- Middle site
- 91
- Ahead by
- 1
Worth the mostLink straight to the final address+2
cawp.org
Top 50%of the 263,590 sites mttr has read, at #125,649
It scores 78.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
78 now84 with itTop 25% from 85
#125,649to#70,81954,830 places up13 of its 14 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 137,941 places since Oct 14, from #263,590. 7 points take it into the top quarter.
Beside it on the board
- #125,647aveacontracting.com78
- #125,648alpharettaquicklocksmith.com78
- #125,649cawp.org78
- #125,6503htreeservice.com78
- #125,651osaurus.ai78
8,159 sites score 78. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 78Now#125,649
- 84Add a tap-to-call link#70,819
- 88Use one main headingTop 25%
2 fixes. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 3
Worth the mostUse one main heading+4
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 3
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read144430 fewer than typical
Links a page55134.3× typical
Words a page9793942.5× typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in652 ms210 ms210% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points54,830 places up
Add a tap-to-call linkAct13 of 141 in 3
Worth 4 points37,448 places up
Use one main headingUnderstand10 of 141 in 4
Worth 3 points28,392 places up
Fix description lengthsUnderstand14 of 141 in 11
Worth 2 points each19,739 places up each
Describe imagesUnderstand10 of 142 in 7
Fix title lengthsUnderstand7 of 141 in 6
Link straight to the final addressAccess13 of 141 in 2
Set a share imageUnderstand13 of 142 in 7
Show 4 more fixes
Worth under a point each
Put the text in the HTMLAccess1 of 142 in 3
Publish a sitemapAccessAbout the whole site3 in 4
Add depth to thin pagesUnderstand1 of 143 in 7
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads mostly as manufacturers and suppliers, and a little like law firms. 5 changes would make it plainer.
It reads as
Manufacturers and suppliersIt says it is an organization in Cranberry Twp..
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Manufacturers and suppliers
- Law firms
- Schools and courses
What an assistant reads first
Home pageWhat it says
TitleCAWP - Home | Constructors Association of Western PA
DescriptionCAWP is The Voice of the Heavy/Highway Industry. Our mission is to encourage and assist CAWP members to the end that fair competition may be maintained, condition of labor may be improved, and that proper and friendly relations may be maintained between employers in the industries and their employees and the general public.
First headingThe voice of theheavy/highway industry
OpeningCAWP provides members across 33 counties with expert support in labor relations, workforce development, safety training, advocacy, and professional networking.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Manufacturers and suppliers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On cawp.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Manufacturers and suppliers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “CAWP - Home | Constructors Association of Western PA” and “The voice of theheavy/highway industry”.
Agent instructions
On cawp.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Manufacturers and suppliers.
- Rewrite the description
Its description is 325 characters and is cut off in results.
Agent instructions
On cawp.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Cranberry Twp. in the first words
The site is in Cranberry Twp., and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On cawp.org, name Cranberry Twp. in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Law firms as well as Manufacturers and suppliers. Mixed on one page, neither reads plainly.
Agent instructions
On cawp.org, find where the site mixes Manufacturers and suppliers with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.