charleagency.com

Read 3 days ago, the first 100 pages. Read it again

Top 25%of the 1,152 sites in Agencies and studios, at #173

It scores 85.

A score says pages are well formed. It does not say an assistant cites the site.

Fix this first

Add structured data

85 now89 with itTop 25% from 85

#67,214to#32,22434,990 places up72 of its 100 pages fail it. 1 in 3 ranked sites pass it.

Asked about, named in 0 of 9 questions

Where it ranks

Held at 85 for its last 2 reads.

Open the leaderboard

Beside it on the board

  1. #67,212a1limousine.com85
  2. #67,213mjtoonconstruction.com85
  3. #67,214charleagency.com85
  4. #67,215pegasus-hotel.com85
  5. #67,216wirekite.io85

8,435 sites score 85. A tie goes to the site with faster, leaner pages that say more and keep improving.

Who leads New York, NY

  1. #1resteasypestcontrol.com100
  2. #2newyorkcentrallocksmith.com98
  3. #3nysusankitchen.com98
  4. #526charleagency.com85

The middle site in New York, NY scores 79.

Where it stands

Each stage against the middle site. It trails on Trust.

Access35 points92
Middle site
91
Ahead by
1

Worth the mostLink straight to the final address+1

Understand30 points68
Middle site
59
Ahead by
9

Worth the mostAdd structured data+4

Trust20 points89
Middle site
98
Behind by
9

Worth the mostReplace unsupported sales claims+1

Act15 points95
Middle site
57
Ahead by
38

Worth the mostEach fix here is worth under a point

Against a typical site

The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page44133.4× typical
Words a page1,3723943.5× typical
Rules failing somewhere23149 more than typical
Half its pages answer in142 ms210 ms32% faster than typical

This siteWorse than typicalTypical, the middle ranked site, worked out each hour

The work, worth the most first

23 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.

Open the action plan
FixIts pages that fail it, fewer is betterSites passing
Worth 4 points34,990 places up
Add structured dataUnderstand72 of 1001 in 3
Worth 1 point each12,982 places up each
Match structured data to the pageUnderstand22 of 1003 in 7
Add lists or tablesUnderstand25 of 1001 in 2
Link straight to the final addressAccess95 of 1001 in 2
Set a share imageUnderstand90 of 1002 in 7
Fix description lengthsUnderstand36 of 1001 in 11
Replace unsupported sales claimsTrust23 of 1002 in 3
Show 16 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Put figures in tablesUnderstand8 of 1001 in 28
Show sources on guidesTrust4 of 1001 in 2
Answer the first question right under itUnderstand3 of 1001 in 121
Add an llms.txtAccessAbout the whole site1 in 4
Phrase headings as questionsUnderstand13 of 1001 in 10
Add breadcrumb dataUnderstand30 of 1001 in 2
Describe imagesUnderstand18 of 1002 in 7
Add a tap-to-call linkAct11 of 1001 in 3
Fix title lengthsUnderstand15 of 1001 in 6
Show when guides were updatedTrust1 of 1003 in 5
Set each page's canonical addressAccess9 of 1002 in 5
Fix pages that fail to loadAccess4 of 1003 in 4
Name the publisherTrust1 of 1003 in 4
Use one main headingUnderstand4 of 1001 in 4
Show every FAQ question on the pageUnderstand1 of 10019 in 20

How AI reads this site

It reads mostly as agencies and studios, and a little like software and SaaS. 5 changes would make it plainer.

It reads as

Agencies and studiosIt says it is in New York.

  1. None
  2. Loosely
  3. Split
  4. Mostly
  5. Clearly
  1. Closest lines of workAgainst the closest
  2. Agencies and studios
  3. Software and SaaS
  4. Online shops

What an assistant reads first

Home pageWhat it says
TitleShopify Agency | Ecommerce Web Designers
DescriptionLeading Shopify Partner & Ecommerce Web Design Agency creating visually engaging ecommerce websites built with cutting-edge technology. We help brands sell more online.
First headingLeading Shopify Agency
OpeningWe are a Shopify Agency, who design, develop, support & grow Shopify & Shopify Plus stores.

5 changes so it reads plainly as what it is

  1. Say what you do, for whom and where

    Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.

    Agent instructions

    On charleagency.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.

  2. Rewrite the description

    Its description is 168 characters and is cut off in results.

    Agent instructions

    On charleagency.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.

  3. Name New York in the first words

    The site is in New York, and its title, description, first heading and opening never say so. Questions to assistants often name a place.

    Agent instructions

    On charleagency.com, name New York in the home page title or first sentence, and in the description, where it reads naturally.

  4. Say what kind of business it is in structured data

    Its home page declares no business or organization type, so a machine has to guess what it is.

    Agent instructions

    On charleagency.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.

  5. Give each kind of work a page of its own

    It reads close to Software and SaaS as well as Agencies and studios. Mixed on one page, neither reads plainly.

    Agent instructions

    On charleagency.com, find where the site mixes Agencies and studios with Software and SaaS, and give each its own page, linked from the home page, so each page is about one thing.

  6. Read it again

    mttr reads the site again and says how it reads now.

An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.

Asking an assistant

What are the best web design companies near New York, NY? Its answer, and whether it cites charleagency.com, shows here in a moment.

Fix charleagency.com with your agent

Your agent makes the fixes. mttr checks each one. Free.

In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck charleagency.com with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
It needs a free key
Another agent
Read it againChanged something? A site is read at most once every ten minutes.