- Middle site
- 91
- Behind by
- 3
Worth the mostLink straight to the final address+2
chiefs.com
73 of 100ahead of 38% of the sites mttr has read
Its strongest stage is Trust, at 98 against the middle site's 98. 1 fix, 7 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 53,480 places up
- 73Now#158,963
- 80Add a tap-to-call link#105,483
The top half of every site starts at 77. The middle site in Kansas City, MO scores 84.
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Where it ranks
Up 4,678 places since Oct 16, from #164,987. 4 points take it into the top half.
Beside it on the board
- #160,309cometforums.com73
- #160,310casino-free-spins-no-deposit.net73
- #160,311chiefs.com73
- #160,312kenfandell.com73
- #160,313christielizabeth.com73
6,025 sites score 73. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Kansas City, MO
- #1alwaysroofingkc.com99
- #2kcitygeneralcontractors.com96
- #3allaboutcleaningkc.com95
- #224chiefs.com73
The middle site in Kansas City, MO scores 84.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 7
Worth the mostAdd structured data+6
- Middle site
- 98
- Level with it
Worth the mostShow sources on guides+1
- Middle site
- 57
- Behind by
- 13
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004555 more than typical
Links a page61134.7× typical
Words a page56739643% above typical
Rules failing somewhere22148 more than typical
Half its pages answer in328 ms210 ms56% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
22 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points54,827 places up
Add a tap-to-call linkAct82 of 1001 in 3
Worth 6 points46,430 places up
Add structured dataUnderstand75 of 1001 in 3
Worth 3 points22,239 places up
Fix description lengthsUnderstand56 of 1001 in 11
Worth 2 points each14,760 places up each
Set a share imageUnderstand82 of 1002 in 7
Link straight to the final addressAccess81 of 1001 in 2
Add a way to get in touchAct19 of 1001 in 2
Fix pages that fail to loadAccess18 of 1003 in 4
Use one main headingUnderstand24 of 1001 in 4
Show 14 more fixes
Worth 1 point each7,825 places up each
Answer the first question right under itUnderstand7 of 1001 in 121
Phrase headings as questionsUnderstand7 of 1001 in 10
Put figures in tablesUnderstand6 of 1001 in 28
Add real images to contentUnderstand5 of 1002 in 3
Show sources on guidesTrust2 of 1001 in 2
Add breadcrumb dataUnderstand7 of 1001 in 2
Describe imagesUnderstand32 of 1002 in 7
Add lists or tablesUnderstand2 of 1001 in 2
Fix title lengthsUnderstand11 of 1001 in 6
Replace unsupported sales claimsTrust3 of 1002 in 3
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Match structured data to the pageUnderstand1 of 1001 in 2
Add depth to thin pagesUnderstand1 of 1003 in 7
Bring deep pages closer to homeAccess1 of 1006 in 7
How AI reads this site
It reads as two things at once, nonprofits and charities and agencies and studios, and neither wins. 3 changes would make it plainer.
It reads as
Nonprofits and charitiesLevel with agencies and studios. It says it is in Kansas City.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Agencies and studios
- Law firms
What an assistant reads first
Home pageWhat it says
TitleKansas City Chiefs Home | Chiefs.com
DescriptionKansas City Chiefs Home: The official source of the latest Chiefs news, videos, photos, tickets, rosters, and gameday information
First headingChiefs Home | Chiefs.com
OpeningHighlights from the Week 6 matchup between the Los Angeles Chargers and Kansas City Chiefs during the 2026 NFL season.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On chiefs.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On chiefs.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as Nonprofits and charities. Mixed on one page, neither reads plainly.
Agent instructions
On chiefs.com, find where the site mixes Nonprofits and charities with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.