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cavecreekranch.com, read 13 hours ago. Back to the report

70 to 100 in 21 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7070 nownow741#153,078772top 50%8138448658869079289499510961196129713981499159916991799189919992010021full marks

Now #180,394 of 263,590Step 1 #153,078Step 2 top 50%Step 21 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +4 points, to 74, and #153,078, 27,316 places up

    Give the page a form or a clear link to request a quote or get in touch.

    47 pages under /wp-content/uploads/

    See the pages
    • /wp-content/uploads/2013/02/untitled.bmp
    • /wp-content/uploads/2015/01/Black-Bird.png
    • /wp-content/uploads/2015/01/Chipmunk.jpg
    • /wp-content/uploads/2015/01/Flooded-hom-1.jpg
    • /wp-content/uploads/2015/01/Owl-Close-up.jpg
    • /wp-content/uploads/2015/01/Red-head-bird-in-snow.jpg
    • /wp-content/uploads/2015/01/flooded-home-2.jpg
    • /wp-content/uploads/2015/03/Bird-with-purple-flower.jpg
    • /wp-content/uploads/2015/03/Hummingbird-1.jpg
    • /wp-content/uploads/2015/03/Hummingbird-2.jpg
    • and 37 more in the copied plan
  2. 2

    Add structured data

    +3 points, to 77, and into the top 50%

    Add valid JSON-LD that says what the page is.

    47 pages under /wp-content/uploads/

    See the pages
    • /wp-content/uploads/2013/02/untitled.bmp
    • /wp-content/uploads/2015/01/Black-Bird.png
    • /wp-content/uploads/2015/01/Chipmunk.jpg
    • /wp-content/uploads/2015/01/Flooded-hom-1.jpg
    • /wp-content/uploads/2015/01/Owl-Close-up.jpg
    • /wp-content/uploads/2015/01/Red-head-bird-in-snow.jpg
    • /wp-content/uploads/2015/01/flooded-home-2.jpg
    • /wp-content/uploads/2015/03/Bird-with-purple-flower.jpg
    • /wp-content/uploads/2015/03/Hummingbird-1.jpg
    • /wp-content/uploads/2015/03/Hummingbird-2.jpg
    • and 37 more in the copied plan
  3. 3

    Set each page's canonical address

    +4 points, to 81

    Add a canonical link that points to the page itself.

    47 pages under /wp-content/uploads/

    See the pages
    • /wp-content/uploads/2013/02/untitled.bmp
    • /wp-content/uploads/2015/01/Black-Bird.png
    • /wp-content/uploads/2015/01/Chipmunk.jpg
    • /wp-content/uploads/2015/01/Flooded-hom-1.jpg
    • /wp-content/uploads/2015/01/Owl-Close-up.jpg
    • /wp-content/uploads/2015/01/Red-head-bird-in-snow.jpg
    • /wp-content/uploads/2015/01/flooded-home-2.jpg
    • /wp-content/uploads/2015/03/Bird-with-purple-flower.jpg
    • /wp-content/uploads/2015/03/Hummingbird-1.jpg
    • /wp-content/uploads/2015/03/Hummingbird-2.jpg
    • and 37 more in the copied plan
  4. 4

    Add a tap-to-call link

    +3 points, to 84

    Add a tap-to-call phone link.

    47 pages under /wp-content/uploads/

    See the pages
    • /wp-content/uploads/2013/02/untitled.bmp
    • /wp-content/uploads/2015/01/Black-Bird.png
    • /wp-content/uploads/2015/01/Chipmunk.jpg
    • /wp-content/uploads/2015/01/Flooded-hom-1.jpg
    • /wp-content/uploads/2015/01/Owl-Close-up.jpg
    • /wp-content/uploads/2015/01/Red-head-bird-in-snow.jpg
    • /wp-content/uploads/2015/01/flooded-home-2.jpg
    • /wp-content/uploads/2015/03/Bird-with-purple-flower.jpg
    • /wp-content/uploads/2015/03/Hummingbird-1.jpg
    • /wp-content/uploads/2015/03/Hummingbird-2.jpg
    • and 37 more in the copied plan
  5. 5

    Show sources on guides

    +2 points, to 86

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    14 pages

    See the pages
    • /56-2
    • /cave-creek-ranch-news-june-29-2014
    • /cave-creek-ranch-news-september-8-2014
    • /december-13-2012-news
    • /february-21-2013
    • /february-3-2013
    • /january-11-2012
    • /january-13-2013
    • /january-23-2013
    • /march-9-2013
    • and 4 more in the copied plan
  6. 6

    Fix description lengths

    +2 points, to 88

    Write a meta description of 70 to 165 characters that summarizes the page.

    80 pages, 47 of them under /wp-content/uploads/

    See the pages
    • /56-2
    • /about/about-cave-creek-canyon
    • /about/exploring-se-arizona
    • /about/southeastern-arizona
    • /butterflies
    • /category/uncategorized
    • /cave-creek-ranch-news-august-11-2016
    • /cave-creek-ranch-news-january-18-2015
    • /cave-creek-ranch-news-june-29-2014
    • /cave-creek-ranch-news-march-19-2015
    • and 70 more in the copied plan
  7. 7

    Use one main heading

    +2 points, to 90

    Give the page exactly one h1 that says what it is about.

    50 pages, 47 of them under /wp-content/uploads/

    See the pages
    • /cave-creek-ranch-news-june-29-2014
    • /plein-air-sketching-class-at-the-ranch-in-august
    • /ranch-news
    • /wp-content/uploads/2013/02/untitled.bmp
    • /wp-content/uploads/2015/01/Black-Bird.png
    • /wp-content/uploads/2015/01/Chipmunk.jpg
    • /wp-content/uploads/2015/01/Flooded-hom-1.jpg
    • /wp-content/uploads/2015/01/Owl-Close-up.jpg
    • /wp-content/uploads/2015/01/Red-head-bird-in-snow.jpg
    • /wp-content/uploads/2015/01/flooded-home-2.jpg
    • and 40 more in the copied plan
  8. 8

    Fix title lengths

    +2 points, to 92

    Write a title of 15 to 65 characters that leads with what the page covers.

    55 pages, 47 of them under /wp-content/uploads/

    See the pages
    • /about-the-chiricahua-mountains
    • /about/about-cave-creek-canyon
    • /area-info
    • /lodging
    • /plein-air-sketching-class-at-the-ranch-in-august
    • /ranch-news
    • /research
    • /weddings-retreats
    • /wp-content/uploads/2013/02/untitled.bmp
    • /wp-content/uploads/2015/01/Black-Bird.png
    • and 45 more in the copied plan
  9. 9

    Link straight to the final address

    +2 points, to 94

    Point links and the sitemap at the final address, not at one that redirects.

    87 pages, 46 of them under /wp-content/uploads/

    See the pages
    • /56-2
    • /about
    • /about-the-chiricahua-mountains
    • /about/about-cave-creek-canyon
    • /about/exploring-se-arizona
    • /about/southeastern-arizona
    • /area-info
    • /birds
    • /butterflies
    • /category/uncategorized
    • and 77 more in the copied plan
  10. 10

    Answer the first question right under it

    +1 point, to 95

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    13 pages

    See the pages
    • /56-2
    • /cave-creek-ranch-news-june-29-2014
    • /december-13-2012-news
    • /february-21-2013
    • /february-3-2013
    • /january-11-2012
    • /january-13-2013
    • /january-23-2013
    • /march-9-2013
    • /november-news
    • and 3 more in the copied plan
  11. 11

    Phrase headings as questions

    +1 point, to 96

    Phrase at least one heading as the question a person would ask.

    13 pages

    See the pages
    • /56-2
    • /cave-creek-ranch-news-june-29-2014
    • /december-13-2012-news
    • /february-21-2013
    • /february-3-2013
    • /january-11-2012
    • /january-13-2013
    • /january-23-2013
    • /march-9-2013
    • /november-news
    • and 3 more in the copied plan
  12. 12

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    19 pages

    See the pages
    • /56-2
    • /cave-creek-ranch-news-august-11-2016
    • /cave-creek-ranch-news-january-18-2015
    • /cave-creek-ranch-news-june-29-2014
    • /cave-creek-ranch-news-march-19-2015
    • /cave-creek-ranch-news-may-9-2016
    • /cave-creek-ranch-news-september-8-2014
    • /december-13-2012-news
    • /february-21-2013
    • /february-3-2013
    • and 9 more in the copied plan
  13. 13

    Add depth to thin pages

    +1 point, to 97

    Add true, specific detail until the page covers its subject.

    11 pages

    See the pages
    • /
    • /56-2
    • /december-13-2012-news
    • /february-21-2013
    • /february-3-2013
    • /january-11-2012
    • /january-13-2013
    • /january-23-2013
    • /march-9-2013
    • /plein-air-sketching-class-at-the-ranch-in-august
    • and 1 more in the copied plan
  14. 14

    Set a share image

    +1 point, to 98

    Set og:image so links to the page carry a picture.

    67 pages, 47 of them under /wp-content/uploads/

    See the pages
    • /
    • /56-2
    • /category/uncategorized
    • /cave-creek-ranch-news-june-29-2014
    • /contact-us
    • /december-13-2012-news
    • /directions
    • /guest-comments
    • /january-11-2012
    • /january-13-2013
    • and 57 more in the copied plan
  15. 15

    Replace unsupported sales claims

    +1 point, to 99

    Replace the sales claim with a fact that can be checked.

    11 pages, 10 of them under /wp-content/uploads/

    See the pages
    • /cave-creek-ranch-news-march-19-2015
    • /wp-content/uploads/2013/02/untitled.bmp
    • /wp-content/uploads/2015/03/Hummingbird-2.jpg
    • /wp-content/uploads/2015/03/Hummingbird-3.jpg
    • /wp-content/uploads/2015/10/Blue-Birds.jpg
    • /wp-content/uploads/2016/08/Owls.jpg
    • /wp-content/uploads/2016/08/baors.png
    • /wp-content/uploads/2016/10/Green-Blue-Bird.jpg
    • /wp-content/uploads/2016/10/Green-and-Black-Bird.png
    • /wp-content/uploads/2016/10/Grey-Bird.jpg
    • and 1 more in the copied plan
  16. 16

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  17. 17

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  18. 18

    Compress pages

    Under a point

    Turn on gzip or Brotli for HTML on the server or CDN.

    Once, for the whole site

  19. 19

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    13 pages

    See the pages
    • /56-2
    • /cave-creek-ranch-news-june-29-2014
    • /december-13-2012-news
    • /february-21-2013
    • /february-3-2013
    • /january-11-2012
    • /january-13-2013
    • /january-23-2013
    • /march-9-2013
    • /november-news
    • and 3 more in the copied plan
  20. 20

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    9 pages

    See the pages
    • /56-2
    • /cave-creek-ranch-news-june-29-2014
    • /december-13-2012-news
    • /january-11-2012
    • /january-13-2013
    • /january-23-2013
    • /november-news
    • /spring-2014-news
    • /summer-news
  21. 21

    Put the text in the HTML

    +1 point, to 100, and full marks

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    3 pages

    See the pages
    • /
    • /56-2
    • /february-21-2013
1 more, to tidy up after 100
  1. 22

    Describe images

    Under a point

    Describe every content image in its alt text.

    11 pages

    See the pages
    • /cave-creek-ranch-news-august-11-2016
    • /cave-creek-ranch-news-january-18-2015
    • /cave-creek-ranch-news-march-19-2015
    • /cave-creek-ranch-news-may-9-2016
    • /cave-creek-ranch-news-september-8-2014
    • /february-21-2013
    • /february-3-2013
    • /lodging
    • /march-9-2013
    • /news-from-cave-creek-ranch-october-7-2015
    • and 1 more in the copied plan

What else the read found

Half its pages start answering within 7 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /1.0 s
  • /february-3-2013965 ms
  • /cave-creek-ranch-news-september-8-2014937 ms
  • /sitemap900 ms
  • /cave-creek-ranch-news-january-18-2015890 ms

Fastest: /wp-content/uploads/2016/10/Green-and-Black-Bird.png, 4 ms. Heaviest: /wp-content/uploads/2013/02/untitled.bmp, 800 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • ApacheServer
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • HotjarAnalytics
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts
pages with strong signs
27
hidden characters
63
chat, markdown or placeholders left in
2
dashes per 1,000 words
1.2
  • /wp-content/uploads/2016/08/baors.png hidden characters a reader cannot see
  • /wp-content/uploads/2016/10/Yellow-Flower.jpg hidden characters a reader cannot see
  • /wp-content/uploads/2013/02/untitled.bmp hidden characters a reader cannot see, markdown never turned into formatting
  • /wp-content/uploads/2015/01/Owl-Close-up.jpg hidden characters a reader cannot see
  • /wp-content/uploads/2015/03/Hummingbird-3.jpg hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Put the text in the HTML, Add depth to thin pages and Set a share image1 page
  • /56-2 fails 11: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /cave-creek-ranch-news-june-29-2014 fails 10: Answer the first question right under it, Show sources on guides and Use one main heading1 page
  • /december-13-2012-news fails 10: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /february-21-2013 fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /january-11-2012 fails 10: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /january-13-2013 fails 10: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /january-23-2013 fails 10: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /plein-air-sketching-class-at-the-ranch-in-august fails 10: Answer the first question right under it, Add depth to thin pages and Use one main heading1 page
  • /summer-news fails 10: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /february-3-2013 fails 9: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /march-9-2013 fails 9: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page

And 28 more parts of the site.

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