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catalanoconstruction.com, read 2 days ago. Back to the report

82 to 100 in 19 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8282 nownow851top 25%87288390491593694795896997109711981299139914991599169917991810019full marks

Now #90,115 of 263,580Step 1 top 25%Step 19 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix description lengths

    +3 points, to 85, and #62,462, 27,653 places up, and into the top 25%

    Write a meta description of 70 to 165 characters that summarizes the page.

    57 pages

    See the pages
    • /
    • /active-projects
    • /athletic-facilities
    • /careers
    • /completed
    • /concreteflatwork
    • /contact
    • /credentials
    • /demolition
    • /employment/apm
    • and 47 more in the copied plan
  2. 2

    Use one main heading

    +2 points, to 87

    Give the page exactly one h1 that says what it is about.

    30 pages, 26 of them under /news/

    See the pages
    • /
    • /home
    • /news
    • /news/Westport-breaks-ground
    • /news/bernard-j-catalano-1951-2013
    • /news/catalano-constructions-commitment-to-its-values-has-earned-it-loyal-clients-in-rhode-island
    • /news/catalano-named-as-top-general-contractor-by-providence-business-news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news-1
    • /news/catalano-once-again-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • and 20 more in the copied plan
  3. 3

    Answer the first question right under it

    +1 point, to 88

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    16 pages under /news/

    See the pages
    • /news/Westport-breaks-ground
    • /news/bernard-j-catalano-1951-2013
    • /news/catalano-constructions-commitment-to-its-values-has-earned-it-loyal-clients-in-rhode-island
    • /news/catalano-named-as-top-general-contractor-by-providence-business-news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news-1
    • /news/catalano-once-again-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • /news/library-building-reveals-history
    • /news/nomads-no-longer-mount-tennis-comes-home
    • /news/reader-profile-jason-catalano
    • and 6 more in the copied plan
  4. 4

    Put the text in the HTML

    +2 points, to 90

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    13 pages under /news/

    See the pages
    • /news/Westport-breaks-ground
    • /news/catalano-constructions-commitment-to-its-values-has-earned-it-loyal-clients-in-rhode-island
    • /news/catalano-named-as-top-general-contractor-by-providence-business-news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news-1
    • /news/catalano-once-again-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • /news/library-building-reveals-history
    • /news/nomads-no-longer-mount-tennis-comes-home
    • /news/reader-profile-jason-catalano
    • /news/shawmut-awards-catalano-site-work-contract-for-the-new-edward-r-martin-middle-school-in-east-providence-ri
    • and 3 more in the copied plan
  5. 5

    Phrase headings as questions

    +1 point, to 91

    Phrase at least one heading as the question a person would ask.

    16 pages under /news/

    See the pages
    • /news/Westport-breaks-ground
    • /news/bernard-j-catalano-1951-2013
    • /news/catalano-constructions-commitment-to-its-values-has-earned-it-loyal-clients-in-rhode-island
    • /news/catalano-named-as-top-general-contractor-by-providence-business-news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news-1
    • /news/catalano-once-again-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • /news/library-building-reveals-history
    • /news/nomads-no-longer-mount-tennis-comes-home
    • /news/reader-profile-jason-catalano
    • and 6 more in the copied plan
  6. 6

    Link straight to the final address

    +2 points, to 93

    Point links and the sitemap at the final address, not at one that redirects.

    58 pages

    See the pages
    • /active-projects
    • /athletic-facilities
    • /careers
    • /completed
    • /concreteflatwork
    • /contact
    • /credentials
    • /demolition
    • /employment/apm
    • /employment/construction-support
    • and 48 more in the copied plan
  7. 7

    Bring deep pages closer to home

    +1 point, to 94

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    20 pages under /news/

    See the pages
    • /news/bernard-j-catalano-1951-2013
    • /news/catalano-constructions-commitment-to-its-values-has-earned-it-loyal-clients-in-rhode-island
    • /news/library-building-reveals-history
    • /news/nomads-no-longer-mount-tennis-comes-home
    • /news/reader-profile-jason-catalano
    • /news/rhode-island-contractor-triples-volume-in-three-years
    • /news/tag/Athletics
    • /news/tag/Commercial
    • /news/tag/Educational
    • /news/tag/FEATURE
    • and 10 more in the copied plan
  8. 8

    Add depth to thin pages

    +1 point, to 95

    Add true, specific detail until the page covers its subject.

    15 pages, 14 of them under /news/

    See the pages
    • /
    • /news/Westport-breaks-ground
    • /news/bernard-j-catalano-1951-2013
    • /news/catalano-constructions-commitment-to-its-values-has-earned-it-loyal-clients-in-rhode-island
    • /news/catalano-named-as-top-general-contractor-by-providence-business-news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news-1
    • /news/catalano-once-again-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • /news/library-building-reveals-history
    • /news/nomads-no-longer-mount-tennis-comes-home
    • and 5 more in the copied plan
  9. 9

    Add lists or tables

    +1 point, to 96

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    16 pages under /news/

    See the pages
    • /news/Westport-breaks-ground
    • /news/bernard-j-catalano-1951-2013
    • /news/catalano-constructions-commitment-to-its-values-has-earned-it-loyal-clients-in-rhode-island
    • /news/catalano-named-as-top-general-contractor-by-providence-business-news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news-1
    • /news/catalano-once-again-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • /news/library-building-reveals-history
    • /news/nomads-no-longer-mount-tennis-comes-home
    • /news/reader-profile-jason-catalano
    • and 6 more in the copied plan
  10. 10

    Put figures in tables

    +1 point, to 97

    Where the guide compares options or gives figures, put them in a table.

    16 pages under /news/

    See the pages
    • /news/Westport-breaks-ground
    • /news/bernard-j-catalano-1951-2013
    • /news/catalano-constructions-commitment-to-its-values-has-earned-it-loyal-clients-in-rhode-island
    • /news/catalano-named-as-top-general-contractor-by-providence-business-news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news-1
    • /news/catalano-once-again-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • /news/library-building-reveals-history
    • /news/nomads-no-longer-mount-tennis-comes-home
    • /news/reader-profile-jason-catalano
    • and 6 more in the copied plan
  11. 11

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    16 pages under /news/

    See the pages
    • /news/Westport-breaks-ground
    • /news/bernard-j-catalano-1951-2013
    • /news/catalano-constructions-commitment-to-its-values-has-earned-it-loyal-clients-in-rhode-island
    • /news/catalano-named-as-top-general-contractor-by-providence-business-news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news-1
    • /news/catalano-once-again-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • /news/library-building-reveals-history
    • /news/nomads-no-longer-mount-tennis-comes-home
    • /news/reader-profile-jason-catalano
    • and 6 more in the copied plan
  12. 12

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    24 pages

    See the pages
    • /active-projects
    • /careers
    • /completed
    • /contact
    • /credentials
    • /demolition
    • /excavation
    • /gallery
    • /news
    • /news/catalano-constructions-commitment-to-its-values-has-earned-it-loyal-clients-in-rhode-island
    • and 14 more in the copied plan
  13. 13

    Show sources on guides

    +1 point, to 99

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    3 pages under /news/

    See the pages
    • /news/library-building-reveals-history
    • /news/nomads-no-longer-mount-tennis-comes-home
    • /news/tennis-jewel-on-the-hill
  14. 14

    Describe images

    Under a point

    Describe every content image in its alt text.

    8 pages

    See the pages
    • /gallery
    • /insta
    • /news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • /news/catalano-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news-1
    • /news/catalano-once-again-named-to-top-general-contractor-and-top-private-company-lists-by-providence-business-news
    • /news/shawmut-awards-catalano-site-work-contract-for-the-new-edward-r-martin-middle-school-in-east-providence-ri
    • /social
  15. 15

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    2 pages

    See the pages
    • /employment1
    • /leadership
  16. 16

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /news/rhode-island-contractor-triples-volume-in-three-years
  17. 17

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  18. 18

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  19. 19

    Link to pages from related content

    +1 point, to 100, and full marks

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    3 pages under /news/

    See the pages
    • /news/bernard-j-catalano-1951-2013
    • /news/library-building-reveals-history
    • /news/nomads-no-longer-mount-tennis-comes-home
2 more, to tidy up after 100
  1. 20

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    2 pages

    See the pages
    • /news/wexford-innovation-center-breaks-ground-on-former-highway-land-in-providence
    • /news/woman-earns-national-ranking-as-entrepreneur
  2. 21

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    2 pages

    See the pages
    • /home
    • /search

What else the read found

Half its pages start answering within 152 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /gallery807 ms
  • /news/tag/Commercial417 ms
  • /news/tag/Providence346 ms
  • /news343 ms
  • /news/tennis-jewel-on-the-hill326 ms

Fastest: /, 48 ms. Heaviest: /home, 29 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • SquarespacePlatform
  • Google AnalyticsAnalytics
  • Adobe FontsFonts

From the structured data on its home page, as the site says it: a Local business named Catalano Construction, Inc.. mttr does not check the profiles it names.

page with strong signs
1
hidden characters
1
chat, markdown or placeholders left in
0
dashes per 1,000 words
4.9
  • /credentials hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Add depth to thin pages, Use one main heading and Fix description lengths1 page
  • /employment1 passes every rule1 page
  • /leadership passes every rule1 page
  • /news fails 5: Use one main heading, Fix description lengths and Describe images1 page
  • /gallery fails 4: Fix description lengths, Describe images and Fix title lengths1 page
  • /home fails 4: Set each page's canonical address, Use one main heading and Fix description lengths1 page
  • /safety fails 4: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /social fails 4: Fix description lengths, Describe images and Fix title lengths1 page
  • /active-projects fails 3: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /careers fails 3: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /completed fails 3: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /contact fails 3: Fix description lengths, Fix title lengths and Link straight to the final address1 page

And 22 more parts of the site.

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