- Middle site
- 91
- Level with it
Worth the mostLink straight to the final address+2
cfthhouston.org
76 of 100ahead of 45% of the sites mttr has read
Its strongest stage is Act, at 59 against the middle site's 57. 1 fix, 6 points, take it to 82, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 50,406 places up
- 76Now#138,607
- 82Add a tap-to-call link#88,201
The top half of every site starts at 77. The middle site in Houston, TX scores 85.
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Where it ranks
Up 119,574 places since Oct 17, from #263,590. 1 point takes it into the top half.
Beside it on the board
- #144,014tastykitchenn.com76
- #144,015compassoutdoorsolutions.com76
- #144,016cfthhouston.org76
- #144,017indianaelp.com76
- #144,018compass-usa.com76
7,508 sites score 76. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Houston, TX
- #1redoneplumbing.com100
- #2roofshireconstruction.com100
- #3houstongaragedoorandgate.com99
- #668cfthhouston.org76
The middle site in Houston, TX scores 85.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 7
Worth the mostUse one main heading+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 2
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page34132.7× typical
Words a page2,3253945.9× typical
Rules failing somewhere16142 more than typical
Half its pages answer in193 ms210 msAbout typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points55,815 places up
Add a tap-to-call linkAct95 of 1001 in 3
Worth 3 points29,684 places up
Use one main headingUnderstand81 of 1001 in 4
Worth 2 points each21,213 places up each
Answer the first question right under itUnderstand57 of 1001 in 121
Phrase headings as questionsUnderstand54 of 1001 in 10
Describe imagesUnderstand100 of 1002 in 7
Add structured dataUnderstand43 of 1001 in 3
Link straight to the final addressAccess99 of 1001 in 2
Bring deep pages closer to homeAccess32 of 1006 in 7
Show 8 more fixes
Worth 1 point each13,054 places up each
Put figures in tablesUnderstand50 of 1001 in 28
Fix description lengthsUnderstand54 of 1001 in 11
Fix title lengthsUnderstand53 of 1001 in 6
Add breadcrumb dataUnderstand57 of 1001 in 2
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add lists or tablesUnderstand25 of 1001 in 2
Name the publisherTrust4 of 1003 in 4
Match structured data to the pageUnderstand1 of 1003 in 7
How AI reads this site
It reads closest to nonprofits and charities, but only loosely. 3 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is in Houston.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Trades and home services
- Cities and public services
What an assistant reads first
Home pageWhat it says
TitleHomeless Response System | Coalition for the Homeless of Houston/Harris County (CFTH)
DescriptionAccess updates & resources for Houston's homeless response. Join us in transforming lives and ending homelessness.
First headingResources
OpeningPathways to Independence is a new regional strategy designed to build on Houston’s progress and expand what is possible for people experiencing or at risk of homelessness.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On cfthhouston.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Homeless Response System | Coalition for the Homeless of Houston/Harris County (CFTH)” and “Resources”.
Agent instructions
On cfthhouston.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On cfthhouston.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.