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cityofroywa.us, read 6 hours ago. Back to the report

74 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7474 nownow811top 50%87291393496597698799899999109911991210013full marks

Now #159,098 of 263,590Step 1 top 50%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 81, and #97,257, 61,841 places up, and into the top 50%

    Add valid JSON-LD that says what the page is.

    27 pages

    See the pages
    • /
    • /business
    • /city-code
    • /city-government
    • /city-map
    • /comprehensive-plan
    • /contact-us
    • /council-agendas
    • /forms-documents
    • /history
    • and 17 more in the copied plan
  2. 2

    Add a tap-to-call link

    +6 points, to 87

    Add a tap-to-call phone link.

    27 pages

    See the pages
    • /
    • /business
    • /city-code
    • /city-government
    • /city-map
    • /comprehensive-plan
    • /contact-us
    • /council-agendas
    • /forms-documents
    • /history
    • and 17 more in the copied plan
  3. 3

    Describe images

    +4 points, to 91

    Describe every content image in its alt text.

    25 pages

    See the pages
    • /
    • /business
    • /city-code
    • /city-government
    • /city-map
    • /comprehensive-plan
    • /contact-us
    • /council-agendas
    • /forms-documents
    • /history
    • and 15 more in the copied plan
  4. 4

    Fix description lengths

    +2 points, to 93

    Write a meta description of 70 to 165 characters that summarizes the page.

    22 pages

    See the pages
    • /
    • /business
    • /city-map
    • /council-agendas
    • /forms-documents
    • /history
    • /information
    • /interlocal-agreements
    • /jobs-projects
    • /mission-vision
    • and 12 more in the copied plan
  5. 5

    Fix title lengths

    +3 points, to 96

    Write a title of 15 to 65 characters that leads with what the page covers.

    15 pages

    See the pages
    • /city-code
    • /city-map
    • /contact-us
    • /history
    • /information
    • /make-a-payment
    • /mission-vision
    • /participate
    • /public-works
    • /resourcelinks
    • and 5 more in the copied plan
  6. 6

    Set a share image

    +1 point, to 97

    Set og:image so links to the page carry a picture.

    27 pages

    See the pages
    • /
    • /business
    • /city-code
    • /city-government
    • /city-map
    • /comprehensive-plan
    • /contact-us
    • /council-agendas
    • /forms-documents
    • /history
    • and 17 more in the copied plan
  7. 7

    Fix pages that fail to load

    +1 point, to 98

    Fix or remove the link. Every linked page should return 200.

    3 pages

    See the pages
    • /citizens-are-asking
    • /council-minutes
    • /surplus
  8. 8

    Use one main heading

    +1 point, to 99

    Give the page exactly one h1 that says what it is about.

    3 pages

    See the pages
    • /council-agendas
    • /municipal-court
    • /wp-admin/admin-ajax.php
  9. 9

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  10. 10

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  11. 11

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  12. 12

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  13. 13

    Add a way to get in touch

    +1 point, to 100, and full marks

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /wp-admin/admin-ajax.php
1 more, to tidy up after 100
  1. 14

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /wp-admin/admin-ajax.php

What else the read found

Half its pages take over 1,300 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /3.9 s
  • /council-agendas3.1 s
  • /municipal-court2.8 s
  • /make-a-payment2.8 s
  • /jobs-projects2.7 s

Fastest: /wp-admin/admin-ajax.php, 54 ms. Heaviest: the home page, 36 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • PHPServer
  • LiteSpeedServer
  • jQueryLibrary
  • Google FontsFonts
pages with strong signs
5
hidden characters
6
chat, markdown or placeholders left in
1
dashes per 1,000 words
9.7
  • /business hidden characters a reader cannot see
  • /city-government hidden characters a reader cannot see
  • /contact-us hidden characters a reader cannot see
  • /municipal-court hidden characters a reader cannot see
  • /police-department markdown never turned into formatting

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Add structured data, Add a tap-to-call link and Match structured data to the page1 page
  • /citizens-are-asking passes every rule1 page
  • /council-minutes passes every rule1 page
  • /surplus passes every rule1 page
  • /city-map fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /council-agendas fails 6: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /history fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /information fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /mission-vision fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /municipal-court fails 6: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /participate fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /public-works fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page

And 18 more parts of the site.

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