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buddingco.com, read 15 hours ago. Back to the report

91 to 100 in 11 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9191 nownow951top 5%962983994995996997998999991010011full marks

Now #22,392 of 263,585Step 1 top 5%Step 11 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix description lengths

    +4 points, to 95, and #4,955, 17,437 places up, and into the top 5%

    Write a meta description of 70 to 165 characters that summarizes the page.

    100 pages

    See the pages
    • /
    • /1-800-679-8718
    • /1-800-679-8718/articles
    • /1-800-679-8718/brand
    • /1-800-679-8718/history
    • /1-800-679-8718/limited-specials
    • /1-800-679-8718/sizes
    • /a-series
    • /about-us
    • /belgard
    • and 90 more in the copied plan
  2. 2

    Set a share image

    +1 point, to 96

    Set og:image so links to the page carry a picture.

    98 pages

    See the pages
    • /
    • /1-800-679-8718
    • /1-800-679-8718/articles
    • /1-800-679-8718/brand
    • /1-800-679-8718/history
    • /1-800-679-8718/limited-specials
    • /1-800-679-8718/sizes
    • /a-series
    • /about-us
    • /belgard
    • and 88 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    97 pages

    See the pages
    • /1-800-679-8718
    • /1-800-679-8718/articles
    • /1-800-679-8718/brand
    • /1-800-679-8718/history
    • /1-800-679-8718/limited-specials
    • /1-800-679-8718/sizes
    • /a-series
    • /about-us
    • /belgard
    • /belgard-1
    • and 87 more in the copied plan
  4. 4

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    17 pages

    See the pages
    • /
    • /about-us
    • /bricks
    • /brochures
    • /chimney/heat-stop-refractory-cement
    • /clearance
    • /contact-us
    • /masonry-products/concrete-products/concrete-block
    • /masonry-products/concrete-products/concrete-dissolver
    • /masonry-products/concrete-products/concrete-lintels
    • and 7 more in the copied plan
  5. 5

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    3 pages

    See the pages
    • /
    • /clearance
    • /cowden-wilcox-picbrick
  6. 6

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    2 pages

    See the pages
    • /clearance
    • /cowden-wilcox-picbrick
  7. 7

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  8. 8

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    2 pages

    See the pages
    • /
    • /cowden-wilcox-picbrick
  9. 9

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  10. 10

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  11. 11

    Match structured data to the page

    +1 point, to 100, and full marks

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

4 more, to tidy up after 100
  1. 12

    Describe images

    Under a point

    Describe every content image in its alt text.

    7 pages

    See the pages
    • /
    • /belgard
    • /clearance
    • /cowden-wilcox-picbrick
    • /ep-henry
    • /masonry-products/landscape-supplies
    • /shipping-returns
  2. 13

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    2 pages

    See the pages
    • /
    • /sitemap.php
  3. 14

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    2 pages

    See the pages
    • /newline-hardscapes
    • /sitemap.php
  4. 15

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    1 page

    See the pages
    • /cowden-wilcox-picbrick

Done since the first read

  1. Fix pages that fail to load

    Done, seen on the read of October 19. It failed on 104 pages before.

  2. Settle on one address

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages start answering within 375 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /hardscape614 ms
  • /masonry-products/hardscape-lighting/solar-led567 ms
  • /1-800-679-8718/articles566 ms
  • /masonry-products/veneer-stone540 ms
  • /masonry-products/concrete-products528 ms

Fastest: /, 178 ms. Heaviest: the home page, 25 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • BigCommercePlatform
  • CloudflareHosting
  • Google FontsFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 8: Put the text in the HTML, Add structured data and Add depth to thin pages1 page
  • /cowden-wilcox-picbrick fails 7: Put the text in the HTML, Add depth to thin pages and Use one main heading1 page
  • /clearance fails 6: Add depth to thin pages, Phrase headings as questions and Fix description lengths1 page
  • /sitemap.php fails 5: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /about-us fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /belgard fails 4: Fix description lengths, Describe images and Link straight to the final address1 page
  • /bricks fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /brochures fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /contact-us fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /ep-henry fails 4: Fix description lengths, Describe images and Link straight to the final address1 page
  • /newline-hardscapes fails 4: Set each page's canonical address, Fix description lengths and Link straight to the final address1 page
  • /restoration fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page

And 36 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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