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cabinet.com, read 3 days ago. Back to the report

71 to 100 in 19 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7171 nownow771top 50%80283386488590692793895996109611971299139914991599169917991810019full marks

Now #173,771 of 263,586Step 1 top 50%Step 19 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 77, and #130,968, 42,803 places up, and into the top 50%

    Add a tap-to-call phone link.

    96 pages

    See the pages
    • /
    • /advertise
    • /bedford-journal
    • /contact-us
    • /hollis-brookline-journal
    • /merrimack-journal
    • /news
    • /news/bedford-news
    • /news/bedford-news/2026/07/10/derry-man-injured-in-bedford-toll-crash
    • /news/bedford-news/2026/07/13/former-bedford-teacher-releases-first-book-man-on-the-moon
    • and 86 more in the copied plan
  2. 2

    Answer the first question right under it

    +3 points, to 80

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    92 pages

    See the pages
    • /advertise
    • /bedford-journal
    • /contact-us
    • /hollis-brookline-journal
    • /merrimack-journal
    • /news
    • /news/bedford-news
    • /news/bedford-news/2026/07/10/derry-man-injured-in-bedford-toll-crash
    • /news/bedford-news/2026/07/13/former-bedford-teacher-releases-first-book-man-on-the-moon
    • /news/bedford-news/2026/08/12/bedford-academy-recognized-by-state-senate
    • and 82 more in the copied plan
  3. 3

    Show sources on guides

    +3 points, to 83

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    52 pages

    See the pages
    • /bedford-journal
    • /contact-us
    • /hollis-brookline-journal
    • /merrimack-journal
    • /news
    • /news/bedford-news
    • /news/bedford-news/page/100
    • /news/bedford-news/page/2
    • /news/bedford-news/page/3
    • /news/cabinet-news
    • and 42 more in the copied plan
  4. 4

    Use one main heading

    +3 points, to 86

    Give the page exactly one h1 that says what it is about.

    96 pages

    See the pages
    • /
    • /advertise
    • /bedford-journal
    • /contact-us
    • /hollis-brookline-journal
    • /merrimack-journal
    • /news
    • /news/bedford-news
    • /news/bedford-news/2026/07/10/derry-man-injured-in-bedford-toll-crash
    • /news/bedford-news/2026/07/13/former-bedford-teacher-releases-first-book-man-on-the-moon
    • and 86 more in the copied plan
  5. 5

    Phrase headings as questions

    +2 points, to 88

    Phrase at least one heading as the question a person would ask.

    91 pages

    See the pages
    • /advertise
    • /bedford-journal
    • /contact-us
    • /hollis-brookline-journal
    • /merrimack-journal
    • /news
    • /news/bedford-news
    • /news/bedford-news/2026/07/10/derry-man-injured-in-bedford-toll-crash
    • /news/bedford-news/2026/07/13/former-bedford-teacher-releases-first-book-man-on-the-moon
    • /news/bedford-news/2026/08/12/bedford-academy-recognized-by-state-senate
    • and 81 more in the copied plan
  6. 6

    Set each page's canonical address

    +2 points, to 90

    Add a canonical link that points to the page itself.

    47 pages

    See the pages
    • /
    • /news
    • /news/bedford-news
    • /news/bedford-news/page/100
    • /news/bedford-news/page/2
    • /news/bedford-news/page/3
    • /news/cabinet-news
    • /news/cabinet-news/page/100
    • /news/cabinet-news/page/2
    • /news/cabinet-news/page/3
    • and 37 more in the copied plan
  7. 7

    Add depth to thin pages

    +2 points, to 92

    Add true, specific detail until the page covers its subject.

    65 pages

    See the pages
    • /advertise
    • /contact-us
    • /news
    • /news/bedford-news
    • /news/bedford-news/2026/07/10/derry-man-injured-in-bedford-toll-crash
    • /news/bedford-news/2026/07/13/former-bedford-teacher-releases-first-book-man-on-the-moon
    • /news/bedford-news/2026/08/12/bedford-academy-recognized-by-state-senate
    • /news/bedford-news/2026/09/13/body-found-in-bedford-stretch-of-merrimack-river
    • /news/bedford-news/2026/10/15/merrimack-rotary-to-host-nubingo-on-nov-14
    • /news/bedford-news/page/100
    • and 55 more in the copied plan
  8. 8

    Put figures in tables

    +1 point, to 93

    Where the guide compares options or gives figures, put them in a table.

    91 pages

    See the pages
    • /advertise
    • /bedford-journal
    • /contact-us
    • /hollis-brookline-journal
    • /merrimack-journal
    • /news
    • /news/bedford-news
    • /news/bedford-news/2026/07/10/derry-man-injured-in-bedford-toll-crash
    • /news/bedford-news/2026/07/13/former-bedford-teacher-releases-first-book-man-on-the-moon
    • /news/bedford-news/2026/08/12/bedford-academy-recognized-by-state-senate
    • and 81 more in the copied plan
  9. 9

    Describe images

    +2 points, to 95

    Describe every content image in its alt text.

    83 pages, 43 of them under /news/

    See the pages
    • /
    • /bedford-journal
    • /hollis-brookline-journal
    • /merrimack-journal
    • /news
    • /news/bedford-news
    • /news/bedford-news/2026/07/10/derry-man-injured-in-bedford-toll-crash
    • /news/bedford-news/2026/07/13/former-bedford-teacher-releases-first-book-man-on-the-moon
    • /news/bedford-news/2026/08/12/bedford-academy-recognized-by-state-senate
    • /news/bedford-news/2026/08/17/bedford-police-earn-national-accreditation
    • and 73 more in the copied plan
  10. 10

    Fix description lengths

    +1 point, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    58 pages

    See the pages
    • /
    • /advertise
    • /bedford-journal
    • /contact-us
    • /hollis-brookline-journal
    • /merrimack-journal
    • /news
    • /news/bedford-news
    • /news/bedford-news/page/100
    • /news/bedford-news/page/2
    • and 48 more in the copied plan
  11. 11

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    49 pages

    See the pages
    • /advertise
    • /contact-us
    • /news
    • /news/bedford-news
    • /news/bedford-news/page/100
    • /news/bedford-news/page/2
    • /news/bedford-news/page/3
    • /news/cabinet-news
    • /news/cabinet-news/2026/10/13/the-merrimack-supports-new-hampshires-largest-breast-cancer-fundraiser
    • /news/cabinet-news/page/100
    • and 39 more in the copied plan
  12. 12

    Add breadcrumb data

    +1 point, to 97

    Add BreadcrumbList schema so the page has a place in the site.

    92 pages

    See the pages
    • /advertise
    • /bedford-journal
    • /contact-us
    • /hollis-brookline-journal
    • /merrimack-journal
    • /news
    • /news/bedford-news
    • /news/bedford-news/2026/07/10/derry-man-injured-in-bedford-toll-crash
    • /news/bedford-news/2026/07/13/former-bedford-teacher-releases-first-book-man-on-the-moon
    • /news/bedford-news/2026/08/12/bedford-academy-recognized-by-state-senate
    • and 82 more in the copied plan
  13. 13

    Link straight to the final address

    +2 points, to 99

    Point links and the sitemap at the final address, not at one that redirects.

    95 pages

    See the pages
    • /advertise
    • /bedford-journal
    • /contact-us
    • /hollis-brookline-journal
    • /merrimack-journal
    • /news
    • /news/bedford-news
    • /news/bedford-news/2026/07/10/derry-man-injured-in-bedford-toll-crash
    • /news/bedford-news/2026/07/13/former-bedford-teacher-releases-first-book-man-on-the-moon
    • /news/bedford-news/2026/08/12/bedford-academy-recognized-by-state-senate
    • and 85 more in the copied plan
  14. 14

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  15. 15

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  16. 16

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  17. 17

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  18. 18

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    13 pages

    See the pages
    • /advertise
    • /contact-us
    • /news/bedford-news/page/100
    • /opinion/bedford-letters
    • /opinion/cabinet-letters
    • /opinion/hb-letters
    • /opinion/merrimack-letters
    • /special-sections
    • /sports/bedford-sports/page/3
    • /sports/page/100
    • and 3 more in the copied plan
  19. 19

    Add lists or tables

    +1 point, to 100, and full marks

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    9 pages

    See the pages
    • /advertise
    • /bedford-journal
    • /contact-us
    • /hollis-brookline-journal
    • /merrimack-journal
    • /special-sections
    • /statement-of-values
    • /submit-news
    • /the-cabinet
4 more, to tidy up after 100
  1. 20

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    4 pages, 3 of them under /sports/

    See the pages
    • /newslink
    • /sports/bedford-sports/page/100
    • /sports/cabinet-sports/page/100
    • /sports/hb-sports/page/100
  2. 21

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    2 pages

    See the pages
    • /special-sections
    • /submit-news
  3. 22

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  4. 23

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /news/cabinet-news/2026/10/21/goodlander-and-tang-williams-share-views-on-range-of-topics

What else the read found

Half its pages start answering within 14 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /submit-news1.8 s
  • /news/merrimack-news/2026/09/21/cirque-italia-coming-to-merrimack127 ms
  • /news/merrimack-news/page/100113 ms
  • /sports/hb-sports/page/3109 ms
  • /news/page/2104 ms

Fastest: /news/hb-news/2026/09/15/hollis-old-home-days-celebrates-30-years-of-community-heritage, 4 ms. Heaviest: /submit-news, 22 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • Amazon CloudFrontHosting
  • PHPServer
  • ApacheServer
  • Google Tag ManagerAnalytics
  • jQueryLibrary
  • Google FontsFonts
page with strong signs
1
hidden characters
0
chat, markdown or placeholders left in
1
dashes per 1,000 words
3.4
  • /submit-news placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Set each page's canonical address, Use one main heading and Add a tap-to-call link1 page
  • /newslink passes every rule1 page
  • /submit-news fails 14: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /contact-us fails 13: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /news fails 13: Answer the first question right under it, Show sources on guides and Set each page's canonical address1 page
  • /obituaries fails 13: Answer the first question right under it, Show sources on guides and Set each page's canonical address1 page
  • /opinion fails 13: Answer the first question right under it, Show sources on guides and Set each page's canonical address1 page
  • /special-sections fails 13: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /sports fails 13: Answer the first question right under it, Show sources on guides and Set each page's canonical address1 page
  • /advertise fails 12: Answer the first question right under it, Add depth to thin pages and Use one main heading1 page
  • /the-cabinet fails 12: Answer the first question right under it, Show sources on guides and Use one main heading1 page
  • /bedford-journal fails 11: Answer the first question right under it, Show sources on guides and Use one main heading1 page

And 8 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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