- Middle site
- 91
- Behind by
- 13
Worth the mostSet each page's canonical address+6
chase.com
61 of 100ahead of 18% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 3 fixes, 22 points, take it to 83, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
3 fixes, 134,252 places up
- 61Now#213,675
- 69Add a way to get in touch#181,823
- 76Add structured data#138,607
- 83Add a tap-to-call link#79,423
The top half of every site starts at 77.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
16 points take it into the top half.
Beside it on the board
- #215,031lylyflwers.neocities.org61
- #215,032newamericanlawn.com61
- #215,033chase.com61
- #215,034countryclublawnandtree.com61
- #215,035howtopricemyjob.com61
3,134 sites score 61. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 15
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 51
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1,00044956 more than typical
Links a page68135.2× typical
Words a page5739486% below typical
Rules failing somewhere20146 more than typical
Half its pages answer in137 ms210 ms35% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points33,210 places up
Add a way to get in touchAct892 of 1,0001 in 2
Worth 7 points each27,972 places up each
Add structured dataUnderstand976 of 1,0001 in 3
Add a tap-to-call linkAct993 of 1,0001 in 3
Worth 6 points23,702 places up
Set each page's canonical addressAccess843 of 1,0002 in 5
Worth 5 points19,711 places up
Use one main headingUnderstand841 of 1,0001 in 4
Worth 3 points11,709 places up
Link straight to the final addressAccess993 of 1,0001 in 2
Worth 2 points each7,860 places up each
Set a share imageUnderstand991 of 1,0002 in 7
Describe imagesUnderstand489 of 1,0002 in 7
Fix description lengthsUnderstand481 of 1,0001 in 11
Show 11 more fixes
Worth 1 point4,406 places up
Fix title lengthsUnderstand60 of 1,0001 in 6
Worth under a point each
Answer the first question right under itUnderstand3 of 1,0001 in 121
Show sources on guidesTrust3 of 1,0001 in 2
Put figures in tablesUnderstand2 of 1,0001 in 28
Add an llms.txtAccessAbout the whole site1 in 4
Put the text in the HTMLAccess1 of 1,0002 in 3
Match structured data to the pageUnderstand1 of 1,0003 in 7
Add depth to thin pagesUnderstand1 of 1,0003 in 7
Add breadcrumb dataUnderstand2 of 1,0001 in 2
Fix pages that fail to loadAccess6 of 1,0003 in 4
Replace unsupported sales claimsTrust1 of 1,0002 in 3
How AI reads this site
It reads closest to lending, insurance and finance, but only loosely. 2 changes would make it plainer.
It reads as
Lending, insurance and finance
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Lending, insurance and finance
- Agencies and studios
- Online shops
What an assistant reads first
Home pageWhat it says
TitleCredit Card, Mortgage, Banking, Auto | Chase Online | Chase.com
DescriptionChase online; credit cards, mortgages, commercial banking, auto loans, investing & retirement planning, checking and business banking.
First headingChase home page
OpeningNone in the HTML
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Lending, insurance and finance. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On chase.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Lending, insurance and finance. Keep the title under 60 characters and lead with the service, not the name.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On chase.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Lending, insurance and finance), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.