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builderschicago.com, read 3 days ago. Back to the report

92 to 100 in 14 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9292 nownow941top 5%962973974975986987988989981098119812991310014full marks

Now #19,012 of 263,590Step 1 top 5%Step 14 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix description lengths

    +2 points, to 94, and #7,427, 11,585 places up, and into the top 5%

    Write a meta description of 70 to 165 characters that summarizes the page.

    83 pages, 45 of them under /portfolio/

    See the pages
    • /airport-hangar-doors
    • /author/bmackobc
    • /browse-submissions
    • /careers
    • /checklist
    • /covid
    • /customer-service
    • /holiday-23-rsvp
    • /locations.kml
    • /photo
    • and 73 more in the copied plan
  2. 2

    Describe images

    +2 points, to 96

    Describe every content image in its alt text.

    41 pages, 22 of them under /portfolio/

    See the pages
    • /
    • /about-builders-chicago-corp
    • /airport-hangar-doors
    • /covid
    • /holiday-23-rsvp
    • /passenger-boarding-bridge
    • /portfolio/asset-protection
    • /portfolio/bollards
    • /portfolio/bug-doors
    • /portfolio/cages
    • and 31 more in the copied plan
  3. 3

    Fix title lengths

    +1 point, to 97

    Write a title of 15 to 65 characters that leads with what the page covers.

    40 pages, 26 of them under /portfolio/

    See the pages
    • /careers
    • /checklist
    • /locations.kml
    • /photo
    • /portfolio-tag/doors
    • /portfolio/bollards
    • /portfolio/bug-doors
    • /portfolio/cages
    • /portfolio/dock-bumpers
    • /portfolio/dock-levelers
    • and 30 more in the copied plan
  4. 4

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    6 pages under /services/

    See the pages
    • /services/airport-services
    • /services/commercial-doors
    • /services/loading-dock-equipment
    • /services/maintenance-and-inspection
    • /services/security
    • /services/warehouse-solutions
  5. 5

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  6. 6

    Match structured data to the page

    +1 point, to 98

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    6 pages under /services/

    See the pages
    • /services/airport-services
    • /services/commercial-doors
    • /services/loading-dock-equipment
    • /services/maintenance-and-inspection
    • /services/security
    • /services/warehouse-solutions
  7. 7

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    5 pages under /services/

    See the pages
    • /services/airport-services
    • /services/commercial-doors
    • /services/loading-dock-equipment
    • /services/security
    • /services/warehouse-solutions
  8. 8

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  9. 9

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  10. 10

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    2 pages

    See the pages
    • /services/loading-dock-equipment
    • /services/security
  11. 11

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    6 pages under /services/

    See the pages
    • /services/airport-services
    • /services/commercial-doors
    • /services/loading-dock-equipment
    • /services/maintenance-and-inspection
    • /services/security
    • /services/warehouse-solutions
  12. 12

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  13. 13

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    45 pages

    See the pages
    • /
    • /about-builders-chicago-corp
    • /airport-hangar-doors
    • /author/bmackobc
    • /browse-submissions
    • /careers
    • /checklist
    • /contact
    • /covid
    • /customer-service
    • and 35 more in the copied plan
  14. 14

    Use one main heading

    +1 point, to 100, and full marks

    Give the page exactly one h1 that says what it is about.

    5 pages

    See the pages
    • /checklist
    • /contact
    • /locations.kml
    • /photo
    • /sectional-overhead-doors
7 more, to tidy up after 100
  1. 15

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    2 pages

    See the pages
    • /cdn-cgi/l/email-protection
    • /survey/sexual-harassment/%TRACK_LINK%
  2. 16

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    2 pages

    See the pages
    • /author/bmackobc
    • /locations.kml
  3. 17

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /author/bmackobc
  4. 18

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    1 page

    See the pages
    • /locations.kml
  5. 19

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /locations.kml
  6. 20

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    1 page

    See the pages
    • /locations.kml
  7. 21

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    2 pages

    See the pages
    • /author/bmackobc
    • /portfolio-tag/doors/page/2

What else the read found

Half its pages take over 2,459 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /services/loading-dock-equipment4.6 s
  • /sectional-overhead-doors4.4 s
  • /portfolio/wedge-barriers4.1 s
  • /careers3.9 s
  • /portfolio/mechanical-bollards3.7 s

Fastest: /about-builders-chicago-corp, 39 ms. Heaviest: /report, 59 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Cloudflare Web AnalyticsAnalytics
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Builders Chicago Corporation. mttr does not check the profiles it names.

pages with strong signs
4
hidden characters
0
chat, markdown or placeholders left in
4
dashes per 1,000 words
1.2
  • /sectional-overhead-doors placeholders never filled in
  • /yolo_footer/footer-1 placeholders never filled in
  • /yolo_footer/footer-2 placeholders never filled in
  • /yolo_footer/footer-6 placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Describe images and Set a share image1 page
  • /locations.kml fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /checklist fails 4: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /photo fails 4: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /sectional-overhead-doors fails 4: Use one main heading, Fix description lengths and Describe images1 page
  • /services fails 4: Fix description lengths, Describe images and Fix title lengths1 page
  • /airport-hangar-doors fails 3: Fix description lengths, Describe images and Set a share image1 page
  • /careers fails 3: Fix description lengths, Fix title lengths and Set a share image1 page
  • /covid fails 3: Fix description lengths, Describe images and Set a share image1 page
  • /holiday-23-rsvp fails 3: Fix description lengths, Describe images and Set a share image1 page
  • /privacy-policy fails 3: Fix description lengths, Fix title lengths and Set a share image1 page
  • /report fails 3: Fix description lengths, Fix title lengths and Set a share image1 page

And 16 more parts of the site.

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