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choosewashingtonstate.com, read 3 days ago. Back to the report

83 to 100 in 6 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8383 nownow891top 25%9229539749851006full marks

Now #85,325 of 263,587Step 1 top 25%Step 6 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 89, and #32,224, 53,101 places up, and into the top 25%

    Add a tap-to-call phone link.

    100 pages

    See the pages
    • /
    • /15538-2
    • /7-billion-counting
    • /a-safer-way-to-play
    • /advanced-manufacturing-meets-life-sciences-research
    • /air-bnb-takes-residence-washington
    • /amazon-one-company-job-creator
    • /and-you-thought-your-plasma-was-cool
    • /apple-grows-washington-state
    • /apple-tackles-ai-seattle
    • and 90 more in the copied plan
  2. 2

    Answer the first question right under it

    +3 points, to 92

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    99 pages

    See the pages
    • /15538-2
    • /7-billion-counting
    • /a-safer-way-to-play
    • /advanced-manufacturing-meets-life-sciences-research
    • /air-bnb-takes-residence-washington
    • /amazon-one-company-job-creator
    • /and-you-thought-your-plasma-was-cool
    • /apple-grows-washington-state
    • /apple-tackles-ai-seattle
    • /artificial-intelligence-changing-lives-economy
    • and 89 more in the copied plan
  3. 3

    Phrase headings as questions

    +3 points, to 95

    Phrase at least one heading as the question a person would ask.

    99 pages

    See the pages
    • /15538-2
    • /7-billion-counting
    • /a-safer-way-to-play
    • /advanced-manufacturing-meets-life-sciences-research
    • /air-bnb-takes-residence-washington
    • /amazon-one-company-job-creator
    • /and-you-thought-your-plasma-was-cool
    • /apple-grows-washington-state
    • /apple-tackles-ai-seattle
    • /artificial-intelligence-changing-lives-economy
    • and 89 more in the copied plan
  4. 4

    Add depth to thin pages

    +2 points, to 97

    Add true, specific detail until the page covers its subject.

    99 pages

    See the pages
    • /15538-2
    • /7-billion-counting
    • /a-safer-way-to-play
    • /advanced-manufacturing-meets-life-sciences-research
    • /air-bnb-takes-residence-washington
    • /amazon-one-company-job-creator
    • /and-you-thought-your-plasma-was-cool
    • /apple-grows-washington-state
    • /apple-tackles-ai-seattle
    • /artificial-intelligence-changing-lives-economy
    • and 89 more in the copied plan
  5. 5

    Put figures in tables

    +1 point, to 98

    Where the guide compares options or gives figures, put them in a table.

    99 pages

    See the pages
    • /15538-2
    • /7-billion-counting
    • /a-safer-way-to-play
    • /advanced-manufacturing-meets-life-sciences-research
    • /air-bnb-takes-residence-washington
    • /amazon-one-company-job-creator
    • /and-you-thought-your-plasma-was-cool
    • /apple-grows-washington-state
    • /apple-tackles-ai-seattle
    • /artificial-intelligence-changing-lives-economy
    • and 89 more in the copied plan
  6. 6

    Fix description lengths

    +2 points, to 100, and full marks

    Write a meta description of 70 to 165 characters that summarizes the page.

    90 pages

    See the pages
    • /15538-2
    • /7-billion-counting
    • /a-safer-way-to-play
    • /advanced-manufacturing-meets-life-sciences-research
    • /air-bnb-takes-residence-washington
    • /amazon-one-company-job-creator
    • /and-you-thought-your-plasma-was-cool
    • /apple-tackles-ai-seattle
    • /artificial-intelligence-changing-lives-economy
    • /artisan-aircraft-builder-takes-flight-commercial-production
    • and 80 more in the copied plan
6 more, to tidy up after 100
  1. 7

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  2. 8

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  3. 9

    Describe images

    Under a point

    Describe every content image in its alt text.

    10 pages

    See the pages
    • /
    • /a-safer-way-to-play
    • /apple-grows-washington-state
    • /battlefield-medicine-gets-new-ally
    • /brewing-capital-u-s
    • /google-breaks-ground-new-digs
    • /life-science-innovation-collaboration
    • /seattle-recognized-top-5-innovative-centers
    • /site-selector-guild
    • /wemco-expansion-pays-off-big
  4. 10

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    8 pages

    See the pages
    • /a-safer-way-to-play
    • /battlefield-medicine-gets-new-ally
    • /cleaner-quieter-faster-air-travel-coming-airport-near
    • /cloud-expertise-washington-expands
    • /collaboration-innovation-hallmarks-washington-business
    • /vigor-add-new-dry-dock-capacity
    • /want-fries-meal-likely-came-washington-state
    • /washingtons-century-know-featured-farnborough-air-show
  5. 11

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    The home page

  6. 12

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    The home page

Done since the first read

  1. Show when guides were updated

    Done, seen on the read of October 17. It failed on 65 pages before.

  2. Make near-copy pages distinct

    Done, seen on the read of October 17. It failed on 1 page before.

  3. Replace unsupported sales claims

    Done, seen on the read of October 17. It failed on 11 pages before.

What else the read found

Half its pages take over 1,707 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /artificial-intelligence-changing-lives-economy2.0 s
  • /collaboration-innovation-hallmarks-washington-business2.0 s
  • /future-aircraft-design-manufacturing1.9 s
  • /students-launch-rocket1.9 s
  • /apple-tackles-ai-seattle1.9 s

Fastest: /washington-state-3rd-innovation-1st-stem, 1,433 ms. Heaviest: the home page, 48 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • ApacheServer
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • Google FontsFonts

From the structured data on its home page, as the site says it: an Organization named Washington State Department of Commerce. mttr does not check the profiles it names.

  • Facebookchoosewashington
  • Xchoosewa
  • PinterestchooseWAstate
  • YouTubeDepartmentOfCommerce
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.5

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Use one main heading, Add a tap-to-call link and Describe images1 page
  • /a-safer-way-to-play fails 8: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page
  • /battlefield-medicine-gets-new-ally fails 7: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page
  • /brewing-capital-u-s fails 7: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page
  • /cleaner-quieter-faster-air-travel-coming-airport-near fails 7: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page
  • /collaboration-innovation-hallmarks-washington-business fails 7: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page
  • /google-breaks-ground-new-digs fails 7: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page
  • /life-science-innovation-collaboration fails 7: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page
  • /seattle-recognized-top-5-innovative-centers fails 7: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page
  • /site-selector-guild fails 7: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page
  • /want-fries-meal-likely-came-washington-state fails 7: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page
  • /washingtons-century-know-featured-farnborough-air-show fails 7: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page

And 88 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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