- Middle site
- 91
- Behind by
- 20
Worth the mostSet each page's canonical address+7
chimneyserviceboston.com
73 of 100ahead of 38% of the sites mttr has read
Its strongest stage is Understand, at 66 against the middle site's 59. 1 fix, 7 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 53,892 places up
- 73Now#160,397
- 80Add structured data#106,505
The top half of every site starts at 77.
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EmailWrite the email
Where it ranks
4 points take it into the top half.
Beside it on the board
- #162,337mnsr.win73
- #162,3384melectric.com73
- #162,339chimneyserviceboston.com73
- #162,340expertcleaningconcepts.com73
- #162,341silkrecorder.com73
6,074 sites score 73. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access.
- Middle site
- 59
- Ahead by
- 7
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read644420 more than typical
Links a page1413About typical
Rules failing somewhere16142 more than typical
Half its pages answer in143 ms210 ms32% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each55,834 places up each
Add structured dataUnderstand55 of 641 in 3
Set each page's canonical addressAccess55 of 642 in 5
Add a tap-to-call linkAct55 of 641 in 3
Worth 2 points each15,463 places up each
Set a share imageUnderstand55 of 642 in 7
Link straight to the final addressAccess54 of 641 in 2
Show 11 more fixes
Worth 1 point each8,467 places up each
Put the text in the HTMLAccess1 of 642 in 3
Fix pages that fail to loadAccess9 of 643 in 4
Fix description lengthsUnderstand10 of 641 in 11
Fix title lengthsUnderstand8 of 641 in 6
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 643 in 7
Add depth to thin pagesUnderstand1 of 643 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Use one main headingUnderstand1 of 641 in 4
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleCertified Chimney Sweep, Repair, Cleaning & Services - Boston
DescriptionProfessional chimney sweep, repair and cleaning in Boston, Massachusetts. Call today for a free chimney service estimate!
First headingHome
OpeningWhen it comes to chimney sweeps, cleaning and repairs, look no further than Guaranteed Chimney of New England. We are the trusted choice for homeowners throughout the Boston and larger Massachusetts area who want fast and quality chimney services at the right price. We pride…
2 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Certified Chimney Sweep, Repair, Cleaning & Services - Boston” and “Home”.
Agent instructions
On chimneyserviceboston.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On chimneyserviceboston.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.