- Middle site
- 91
- Behind by
- 4
Worth the mostPut the text in the HTML+3
chroniclebooks.com
Top 50%of the 263,590 sites mttr has read, at #108,892
It scores 80.
A score says pages are well formed. It does not say an assistant cites the site.
Phrase headings as questions
80 now83 with itTop 25% from 85
#108,892to#79,42329,469 places up99 of its 100 pages fail it. 1 in 10 ranked sites pass it.
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Where it ranks
Up 50,688 places since Oct 16, from #159,580. 5 points take it into the top quarter.
Beside it on the board
- #108,890brianshieldspaintings.com80
- #108,891royal-painting.com80
- #108,892chroniclebooks.com80
- #108,893roofsbyarrs.com80
- #108,894myarcadeplugin.com80
8,422 sites score 80. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 80Now#108,892
- 83Phrase headings as questions#79,423
- 86Use one main headingTop 25%
2 fixes. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 8
Worth the mostPhrase headings as questions+3
- Middle site
- 98
- Behind by
- 2
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page103138× typical
Words a page17139457% below typical
Rules failing somewhere1314About typical
Half its pages answer in159 ms210 ms24% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points each29,469 places up each
Phrase headings as questionsUnderstand99 of 1001 in 10
Use one main headingUnderstand99 of 1001 in 4
Match structured data to the pageUnderstand99 of 1003 in 7
Put the text in the HTMLAccess43 of 1002 in 3
Worth 2 points each20,691 places up each
Add depth to thin pagesUnderstand88 of 1003 in 7
Link straight to the final addressAccess99 of 1001 in 2
Show 7 more fixes
Worth 1 point each11,635 places up each
Add lists or tablesUnderstand80 of 1001 in 2
Fix description lengthsUnderstand69 of 1001 in 11
Add breadcrumb dataUnderstand99 of 1001 in 2
Fix title lengthsUnderstand20 of 1001 in 6
Replace unsupported sales claimsTrust9 of 1002 in 3
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Describe imagesUnderstand3 of 1002 in 7
How AI reads this site
It reads closest to agencies and studios, but only loosely. 2 changes would make it plainer.
It reads as
Agencies and studiosIt says it is an organization.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Hotels and travel
- Restaurants and cafes
What an assistant reads first
Home pageWhat it says
TitleChronicle Books: Bestsellers, New Releases, Unique Books + Gifts
DescriptionChronicle Books is an independent publisher offering bestselling books, children's books, stationery, and gifts. Shop our selection here!
First headingNone in the HTML
OpeningJoin our newsletter for all the latest on our new releases, inspiration, and sales.
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On chroniclebooks.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On chroniclebooks.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Agencies and studios.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.