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charlottemasonry.com, read 3 days ago. Back to the report

89 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8989 nownow921top 10%9529739849859969979989999910991110012full marks

Now #37,669 of 263,586Step 1 top 10%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Use one main heading

    +3 points, to 92, and #15,094, 22,575 places up, and into the top 10%

    Give the page exactly one h1 that says what it is about.

    72 pages, 66 of them under /portfolio/

    See the pages
    • /hardscaping-contractor-fort-mill-sc-2
    • /portfolio/pavers-10
    • /portfolio/pavers-11
    • /portfolio/pavers-12
    • /portfolio/pavers-13
    • /portfolio/pavers-14
    • /portfolio/pavers-15
    • /portfolio/pavers-16
    • /portfolio/pavers-17
    • /portfolio/pavers-18
    • and 62 more in the copied plan
  2. 2

    Fix description lengths

    +3 points, to 95

    Write a meta description of 70 to 165 characters that summarizes the page.

    77 pages, 66 of them under /portfolio/

    See the pages
    • /about-us
    • /apprenticeship
    • /blog
    • /careers
    • /contact-us
    • /hardscaping-contractor-in-charlotte
    • /portfolio/pavers-10
    • /portfolio/pavers-11
    • /portfolio/pavers-12
    • /portfolio/pavers-13
    • and 67 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages, 66 of them under /portfolio/

    See the pages
    • /about-us
    • /apprenticeship
    • /blog
    • /careers
    • /contact-us
    • /hardscaping-contractor-belmont-nc
    • /hardscaping-contractor-charlotte-nc
    • /hardscaping-contractor-fort-mill-sc
    • /hardscaping-contractor-fort-mill-sc-2
    • /hardscaping-contractor-in-charlotte
    • and 89 more in the copied plan
  4. 4

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    34 pages, 21 of them under /portfolio/

    See the pages
    • /about-us
    • /apprenticeship
    • /blog
    • /careers
    • /contact-us
    • /hardscaping-contractor-belmont-nc
    • /hardscaping-contractor-charlotte-nc
    • /hardscaping-contractor-fort-mill-sc
    • /hardscaping-contractor-indian-land-sc
    • /hardscaping-contractor-waxhaw-nc
    • and 24 more in the copied plan
  5. 5

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  6. 6

    Match structured data to the page

    +1 point, to 99

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    12 pages under /services/

    See the pages
    • /services/brickwork-installation-charlotte-nc
    • /services/commercial-masonry-contractor-charlotte-nc
    • /services/concrete-contractor-charlotte-nc
    • /services/fire-pit-installation-charlotte-nc
    • /services/outdoor-fireplace-installation-charlotte-nc
    • /services/outdoor-kitchen-installation-charlotte-nc
    • /services/outdoor-living-charlotte-nc
    • /services/patio-construction
    • /services/patio-contractor-charlotte-nc
    • /services/residential-masonry-contractor-charlotte-nc
    • and 2 more in the copied plan
  7. 7

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  8. 8

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    12 pages under /services/

    See the pages
    • /services/brickwork-installation-charlotte-nc
    • /services/commercial-masonry-contractor-charlotte-nc
    • /services/concrete-contractor-charlotte-nc
    • /services/fire-pit-installation-charlotte-nc
    • /services/outdoor-fireplace-installation-charlotte-nc
    • /services/outdoor-kitchen-installation-charlotte-nc
    • /services/outdoor-living-charlotte-nc
    • /services/patio-construction
    • /services/patio-contractor-charlotte-nc
    • /services/residential-masonry-contractor-charlotte-nc
    • and 2 more in the copied plan
  9. 9

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  10. 10

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    4 pages under /services/

    See the pages
    • /services/commercial-masonry-contractor-charlotte-nc
    • /services/fire-pit-installation-charlotte-nc
    • /services/patio-construction
    • /services/residential-masonry-contractor-charlotte-nc
  11. 11

    Describe images

    Under a point

    Describe every content image in its alt text.

    18 pages, 12 of them under /services/

    See the pages
    • /
    • /hardscaping-contractor-belmont-nc
    • /hardscaping-contractor-fort-mill-sc
    • /hardscaping-contractor-in-charlotte
    • /hardscaping-contractor-indian-land-sc
    • /hardscaping-contractor-waxhaw-nc
    • /services/brickwork-installation-charlotte-nc
    • /services/commercial-masonry-contractor-charlotte-nc
    • /services/concrete-contractor-charlotte-nc
    • /services/fire-pit-installation-charlotte-nc
    • and 8 more in the copied plan
  12. 12

    Set a share image

    +1 point, to 100, and full marks

    Set og:image so links to the page carry a picture.

    31 pages

    See the pages
    • /
    • /about-us
    • /apprenticeship
    • /blog
    • /careers
    • /contact-us
    • /hardscaping-contractor-belmont-nc
    • /hardscaping-contractor-charlotte-nc
    • /hardscaping-contractor-fort-mill-sc
    • /hardscaping-contractor-fort-mill-sc-2
    • and 21 more in the copied plan
1 more, to tidy up after 100
  1. 13

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    1 page

    See the pages
    • /services/patio-construction

What else the read found

Half its pages start answering within 589 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /services/stonework-installation-charlotte-nc1.7 s
  • /services/concrete-contractor-charlotte-nc1.5 s
  • /services/commercial-masonry-contractor-charlotte-nc1.2 s
  • /blog1.2 s
  • /hardscaping-contractor-belmont-nc1.1 s

Fastest: /portfolio/pavers-11, 72 ms. Heaviest: /careers, 32 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Google AnalyticsAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Hardscaping & Masonry Contractor Charlotte NC. mttr does not check the profiles it names.

pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.3

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Describe images and Set a share image1 page
  • /about-us fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /apprenticeship fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /blog fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /careers fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /contact-us fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /hardscaping-contractor-belmont-nc fails 4: Describe images, Fix title lengths and Link straight to the final address1 page
  • /hardscaping-contractor-fort-mill-sc fails 4: Describe images, Fix title lengths and Link straight to the final address1 page
  • /hardscaping-contractor-in-charlotte fails 4: Fix description lengths, Describe images and Link straight to the final address1 page
  • /hardscaping-contractor-indian-land-sc fails 4: Describe images, Fix title lengths and Link straight to the final address1 page
  • /hardscaping-contractor-waxhaw-nc fails 4: Describe images, Fix title lengths and Link straight to the final address1 page
  • /services fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page

And 12 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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