LeaderboardEvery site, rankedFree toolsChecks, no sign-upAgentsYour agent fixes itDocsThe API and MCP

buzzsumo.com, read 3 days ago. Back to the report

74 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7474 nownow801top 50%84287389491594695797898998109811981299139914991510016full marks

Now #157,634 of 263,590Step 1 top 50%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 80, and #105,910, 51,724 places up, and into the top 50%

    Add a tap-to-call phone link.

    100 pages, 94 of them under /blog/

    See the pages
    • /
    • /blog/10-awesome-ways-make-incredibly-shareable-content
    • /blog/10-ways-boost-b2b-content-shares
    • /blog/15-experts-outreach
    • /blog/18-content-marketers-tell-us-plan-content
    • /blog/20-examples-truly-engaging-interactive-content
    • /blog/20-experts-promote-content-hitting-publish
    • /blog/40-fears-that-keep-search-marketers-awake-night
    • /blog/400000-articles-what-we-learned-about-content-engagement
    • /blog/5-essential-searches-find-content-formats-work
    • and 90 more in the copied plan
  2. 2

    Show when guides were updated

    +4 points, to 84

    Show when the guide was last updated, and set dateModified in its schema.

    91 pages under /blog/

    See the pages
    • /blog/10-awesome-ways-make-incredibly-shareable-content
    • /blog/10-ways-boost-b2b-content-shares
    • /blog/15-experts-outreach
    • /blog/18-content-marketers-tell-us-plan-content
    • /blog/20-examples-truly-engaging-interactive-content
    • /blog/20-experts-promote-content-hitting-publish
    • /blog/40-fears-that-keep-search-marketers-awake-night
    • /blog/400000-articles-what-we-learned-about-content-engagement
    • /blog/5-essential-searches-find-content-formats-work
    • /blog/5-publishers-driving-social-lift-with-experimental-storytelling-formats
    • and 81 more in the copied plan
  3. 3

    Add structured data

    +3 points, to 87

    Add valid JSON-LD that says what the page is.

    91 pages, 86 of them under /blog/

    See the pages
    • /
    • /blog/10-awesome-ways-make-incredibly-shareable-content
    • /blog/10-ways-boost-b2b-content-shares
    • /blog/15-experts-outreach
    • /blog/18-content-marketers-tell-us-plan-content
    • /blog/20-examples-truly-engaging-interactive-content
    • /blog/20-experts-promote-content-hitting-publish
    • /blog/40-fears-that-keep-search-marketers-awake-night
    • /blog/400000-articles-what-we-learned-about-content-engagement
    • /blog/5-essential-searches-find-content-formats-work
    • and 81 more in the copied plan
  4. 4

    Answer the first question right under it

    +2 points, to 89

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    75 pages, 74 of them under /blog/

    See the pages
    • /blog/10-awesome-ways-make-incredibly-shareable-content
    • /blog/10-ways-boost-b2b-content-shares
    • /blog/15-experts-outreach
    • /blog/18-content-marketers-tell-us-plan-content
    • /blog/20-experts-promote-content-hitting-publish
    • /blog/40-fears-that-keep-search-marketers-awake-night
    • /blog/400000-articles-what-we-learned-about-content-engagement
    • /blog/5-essential-searches-find-content-formats-work
    • /blog/5-publishers-driving-social-lift-with-experimental-storytelling-formats
    • /blog/5-simple-ways-improve-facebook-video
    • and 65 more in the copied plan
  5. 5

    Match structured data to the page

    +2 points, to 91

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    87 pages, 86 of them under /blog/

    See the pages
    • /
    • /blog/10-awesome-ways-make-incredibly-shareable-content
    • /blog/10-ways-boost-b2b-content-shares
    • /blog/15-experts-outreach
    • /blog/18-content-marketers-tell-us-plan-content
    • /blog/20-examples-truly-engaging-interactive-content
    • /blog/20-experts-promote-content-hitting-publish
    • /blog/40-fears-that-keep-search-marketers-awake-night
    • /blog/400000-articles-what-we-learned-about-content-engagement
    • /blog/5-essential-searches-find-content-formats-work
    • and 77 more in the copied plan
  6. 6

    Name the publisher

    +3 points, to 94

    Name the author or publisher in the Article schema.

    86 pages under /blog/

    See the pages
    • /blog/10-awesome-ways-make-incredibly-shareable-content
    • /blog/10-ways-boost-b2b-content-shares
    • /blog/15-experts-outreach
    • /blog/18-content-marketers-tell-us-plan-content
    • /blog/20-examples-truly-engaging-interactive-content
    • /blog/20-experts-promote-content-hitting-publish
    • /blog/40-fears-that-keep-search-marketers-awake-night
    • /blog/400000-articles-what-we-learned-about-content-engagement
    • /blog/5-essential-searches-find-content-formats-work
    • /blog/5-publishers-driving-social-lift-with-experimental-storytelling-formats
    • and 76 more in the copied plan
  7. 7

    Put figures in tables

    +1 point, to 95

    Where the guide compares options or gives figures, put them in a table.

    89 pages, 88 of them under /blog/

    See the pages
    • /blog/10-awesome-ways-make-incredibly-shareable-content
    • /blog/10-ways-boost-b2b-content-shares
    • /blog/15-experts-outreach
    • /blog/18-content-marketers-tell-us-plan-content
    • /blog/20-examples-truly-engaging-interactive-content
    • /blog/20-experts-promote-content-hitting-publish
    • /blog/40-fears-that-keep-search-marketers-awake-night
    • /blog/5-essential-searches-find-content-formats-work
    • /blog/5-publishers-driving-social-lift-with-experimental-storytelling-formats
    • /blog/5-step-process-creating-epic-blog-posts
    • and 79 more in the copied plan
  8. 8

    Describe images

    +2 points, to 97

    Describe every content image in its alt text.

    90 pages, 85 of them under /blog/

    See the pages
    • /
    • /blog/10-awesome-ways-make-incredibly-shareable-content
    • /blog/10-ways-boost-b2b-content-shares
    • /blog/15-experts-outreach
    • /blog/18-content-marketers-tell-us-plan-content
    • /blog/20-examples-truly-engaging-interactive-content
    • /blog/20-experts-promote-content-hitting-publish
    • /blog/40-fears-that-keep-search-marketers-awake-night
    • /blog/400000-articles-what-we-learned-about-content-engagement
    • /blog/5-essential-searches-find-content-formats-work
    • and 80 more in the copied plan
  9. 9

    Phrase headings as questions

    +1 point, to 98

    Phrase at least one heading as the question a person would ask.

    49 pages, 48 of them under /blog/

    See the pages
    • /blog/10-awesome-ways-make-incredibly-shareable-content
    • /blog/10-ways-boost-b2b-content-shares
    • /blog/18-content-marketers-tell-us-plan-content
    • /blog/40-fears-that-keep-search-marketers-awake-night
    • /blog/5-essential-searches-find-content-formats-work
    • /blog/5-publishers-driving-social-lift-with-experimental-storytelling-formats
    • /blog/5-simple-ways-improve-facebook-video
    • /blog/5-step-process-creating-epic-blog-posts
    • /blog/6-experts-reveal-how-to-become-a-content-ideation-superstar
    • /blog/6-ways-improve-content-researching-customer-questions
    • and 39 more in the copied plan
  10. 10

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    94 pages under /blog/

    See the pages
    • /blog/10-awesome-ways-make-incredibly-shareable-content
    • /blog/10-ways-boost-b2b-content-shares
    • /blog/15-experts-outreach
    • /blog/18-content-marketers-tell-us-plan-content
    • /blog/20-examples-truly-engaging-interactive-content
    • /blog/20-experts-promote-content-hitting-publish
    • /blog/40-fears-that-keep-search-marketers-awake-night
    • /blog/400000-articles-what-we-learned-about-content-engagement
    • /blog/5-essential-searches-find-content-formats-work
    • /blog/5-publishers-driving-social-lift-with-experimental-storytelling-formats
    • and 84 more in the copied plan
  11. 11

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  12. 12

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  13. 13

    Link straight to the final address

    +1 point, to 99

    Point links and the sitemap at the final address, not at one that redirects.

    29 pages, 24 of them under /blog/

    See the pages
    • /blog/10-awesome-ways-make-incredibly-shareable-content
    • /blog/20-examples-truly-engaging-interactive-content
    • /blog/400000-articles-what-we-learned-about-content-engagement
    • /blog/6-ways-improve-content-researching-customer-questions
    • /blog/6-ways-to-create-new-halloween-content
    • /blog/b2b-content-marketing-examples
    • /blog/blog-post-ideas
    • /blog/content-curation
    • /blog/content-marketing-funnel
    • /blog/e-a-t-google
    • and 19 more in the copied plan
  14. 14

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    10 pages under /blog/

    See the pages
    • /blog/20-examples-truly-engaging-interactive-content
    • /blog/400000-articles-what-we-learned-about-content-engagement
    • /blog/50-of-content-gets-8-shares-or-less-why-content-fails-and-how-to-fix-it
    • /blog/6-ways-improve-content-researching-customer-questions
    • /blog/blog-post-ideas
    • /blog/content-curation
    • /blog/content-marketing-for-ecommerce-content-types-share-analysis
    • /blog/how-to-do-pr-the-beginners-guide
    • /blog/newsletter-ideas
    • /blog/tap-into-trending-content-before-your-competitors
  15. 15

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    8 pages under /blog/

    See the pages
    • /blog/20-experts-promote-content-hitting-publish
    • /blog/400000-articles-what-we-learned-about-content-engagement
    • /blog/content-experts-survive-social-shares-dive
    • /blog/most-shared-headlines-study
    • /blog/pitch-journalist-tips-techcrunch-ny-times
    • /blog/predict-the-future-4-ways-to-become-a-content-marketing-precog
    • /blog/the-perfect-how-to-post-what-we-learnt-from-1-6m-articles
    • /blog/why-picture-list-posts-are-the-perfect-content-formula
  16. 16

    Add real images to content

    +1 point, to 100, and full marks

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    5 pages under /blog/

    See the pages
    • /blog/5-step-process-creating-epic-blog-posts
    • /blog/6-experts-reveal-how-to-become-a-content-ideation-superstar
    • /blog/content-curation-10-top-tips
    • /blog/content-trends-2018
    • /blog/long-form-content-improves-content-marketing-conclusion-7-recent-studies
8 more, to tidy up after 100
  1. 17

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    3 pages

    See the pages
    • /find-influencers
    • /use-cases/competitor-intelligence
    • /use-cases/influencer-marketing
  2. 18

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    3 pages under /blog/

    See the pages
    • /blog/400000-articles-what-we-learned-about-content-engagement
    • /blog/content-gains-shares-links-medium-buzzsumo-research
    • /blog/how-to-massively-boost-your-blog-traffic-with-these-5-awesome-image-stats
  3. 19

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /blog/missed-content-seo-london-2017
  4. 20

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    4 pages

    See the pages
    • /
    • /find-influencers
    • /use-cases/competitor-intelligence
    • /use-cases/influencer-marketing
  5. 21

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /case-studies/getapp/view
  6. 22

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    1 page

    See the pages
    • /en/articles/1633272-how-to-analyze-your-competitors
  7. 23

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    1 page

    See the pages
    • /blog/content-trends-2018
  8. 24

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    The home page

What else the read found

Half its pages take over 3,516 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /blog/generating-insights-discovery-phase-seo-content-marketing-campaigns5.7 s
  • /blog/went-viral-lessons-promoting-content-influencers-ads-pr5.4 s
  • /5.3 s
  • /blog/research-create-evergreen-content5.1 s
  • /blog/content-curation5.0 s

Fastest: /en/articles/1633272-how-to-analyze-your-competitors, 547 ms. Heaviest: /blog/blog-post-ideas, 477 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
pages with strong signs
4
hidden characters
4
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.2
  • /blog/18-content-marketers-tell-us-plan-content hidden characters a reader cannot see
  • /blog/future-lot-content hidden characters a reader cannot see
  • /blog/topic-clusters-pillar-content-new-strategy-dominate-search hidden characters a reader cannot see
  • /en/articles/1633272-how-to-analyze-your-competitors hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Add structured data, Add a tap-to-call link and Match structured data to the page1 page
  • /find-influencers fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /blog/ 94 fail a rule. Worst: /blog/400000-articles-what-we-learned-about-content-engagement, 12 rules94 pages
  • /use-cases/ 2 fail a rule. Worst: /use-cases/competitor-intelligence, 6 rules2 pages
  • /case-studies/ 1 fail a rule. Worst: /case-studies/getapp/view, 4 rules1 page
  • /en/ 1 fail a rule. Worst: /en/articles/1633272-how-to-analyze-your-competitors, 7 rules1 page

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

Rather go through these with one of our experts? Book a strategy session

Fix buzzsumo.com with your agent

Your agent makes the fixes. mttr checks each one. Free.

In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck buzzsumo.com with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
It needs a free key
Another agent
Read it againChanged something? A site is read at most once every ten minutes.