- Middle site
- 91
- Behind by
- 1
Worth the mostLink straight to the final address+2
bulleit.com
71 of 100ahead of 34% of the sites mttr has read
Its strongest stage is Understand, at 66 against the middle site's 59. 1 fix, 9 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 65,307 places up
- 71Now#170,840
- 80Add a way to get in touch#105,533
The top half of every site starts at 77. The middle site in Shelbyville, KY scores 73.
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Where it ranks
Held at 71 for its last 2 reads. 6 points take it into the top half.
Beside it on the board
- #171,925registryofcorvetteracecars.com71
- #171,926hybrid-analysis.com71
- #171,927bulleit.com71
- #171,928burtonrestoration.com71
- #171,929egyptian-museum-berlin.com71
5,292 sites score 71. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Shelbyville, KY
- #1tinostreeservice.com94
- #2angelstreelandscaping.com76
- #3perezncortezlandscapingllc.com73
- #5bulleit.com71
The middle site in Shelbyville, KY scores 73.
Where it stands
Each stage against the middle site. It trails on Access and Act.
- Middle site
- 59
- Ahead by
- 7
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Behind by
- 56
Worth the mostAdd a way to get in touch+9
Against a typical site
The readThis siteTypicalAgainst typical
Pages read994554 more than typical
Links a page71346% below typical
Words a page14239664% below typical
Rules failing somewhere16142 more than typical
Half its pages answer in162 ms210 ms23% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 9 points66,393 places up
Add a way to get in touchAct99 of 991 in 2
Worth 7 points each49,557 places up each
Add structured dataUnderstand99 of 991 in 3
Add a tap-to-call linkAct97 of 991 in 3
Worth 2 points each12,890 places up each
Set a share imageUnderstand99 of 992 in 7
Link straight to the final addressAccess98 of 991 in 2
Show 11 more fixes
Worth 1 point each6,864 places up each
Set each page's canonical addressAccess18 of 992 in 5
Fix description lengthsUnderstand20 of 991 in 11
Use one main headingUnderstand8 of 991 in 4
Fix title lengthsUnderstand8 of 991 in 6
Worth under a point each
Put the text in the HTMLAccess1 of 992 in 3
Link to orphaned pagesAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 991 in 2
Add depth to thin pagesUnderstand1 of 993 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Replace unsupported sales claimsTrust2 of 992 in 3
How AI reads this site
It reads closest to restaurants and cafes, but only loosely. 4 changes would make it plainer.
It reads as
Restaurants and cafesIt says it is in Shelbyville.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Restaurants and cafes
- Law firms
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleWhiskey | Kentucky Whiskey | Bulleit Frontier Whiskey
DescriptionDiscover Bulleit Frontier Whiskey and taste the award winning Kentucky whiskey inspired by the small batch technique used over 150 years ago.
First headingNone in the HTML
OpeningMedals matter. But we’d rather you taste why.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Restaurants and cafes. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On bulleit.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Restaurants and cafes. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On bulleit.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Restaurants and cafes.
- Name Shelbyville in the first words
The site is in Shelbyville, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On bulleit.com, name Shelbyville in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On bulleit.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Restaurants and cafes), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.