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ccrchicago.org, read 18 hours ago. Back to the report

84 to 100 in 18 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8484 nownow871top 25%8929139249259369479489499510951196129713971498159916991710018full marks

Now #78,541 of 263,587Step 1 top 25%Step 18 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix description lengths

    +3 points, to 87, and #46,667, 31,874 places up, and into the top 25%

    Write a meta description of 70 to 165 characters that summarizes the page.

    77 pages

    See the pages
    • /
    • /2024-zip-code-data
    • /about-ccr
    • /about-mediation
    • /about-the-mediation-process
    • /about-the-mediator
    • /auxiliary-board
    • /ccr-core-values
    • /ccr-training-scholarship
    • /conflict-management-workshops-1
    • and 67 more in the copied plan
  2. 2

    Use one main heading

    +2 points, to 89

    Give the page exactly one h1 that says what it is about.

    41 pages

    See the pages
    • /2024-zip-code-data
    • /ccr-training-scholarship
    • /espanol
    • /general-4
    • /master-feed
    • /master-feed/categories/active-listening
    • /master-feed/categories/agreement
    • /master-feed/categories/confidentiality
    • /master-feed/categories/emotions
    • /master-feed/categories/getting-started
    • and 31 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 91

    Point links and the sitemap at the final address, not at one that redirects.

    84 pages

    See the pages
    • /2024-zip-code-data
    • /about-ccr
    • /about-mediation
    • /about-the-mediation-process
    • /about-the-mediator
    • /auxiliary-board
    • /board-of-directors
    • /ccr-core-values
    • /ccr-training-scholarship
    • /conflict-management-workshops-1
    • and 74 more in the copied plan
  4. 4

    Answer the first question right under it

    +1 point, to 92

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    16 pages under /post/

    See the pages
    • /post/confidentiality-a-cornerstone-of-mediation
    • /post/effective-questions
    • /post/emotions-the-common-cold-of-mediation
    • /post/gabe-herrera-staff-profile
    • /post/mediation-and-mindfulness
    • /post/mediation-what-to-expect
    • /post/mediator-highlight-nicky-margolis
    • /post/mediator-profile-jennifer-larrabee
    • /post/mediator-profile-ron-gieseke
    • /post/needs-interests
    • and 6 more in the copied plan
  5. 5

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  6. 6

    Phrase headings as questions

    +1 point, to 93

    Phrase at least one heading as the question a person would ask.

    14 pages under /post/

    See the pages
    • /post/confidentiality-a-cornerstone-of-mediation
    • /post/effective-questions
    • /post/gabe-herrera-staff-profile
    • /post/mediation-and-mindfulness
    • /post/mediation-what-to-expect
    • /post/mediator-highlight-nicky-margolis
    • /post/mediator-profile-jennifer-larrabee
    • /post/mediator-profile-ron-gieseke
    • /post/reflective-practice-group
    • /post/reserving-judgment-tools-for-maintaining-neutrality
    • and 4 more in the copied plan
  7. 7

    Show sources on guides

    +1 point, to 94

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    9 pages under /post/

    See the pages
    • /post/mediation-and-mindfulness
    • /post/mediator-highlight-nicky-margolis
    • /post/mediator-profile-jennifer-larrabee
    • /post/mediator-profile-ron-gieseke
    • /post/needs-interests
    • /post/reflective-practice-group
    • /post/wearing-the-mediator-hat-outside-the-mediation-room
    • /post/what-happens-if-we-don-t-reach-an-agreement
    • /post/whitney-profile
  8. 8

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    16 pages under /post/

    See the pages
    • /post/confidentiality-a-cornerstone-of-mediation
    • /post/effective-questions
    • /post/emotions-the-common-cold-of-mediation
    • /post/gabe-herrera-staff-profile
    • /post/mediation-and-mindfulness
    • /post/mediation-what-to-expect
    • /post/mediator-highlight-nicky-margolis
    • /post/mediator-profile-jennifer-larrabee
    • /post/mediator-profile-ron-gieseke
    • /post/needs-interests
    • and 6 more in the copied plan
  9. 9

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  10. 10

    Add lists or tables

    +1 point, to 95

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    10 pages under /post/

    See the pages
    • /post/confidentiality-a-cornerstone-of-mediation
    • /post/mediation-and-mindfulness
    • /post/mediation-what-to-expect
    • /post/mediator-highlight-nicky-margolis
    • /post/mediator-profile-jennifer-larrabee
    • /post/mediator-profile-ron-gieseke
    • /post/reflective-practice-group
    • /post/so-you-d-like-to-learn-to-mediate
    • /post/wearing-the-mediator-hat-outside-the-mediation-room
    • /post/what-happens-if-we-don-t-reach-an-agreement
  11. 11

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    16 pages under /post/

    See the pages
    • /post/confidentiality-a-cornerstone-of-mediation
    • /post/effective-questions
    • /post/emotions-the-common-cold-of-mediation
    • /post/gabe-herrera-staff-profile
    • /post/mediation-and-mindfulness
    • /post/mediation-what-to-expect
    • /post/mediator-highlight-nicky-margolis
    • /post/mediator-profile-jennifer-larrabee
    • /post/mediator-profile-ron-gieseke
    • /post/needs-interests
    • and 6 more in the copied plan
  12. 12

    Describe images

    +1 point, to 96

    Describe every content image in its alt text.

    31 pages

    See the pages
    • /
    • /about-ccr
    • /about-mediation
    • /about-the-mediation-process
    • /about-the-mediator
    • /conflict-management-workshops-1
    • /contact
    • /general-1
    • /inquiry-services-page
    • /jobs-internships
    • and 21 more in the copied plan
  13. 13

    Allow pages to be indexed

    +1 point, to 97

    Remove noindex when the page is ready to be found.

    7 pages, 6 of them under /members-area/

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /ccr-core-values
    • /members-area/frankdhillatty/my-files
    • /members-area/jmondres/my-files
    • /members-area/nicole30811/my-files
    • /members-area/production/my-files
    • /members-area/projects/my-files
    • /members-area/steve44175/my-files
  14. 14

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    17 pages, 9 of them under /master-feed/categories/

    See the pages
    • /about-the-mediation-process
    • /ccr-training-scholarship
    • /large-groups-and-facilitation
    • /master-feed
    • /master-feed/categories/agreement
    • /master-feed/categories/emotions
    • /master-feed/categories/mediation
    • /master-feed/categories/meditation
    • /master-feed/categories/mindfulness
    • /master-feed/categories/neutrality
    • and 7 more in the copied plan
  15. 15

    Set each page's canonical address

    +1 point, to 98

    Add a canonical link that points to the page itself.

    10 pages, 9 of them under /members-area/

    See the pages
    • /master-feed
    • /members-area/chicagoccr/profile
    • /members-area/concept4/profile
    • /members-area/frankdhillatty/my-files
    • /members-area/info/profile
    • /members-area/jmondres/my-files
    • /members-area/nicole30811/my-files
    • /members-area/production/my-files
    • /members-area/projects/my-files
    • /members-area/steve44175/my-files
  16. 16

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    22 pages, 18 of them under /master-feed/categories/

    See the pages
    • /master-feed
    • /master-feed/categories/active-listening
    • /master-feed/categories/agreement
    • /master-feed/categories/confidentiality
    • /master-feed/categories/emotions
    • /master-feed/categories/getting-started
    • /master-feed/categories/maintaining-neutrality
    • /master-feed/categories/mediation
    • /master-feed/categories/mediation-best-practice
    • /master-feed/categories/mediation-process
    • and 12 more in the copied plan
  17. 17

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    4 pages, 3 of them under /members-area/

    See the pages
    • /master-feed
    • /members-area/chicagoccr/profile
    • /members-area/concept4/profile
    • /members-area/info/profile
  18. 18

    Fix pages that fail to load

    +1 point, to 100, and full marks

    Fix or remove the link. Every linked page should return 200.

    3 pages

    See the pages
    • /blog/mediation-and-mindfulness
    • /blog/mediator-best-practice-preparation-self-care
    • /mediation-skills-training-faqs.html
5 more, to tidy up after 100
  1. 19

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    4 pages, 3 of them under /members-area/

    See the pages
    • /master-feed
    • /members-area/chicagoccr/profile
    • /members-area/concept4/profile
    • /members-area/info/profile
  2. 20

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    1 page

    See the pages
    • /members-area/frankdhillatty/my-files
  3. 21

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  4. 22

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    2 pages

    See the pages
    • /post/mediator-profile-ron-gieseke
    • /post/whitney-profile
  5. 23

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /post/reserving-judgment-tools-for-maintaining-neutrality
    • /staff

Done since the first read

  1. Add structured data

    Done, seen on the read of October 24. It failed on 1 page before.

What else the read found

Half its pages take over 1,505 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /members-area/info/profile8.7 s
  • /master-feed5.7 s
  • /members-area/chicagoccr/profile5.6 s
  • /members-area/concept4/profile5.4 s
  • /other-trainings4.8 s

Fastest: /about-ccr, 61 ms. Heaviest: /members-area/frankdhillatty/profile, 240 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WixPlatform
  • ReactFramework
  • CloudflareHosting
  • FastlyHosting
  • Cloudflare Web AnalyticsAnalytics

From the structured data on its home page, as the site says it: a Local business named Center for Conflict Resolution. mttr does not check the profiles it names.

pages with strong signs
24
hidden characters
197
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.4
  • /mediation-skills-training hidden characters a reader cannot see
  • /conflict-management-workshops-1 hidden characters a reader cannot see
  • /other-trainings hidden characters a reader cannot see
  • /volunteer hidden characters a reader cannot see
  • /about-ccr hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Fix description lengths and Describe images1 page
  • /mediation-skills-training-faqs.html passes every rule1 page
  • /master-feed fails 8: Add a way to get in touch, Set each page's canonical address and Use one main heading1 page
  • /about-the-mediation-process fails 4: Fix description lengths, Describe images and Fix title lengths1 page
  • /ccr-training-scholarship fails 4: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /mediation-skills-training fails 4: Fix description lengths, Describe images and Fix title lengths1 page
  • /privacy-policy fails 4: Use one main heading, Fix description lengths and Describe images1 page
  • /2024-zip-code-data fails 3: Use one main heading, Fix description lengths and Link straight to the final address1 page
  • /about-ccr fails 3: Fix description lengths, Describe images and Link straight to the final address1 page
  • /about-mediation fails 3: Fix description lengths, Describe images and Link straight to the final address1 page
  • /about-the-mediator fails 3: Fix description lengths, Describe images and Link straight to the final address1 page
  • /ccr-core-values fails 3: Allow pages to be indexed, Fix description lengths and Link straight to the final address1 page

And 29 more parts of the site.

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