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brickzonekids.com, read 19 hours ago. Back to the report

66 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6666 nownow741#153,100802top 50%87392495597699799899910010full marks

Now #198,028 of 263,578Step 1 #153,100Step 2 top 50%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +8 points, to 74, and #153,100, 44,928 places up

    Give the page a form or a clear link to request a quote or get in touch.

    21 pages

    See the pages
    • /
    • /about
    • /about-1
    • /battle-ground-summer-camps
    • /contact
    • /copy-of-register
    • /evergreen-summer-camps
    • /friends-lego-camp
    • /hockinson-summer-camp
    • /lego-club
    • and 11 more in the copied plan
  2. 2

    Add structured data

    +6 points, to 80, and into the top 50%

    Add valid JSON-LD that says what the page is.

    21 pages

    See the pages
    • /about
    • /about-1
    • /about1-c1z94
    • /battle-ground-summer-camps
    • /contact
    • /copy-of-register
    • /evergreen-summer-camps
    • /friends-lego-camp
    • /hockinson-summer-camp
    • /lego-club
    • and 11 more in the copied plan
  3. 3

    Add a tap-to-call link

    +7 points, to 87

    Add a tap-to-call phone link.

    22 pages

    See the pages
    • /
    • /about
    • /about-1
    • /about1-c1z94
    • /battle-ground-summer-camps
    • /contact
    • /copy-of-register
    • /evergreen-summer-camps
    • /friends-lego-camp
    • /hockinson-summer-camp
    • and 12 more in the copied plan
  4. 4

    Use one main heading

    +5 points, to 92

    Give the page exactly one h1 that says what it is about.

    21 pages

    See the pages
    • /
    • /about
    • /about-1
    • /about1-c1z94
    • /battle-ground-summer-camps
    • /contact
    • /copy-of-register
    • /evergreen-summer-camps
    • /hockinson-summer-camp
    • /lego-club
    • and 11 more in the copied plan
  5. 5

    Fix description lengths

    +3 points, to 95

    Write a meta description of 70 to 165 characters that summarizes the page.

    21 pages

    See the pages
    • /about
    • /about-1
    • /about1-c1z94
    • /battle-ground-summer-camps
    • /contact
    • /copy-of-register
    • /evergreen-summer-camps
    • /friends-lego-camp
    • /hockinson-summer-camp
    • /lego-club
    • and 11 more in the copied plan
  6. 6

    Describe images

    +2 points, to 97

    Describe every content image in its alt text.

    11 pages

    See the pages
    • /
    • /about-1
    • /contact
    • /evergreen-summer-camps
    • /lego-club
    • /lego-engineering
    • /lego-master-builder
    • /little-builders-preschool
    • /parent-night-out
    • /toddler-time
    • and 1 more in the copied plan
  7. 7

    Link straight to the final address

    +2 points, to 99

    Point links and the sitemap at the final address, not at one that redirects.

    21 pages

    See the pages
    • /about
    • /about-1
    • /about1-c1z94
    • /battle-ground-summer-camps
    • /contact
    • /copy-of-register
    • /evergreen-summer-camps
    • /friends-lego-camp
    • /hockinson-summer-camp
    • /lego-club
    • and 11 more in the copied plan
  8. 8

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    The home page

  9. 9

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  10. 10

    Add depth to thin pages

    +1 point, to 100, and full marks

    Add true, specific detail until the page covers its subject.

    The home page

2 more, to tidy up after 100
  1. 11

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  2. 12

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    2 pages

    See the pages
    • /
    • /about

What else the read found

Half its pages start answering within 145 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /register1.2 s
  • /toddler-time213 ms
  • /about1-c1z94194 ms
  • /little-builders-preschool180 ms
  • /pno-registration167 ms

Fastest: /, 36 ms. Heaviest: /shop, 184 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WixPlatform
  • ReactFramework
  • CloudflareHosting

From the structured data on its home page, as the site says it: a Local business named BrickZone Kids. mttr does not check the profiles it names.

pages with strong signs
16
hidden characters
59
chat, markdown or placeholders left in
0
dashes per 1,000 words
0
  • /parent-night-out hidden characters a reader cannot see
  • /little-builders-preschool hidden characters a reader cannot see
  • /about hidden characters a reader cannot see
  • /contact hidden characters a reader cannot see
  • /friends-lego-camp hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 7: Put the text in the HTML, Add a way to get in touch and Add depth to thin pages1 page
  • /about fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /about-1 fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /contact fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /evergreen-summer-camps fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /lego-club fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /lego-engineering fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /lego-master-builder fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /little-builders-preschool fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /parent-night-out fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /toddler-time fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /washougal-summer-camps fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page

And 10 more parts of the site.

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