules8 pages
  • /social-media/ 2 fail a rule. Worst: /social-media/should-i-use-social-media-marketing-to-promote-my-small-business, 6 rules2 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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