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brightworks.net, read 2 days ago. Back to the report

91 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9191 nownow931top 5%96297398498599699799899910010full marks

Now #23,112 of 264,359Step 1 top 5%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Describe images

    +2 points, to 93, and #10,823, 12,289 places up, and into the top 5%

    Describe every content image in its alt text.

    77 pages

    See the pages
    • /
    • /about
    • /contact-us
    • /our-team/alan-cabral
    • /our-team/alexandra-ramsden
    • /our-team/alivia-green
    • /our-team/ana-ruiz
    • /our-team/angela-wisely
    • /our-team/anisur-rahman
    • /our-team/bernardo-ruiz
    • and 67 more in the copied plan
  2. 2

    Fix description lengths

    +3 points, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    74 pages

    See the pages
    • /
    • /672-2
    • /758-2
    • /765-2
    • /about
    • /careers
    • /contact-us
    • /cookie-policy-au
    • /cookie-policy-br
    • /cookie-policy-ca
    • and 64 more in the copied plan
  3. 3

    Fix title lengths

    +1 point, to 97

    Write a title of 15 to 65 characters that leads with what the page covers.

    37 pages, 24 of them under /our-team/

    See the pages
    • /
    • /about
    • /careers
    • /contact-us
    • /disclaimer
    • /our-team
    • /our-team/alan-cabral
    • /our-team/alivia-green
    • /our-team/ana-ruiz
    • /our-team/angela-wisely
    • and 27 more in the copied plan
  4. 4

    Use one main heading

    +1 point, to 98

    Give the page exactly one h1 that says what it is about.

    18 pages

    See the pages
    • /672-2
    • /765-2
    • /cookie-policy-au
    • /cookie-policy-br
    • /cookie-policy-ca
    • /cookie-policy-eu
    • /cookie-policy-uk
    • /cookie-policy-za
    • /disclaimer
    • /opt-out-preferences
    • and 8 more in the copied plan
  5. 5

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    4 pages

    See the pages
    • /672-2
    • /758-2
    • /765-2
    • /test-team-page
  6. 6

    Show sources on guides

    +1 point, to 99

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    4 pages

    See the pages
    • /672-2
    • /758-2
    • /765-2
    • /test-team-page
  7. 7

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    4 pages

    See the pages
    • /672-2
    • /758-2
    • /765-2
    • /test-team-page
  8. 8

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    4 pages

    See the pages
    • /672-2
    • /758-2
    • /765-2
    • /test-team-page
  9. 9

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    4 pages

    See the pages
    • /672-2
    • /758-2
    • /765-2
    • /test-team-page
  10. 10

    Add lists or tables

    +1 point, to 100, and full marks

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    4 pages

    See the pages
    • /672-2
    • /758-2
    • /765-2
    • /test-team-page
6 more, to tidy up after 100
  1. 11

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    4 pages

    See the pages
    • /672-2
    • /758-2
    • /765-2
    • /test-team-page
  2. 12

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    4 pages

    See the pages
    • /672-2
    • /758-2
    • /765-2
    • /test-team-page
  3. 13

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  4. 14

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  5. 15

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    3 pages

    See the pages
    • /672-2
    • /758-2
    • /765-2
  6. 16

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /our-work

Done since the first read

  1. Link to pages from related content

    Done, seen on the read of October 19. It failed on 4 pages before.

  2. Fix pages that fail to load

    Done, seen on the read of October 19. It failed on 159 pages before.

  3. Link to orphaned pages

    Done, seen on the read of October 19. It failed on 1 page before.

  4. Settle on one address

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages take over 802 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /our-work5.2 s
  • /our-team/karin-miller2.6 s
  • /our-team/dejana-ricca2.5 s
  • /our-team/alivia-green2.1 s
  • /practice-area/energy-analysis-modeling1.9 s

Fastest: /, 83 ms. Heaviest: /our-work, 53 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • jQueryLibrary

From the structured data on its home page, as the site says it: an Organization named Brightworks. mttr does not check the profiles it names.

  • LinkedInbrightworks-sustainability
pages with strong signs
8
hidden characters
19
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.5
  • /practice-areas hidden characters a reader cannot see
  • /our-team/jack-dinning hidden characters a reader cannot see
  • /practice-area/achieving-net-zero-carbon hidden characters a reader cannot see
  • /practice-area/commissioning hidden characters a reader cannot see
  • /practice-area/energy-analysis-modeling hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Fix description lengths, Describe images and Fix title lengths1 page
  • /672-2 fails 11: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /765-2 fails 11: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /758-2 fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /test-team-page fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /about fails 3: Fix description lengths, Describe images and Fix title lengths1 page
  • /contact-us fails 3: Fix description lengths, Describe images and Fix title lengths1 page
  • /disclaimer fails 3: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /our-work fails 3: Describe images, Replace unsupported sales claims and Fix title lengths1 page
  • /practice-areas fails 3: Fix description lengths, Describe images and Fix title lengths1 page
  • /who-we-serve fails 3: Fix description lengths, Describe images and Fix title lengths1 page
  • /careers fails 2: Fix description lengths and Fix title lengths1 page

And 19 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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