- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
bsipaving.com
72 of 100ahead of 35% of the sites mttr has read
Its strongest stage is Act, at 64 against the middle site's 57. 1 fix, 7 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 51,291 places up
- 72Now#165,623
- 79Add structured data#114,332
The top half of every site starts at 77. The middle site in Oxford, MI scores 80.
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Where it ranks
5 points take it into the top half.
Beside it on the board
- #169,704lx88seo.com72
- #169,705greenforestlandscaping.com72
- #169,706bsipaving.com72
- #169,707hollingsworthcabinetry.com72
- #169,708egypt.cluttons.me72
5,796 sites score 72. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Oxford, MI
- #1roofingarmy.com93
- #2brickfg.com85
- #3jtelectrical.com83
- #7bsipaving.com72
The middle site in Oxford, MI scores 80.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 26
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 7
Worth the mostAdd a way to get in touch+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read164428 fewer than typical
Links a page51363% below typical
Words a page49139424% above typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in140 ms210 ms33% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points55,374 places up
Add structured dataUnderstand15 of 161 in 3
Worth 6 points46,903 places up
Add a way to get in touchAct10 of 161 in 2
Worth 5 points38,744 places up
Use one main headingUnderstand16 of 161 in 4
Worth 4 points31,099 places up
Fix description lengthsUnderstand16 of 161 in 11
Worth 3 points23,591 places up
Fix title lengthsUnderstand11 of 161 in 6
Worth 2 points each16,628 places up each
Set a share imageUnderstand16 of 162 in 7
Link straight to the final addressAccess15 of 161 in 2
Show 3 more fixes
Worth 1 point each10,125 places up each
Link to orphaned pagesAccessAbout the whole site3 in 4
Describe imagesUnderstand4 of 162 in 7
Worth under a point each
Link to your profilesTrustAbout the whole site4 in 7
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleHome | BSI Inc.
DescriptionNone in the HTML
First headingBuilt on Integrity - Driven by Results
OpeningNone in the HTML
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Home | BSI Inc.” and “Built on Integrity - Driven by Results”.
Agent instructions
On bsipaving.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On bsipaving.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Oxford in the first words
The site is in Oxford, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On bsipaving.com, name Oxford in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On bsipaving.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.