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chicagolocksmiths.net, read 3 days ago. Back to the report

80 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8080 nownow861top 25%91293395497599699799899910010full marks

Now #108,986 of 264,979Step 1 top 25%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Set each page's canonical address

    +6 points, to 86, and #54,586, 54,400 places up, and into the top 25%

    Add a canonical link that points to the page itself.

    100 pages

    See the pages
    • /
    • /chicago-locksmith
    • /chicago-locksmiths
    • /chicago-locksmiths-blog
    • /chicago-locksmiths-coupons
    • /credentials-licenses
    • /local-chicago-locksmith
    • /locations
    • /locations/lincoln-park-store
    • /locations/logan-square-store
    • and 90 more in the copied plan
  2. 2

    Add structured data

    +5 points, to 91

    Add valid JSON-LD that says what the page is.

    100 pages

    See the pages
    • /
    • /chicago-locksmith
    • /chicago-locksmiths
    • /chicago-locksmiths-blog
    • /chicago-locksmiths-coupons
    • /credentials-licenses
    • /local-chicago-locksmith
    • /locations
    • /locations/lincoln-park-store
    • /locations/logan-square-store
    • and 90 more in the copied plan
  3. 3

    Fix title lengths

    +2 points, to 93

    Write a title of 15 to 65 characters that leads with what the page covers.

    98 pages

    See the pages
    • /
    • /chicago-locksmith
    • /chicago-locksmiths
    • /chicago-locksmiths-blog
    • /chicago-locksmiths-coupons
    • /credentials-licenses
    • /local-chicago-locksmith
    • /locations
    • /locations/lincoln-park-store
    • /locations/logan-square-store
    • and 88 more in the copied plan
  4. 4

    Match structured data to the page

    +2 points, to 95

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    52 pages, 40 of them under /services/

    See the pages
    • /
    • /locations/lincoln-park-store
    • /locations/logan-square-store
    • /locations/ravenswood-store
    • /products/continuous-hinges
    • /products/door-closers
    • /products/exit-devices
    • /products/intercoms
    • /products/keys
    • /products/latch-guards
    • and 42 more in the copied plan
  5. 5

    Fix description lengths

    +2 points, to 97

    Write a meta description of 70 to 165 characters that summarizes the page.

    76 pages

    See the pages
    • /
    • /chicago-locksmith
    • /chicago-locksmiths-blog
    • /local-chicago-locksmith
    • /locations
    • /locations/lincoln-park-store
    • /locksmith-faq
    • /locksmith-resources
    • /our-guarantee
    • /our-work
    • and 66 more in the copied plan
  6. 6

    Link straight to the final address

    +2 points, to 99

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /chicago-locksmith
    • /chicago-locksmiths
    • /chicago-locksmiths-blog
    • /chicago-locksmiths-coupons
    • /credentials-licenses
    • /local-chicago-locksmith
    • /locations
    • /locations/lincoln-park-store
    • /locations/logan-square-store
    • /locations/ravenswood-store
    • and 89 more in the copied plan
  7. 7

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    51 pages, 40 of them under /services/

    See the pages
    • /locations/lincoln-park-store
    • /locations/logan-square-store
    • /locations/ravenswood-store
    • /products/continuous-hinges
    • /products/door-closers
    • /products/exit-devices
    • /products/intercoms
    • /products/keys
    • /products/latch-guards
    • /products/locks
    • and 41 more in the copied plan
  8. 8

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  9. 9

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  10. 10

    Add depth to thin pages

    +1 point, to 100, and full marks

    Add true, specific detail until the page covers its subject.

    9 pages, 8 of them under /products/

    See the pages
    • /products/continuous-hinges
    • /products/door-closers
    • /products/exit-devices
    • /products/intercoms
    • /products/keys
    • /products/latch-guards
    • /products/locks
    • /products/safes
    • /services/eviction-locksmith-service.php
8 more, to tidy up after 100
  1. 11

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    2 pages

    See the pages
    • /locations/logan-square-store
    • /services/eviction-locksmith-service.php
  2. 12

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    Both sites Gemini cites beside it pass this one.

    See the pages
    • /services/eviction-locksmith-service.php
  3. 13

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    2 pages

    See the pages
    • /chicago-locksmiths-blog
    • /services/eviction-locksmith-service.php
  4. 14

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    1 page

    See the pages
    • /services/eviction-locksmith-service.php
  5. 15

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    1 page

    See the pages
    • /services/eviction-locksmith-service.php
  6. 16

    Describe images

    Under a point

    Describe every content image in its alt text.

    1 page

    See the pages
    • /chicago-locksmiths-blog
  7. 17

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /locations/lincoln-park-store
  8. 18

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    1 page

    See the pages
    • /chicago-locksmiths-blog

What else the read found

Half its pages start answering within 71 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /locksmith-resources734 ms
  • /chicago-locksmith192 ms
  • /locksmith-chicago191 ms
  • /190 ms
  • /service-areas/locksmith-near-me189 ms

Fastest: /chicago-locksmiths-coupons, 64 ms. Heaviest: /locksmith-faq, 77 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ApacheServer
  • Google Tag ManagerAnalytics
  • Font AwesomeFonts
page with strong signs
1
hidden characters
1
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.1
  • /services/home-lockout-service hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Add structured data, Set each page's canonical address and Match structured data to the page1 page
  • /chicago-locksmiths-blog fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /chicago-locksmith fails 5: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /local-chicago-locksmith fails 5: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /locations fails 5: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /locksmith-faq fails 5: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /locksmith-resources fails 5: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /our-guarantee fails 5: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /our-work fails 5: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /privacy-policy fails 5: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /chicago-locksmiths fails 4: Add structured data, Set each page's canonical address and Fix title lengths1 page
  • /chicago-locksmiths-coupons fails 4: Add structured data, Set each page's canonical address and Fix title lengths1 page

And 12 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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