- Middle site
- 91
- Ahead by
- 2
Worth the mostLink to orphaned pages+1
burlingtonassociates.com
70 of 100ahead of 32% of the sites mttr has read
Its strongest stage is Access, at 93 against the middle site's 91. 1 fix, 7 points, take it to 77, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 45,774 places up
- 70Now#176,736
- 77Add structured data#130,962
The top half of every site starts at 77. The middle site in Burlington, VT scores 78.
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Where it ranks
Up 25,357 places since Oct 14, from #203,323. 7 points take it into the top half.
Beside it on the board
- #177,964constructionmap.info70
- #177,965nagoya.osu-dnews.com70
- #177,966burlingtonassociates.com70
- #177,967meschiconstructioninc.com70
- #177,968chokkanteki.com70
5,087 sites score 70. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Burlington, VT
- #1flavorplate.com95
- #2gbarchitecture.com93
- #3protechcontractingvt.com92
- #27burlingtonassociates.com70
The middle site in Burlington, VT scores 78.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 25
Worth the mostAdd structured data+7
- Middle site
- 98
- Behind by
- 3
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read124432 fewer than typical
Links a page61352% below typical
Words a page6643941.7× typical
Rules failing somewhere1414About typical
Half its pages answer in427 ms210 ms103% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each47,004 places up each
Add structured dataUnderstand11 of 121 in 3
Add a tap-to-call linkAct11 of 121 in 3
Worth 4 points each24,888 places up each
Use one main headingUnderstand8 of 121 in 4
Fix description lengthsUnderstand11 of 121 in 11
Worth 3 points18,385 places up
Fix title lengthsUnderstand8 of 121 in 6
Worth 2 points each12,343 places up each
Set a share imageUnderstand11 of 122 in 7
Describe imagesUnderstand4 of 122 in 7
Show 7 more fixes
Worth 1 point each6,547 places up each
Link to orphaned pagesAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 123 in 7
Set each page's canonical addressAccess2 of 122 in 5
Fix pages that fail to loadAccess1 of 123 in 4
Replace unsupported sales claimsTrust2 of 122 in 3
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Link straight to the final addressAccess1 of 121 in 2
How AI reads this site
It reads as two things at once, nonprofits and charities and real estate, and neither wins. 5 changes would make it plainer.
It reads as
Nonprofits and charitiesLevel with real estate. It says it is in Burlington.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Real estate
- Law firms
What an assistant reads first
Home pageWhat it says
TitleBurlington Associates – In Community Development, LLC
DescriptionNone in the HTML
First headingNone in the HTML
OpeningBurlington Associates in Community Development is saddened to report the loss of our friend and colleague, Kirby White, who died at his home in Cambridge, New York on June 7, 2026. He was a teacher, writer, wilderness paddler, and thoughtful advocate for community land trusts.…
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On burlingtonassociates.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On burlingtonassociates.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On burlingtonassociates.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On burlingtonassociates.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Real estate as well as Nonprofits and charities. Mixed on one page, neither reads plainly.
Agent instructions
On burlingtonassociates.com, find where the site mixes Nonprofits and charities with Real estate, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.