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ce-hvac.com, read 3 days ago. Back to the report

76 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7676 nownow821top 50%85287388490591693795896996109611971298139814991510016full marks

Now #144,186 of 264,762Step 1 top 50%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +6 points, to 82, and #88,661, 55,525 places up, and into the top 50%

    Add valid JSON-LD that says what the page is.

    45 pages

    See the pages
    • /
    • /about-us
    • /about-us/leadership
    • /about-us/leadership/adam-nimeh
    • /about-us/leadership/dean-k-mosher-cem
    • /about-us/leadership/steven-weiss
    • /about-us/safety
    • /about-us/technicians
    • /careers
    • /contact-us
    • and 35 more in the copied plan
  2. 2

    Fix description lengths

    +3 points, to 85

    Write a meta description of 70 to 165 characters that summarizes the page.

    43 pages

    See the pages
    • /
    • /about-us
    • /about-us/leadership
    • /about-us/leadership/adam-nimeh
    • /about-us/leadership/dean-k-mosher-cem
    • /about-us/leadership/steven-weiss
    • /about-us/safety
    • /about-us/technicians
    • /careers
    • /industries/commercial
    • and 33 more in the copied plan
  3. 3

    Describe images

    +2 points, to 87

    Describe every content image in its alt text.

    36 pages

    See the pages
    • /
    • /about-us
    • /about-us/leadership/adam-nimeh
    • /about-us/leadership/dean-k-mosher-cem
    • /about-us/leadership/steven-weiss
    • /about-us/safety
    • /about-us/technicians
    • /careers
    • /contact-us
    • /industries
    • and 26 more in the copied plan
  4. 4

    Show when guides were updated

    +1 point, to 88

    Show when the guide was last updated, and set dateModified in its schema.

    8 pages under /news/

    See the pages
    • /news/aireco-supply
    • /news/bethesda-row
    • /news/broderick-one-at-loudoun-gateway
    • /news/burke-herbert-bank
    • /news/hallmark-building
    • /news/washington-golf-country-club
    • /news/worldgate-centre-pool-dehumidifier
    • /news/worldgate-centre-retail-cooling-towers
  5. 5

    Link straight to the final address

    +2 points, to 90

    Point links and the sitemap at the final address, not at one that redirects.

    44 pages

    See the pages
    • /about-us
    • /about-us/leadership
    • /about-us/leadership/adam-nimeh
    • /about-us/leadership/dean-k-mosher-cem
    • /about-us/leadership/steven-weiss
    • /about-us/safety
    • /about-us/technicians
    • /careers
    • /contact-us
    • /industries
    • and 34 more in the copied plan
  6. 6

    Fix title lengths

    +1 point, to 91

    Write a title of 15 to 65 characters that leads with what the page covers.

    20 pages

    See the pages
    • /
    • /about-us
    • /about-us/leadership
    • /about-us/safety
    • /about-us/technicians
    • /careers
    • /contact-us
    • /industries
    • /industries/commercial
    • /industries/custom-use
    • and 10 more in the copied plan
  7. 7

    Fix pages that fail to load

    +2 points, to 93

    Fix or remove the link. Every linked page should return 200.

    9 pages

    See the pages
    • /1-800-296-6881
    • /1-800-638-8259
    • /about-us/1-800-638-8259
    • /about-us/leadership/1-800-638-8259
    • /industries/1-800-638-8259
    • /news
    • /news/1-800-638-8259
    • /our-services/1-800-638-8259
    • /our-services/plumbing-services/1-800-638-8259
  8. 8

    Answer the first question right under it

    +2 points, to 95

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    8 pages under /news/

    See the pages
    • /news/aireco-supply
    • /news/bethesda-row
    • /news/broderick-one-at-loudoun-gateway
    • /news/burke-herbert-bank
    • /news/hallmark-building
    • /news/washington-golf-country-club
    • /news/worldgate-centre-pool-dehumidifier
    • /news/worldgate-centre-retail-cooling-towers
  9. 9

    Match structured data to the page

    +1 point, to 96

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    9 pages, 8 of them under /news/

    See the pages
    • /
    • /news/aireco-supply
    • /news/bethesda-row
    • /news/broderick-one-at-loudoun-gateway
    • /news/burke-herbert-bank
    • /news/hallmark-building
    • /news/washington-golf-country-club
    • /news/worldgate-centre-pool-dehumidifier
    • /news/worldgate-centre-retail-cooling-towers
  10. 10

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    8 pages under /news/

    See the pages
    • /news/aireco-supply
    • /news/bethesda-row
    • /news/broderick-one-at-loudoun-gateway
    • /news/burke-herbert-bank
    • /news/hallmark-building
    • /news/washington-golf-country-club
    • /news/worldgate-centre-pool-dehumidifier
    • /news/worldgate-centre-retail-cooling-towers
  11. 11

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  12. 12

    Add depth to thin pages

    +1 point, to 97

    Add true, specific detail until the page covers its subject.

    8 pages under /news/

    See the pages
    • /news/aireco-supply
    • /news/bethesda-row
    • /news/broderick-one-at-loudoun-gateway
    • /news/burke-herbert-bank
    • /news/hallmark-building
    • /news/washington-golf-country-club
    • /news/worldgate-centre-pool-dehumidifier
    • /news/worldgate-centre-retail-cooling-towers
  13. 13

    Put the text in the HTML

    +1 point, to 98

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    5 pages under /news/

    See the pages
    • /news/aireco-supply
    • /news/bethesda-row
    • /news/burke-herbert-bank
    • /news/hallmark-building
    • /news/washington-golf-country-club
  14. 14

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    8 pages under /news/

    See the pages
    • /news/aireco-supply
    • /news/bethesda-row
    • /news/broderick-one-at-loudoun-gateway
    • /news/burke-herbert-bank
    • /news/hallmark-building
    • /news/washington-golf-country-club
    • /news/worldgate-centre-pool-dehumidifier
    • /news/worldgate-centre-retail-cooling-towers
  15. 15

    Name the publisher

    +1 point, to 99

    Name the author or publisher in the Article schema.

    8 pages under /news/

    See the pages
    • /news/aireco-supply
    • /news/bethesda-row
    • /news/broderick-one-at-loudoun-gateway
    • /news/burke-herbert-bank
    • /news/hallmark-building
    • /news/washington-golf-country-club
    • /news/worldgate-centre-pool-dehumidifier
    • /news/worldgate-centre-retail-cooling-towers
  16. 16

    Add breadcrumb data

    +1 point, to 100, and full marks

    Add BreadcrumbList schema so the page has a place in the site.

    8 pages under /news/

    See the pages
    • /news/aireco-supply
    • /news/bethesda-row
    • /news/broderick-one-at-loudoun-gateway
    • /news/burke-herbert-bank
    • /news/hallmark-building
    • /news/washington-golf-country-club
    • /news/worldgate-centre-pool-dehumidifier
    • /news/worldgate-centre-retail-cooling-towers
5 more, to tidy up after 100
  1. 17

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    4 pages under /news/

    See the pages
    • /news/aireco-supply
    • /news/bethesda-row
    • /news/worldgate-centre-pool-dehumidifier
    • /news/worldgate-centre-retail-cooling-towers
  2. 18

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  3. 19

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  4. 20

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  5. 21

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /our-services/plumbing-services/potable-water-systems

What else the read found

Half its pages take over 956 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /2.0 s
  • /news/washington-golf-country-club1.7 s
  • /news/broderick-one-at-loudoun-gateway1.4 s
  • /news/hallmark-building1.4 s
  • /news/aireco-supply1.3 s

Fastest: /about-us/leadership/steven-weiss, 600 ms. Heaviest: /our-services/plumbing-services, 9 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • nginxServer
  • Google AnalyticsAnalytics
  • HubSpotMarketing
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.3

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Add structured data, Match structured data to the page and Fix description lengths1 page
  • /1-800-296-6881 passes every rule1 page
  • /1-800-638-8259 passes every rule1 page
  • /news passes every rule1 page
  • /about-us fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /careers fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /our-services fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /contact-us fails 4: Add structured data, Describe images and Fix title lengths1 page
  • /industries fails 4: Add structured data, Describe images and Fix title lengths1 page
  • /our-services/ 15 fail a rule. Worst: /our-services/hvac-services, 5 rules17 pages
  • /industries/ 10 fail a rule. Worst: /industries/commercial, 5 rules11 pages
  • /news/ 8 fail a rule. Worst: /news/aireco-supply, 14 rules9 pages

And 1 more part of the site.

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