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clearallcoolingandheating.com, read 2 days ago. Back to the report

89 to 100 in 18 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8989 nownow911top 10%9329439449459469579689699610971197129813991499159916991710018full marks

Now #35,561 of 263,586Step 1 top 10%Step 18 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +2 points, to 91, and #20,094, 15,467 places up, and into the top 10%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    53 pages

    See the pages
    • /5-signs-ac-needs-a-spring-ac-tune-up
    • /5-star-rated-hvac-services-in-manchester-nh
    • /ac-maintenance-bedford
    • /ac-maintenance-in-bedford-nh
    • /ac-repair-manchester
    • /ac-upgrade-manchester-nh
    • /air-conditioning-bedford-nh
    • /air-conditioning-installation-in-windham
    • /air-purification-bedford-nh
    • /concord-nh
    • and 43 more in the copied plan
  2. 2

    Phrase headings as questions

    +2 points, to 93

    Phrase at least one heading as the question a person would ask.

    45 pages

    See the pages
    • /5-signs-ac-needs-a-spring-ac-tune-up
    • /5-star-rated-hvac-services-in-manchester-nh
    • /ac-maintenance-bedford
    • /ac-maintenance-in-bedford-nh
    • /ac-repair-manchester
    • /ac-upgrade-manchester-nh
    • /air-conditioning-bedford-nh
    • /air-conditioning-installation-in-windham
    • /air-purification-bedford-nh
    • /concord-nh
    • and 35 more in the copied plan
  3. 3

    Put figures in tables

    +1 point, to 94

    Where the guide compares options or gives figures, put them in a table.

    57 pages

    See the pages
    • /5-signs-ac-needs-a-spring-ac-tune-up
    • /5-star-rated-hvac-services-in-manchester-nh
    • /ac-maintenance-bedford
    • /ac-maintenance-in-bedford-nh
    • /ac-repair-manchester
    • /ac-upgrade-manchester-nh
    • /air-conditioning-bedford-nh
    • /air-conditioning-installation-in-windham
    • /air-purification-bedford-nh
    • /clear-choice-for-furnace-maintenance
    • and 47 more in the copied plan
  4. 4

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  5. 5

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  6. 6

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  7. 7

    Describe images

    +1 point, to 95

    Describe every content image in its alt text.

    38 pages

    See the pages
    • /ac-maintenance-bedford
    • /ac-repair-manchester
    • /ac-upgrade-manchester-nh
    • /air-conditioning-bedford-nh
    • /air-purification-bedford-nh
    • /category/general/page/2
    • /category/general/page/3
    • /concord-nh
    • /contact
    • /emergency-hvac-repair-in-nh
    • and 28 more in the copied plan
  8. 8

    Add lists or tables

    +1 point, to 96

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    32 pages

    See the pages
    • /5-signs-ac-needs-a-spring-ac-tune-up
    • /concord-nh
    • /derry-nh
    • /financing
    • /furnace-repair-in-bedford-nh
    • /hooksett-nh
    • /how-to-improve-indoor-air-quality-in-your-home-this-spring
    • /hudson-nh-2
    • /hvac-manchester-nh
    • /hvac-salem-nh
    • and 22 more in the copied plan
  9. 9

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  10. 10

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  11. 11

    Link to pages from related content

    +1 point, to 97

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    26 pages

    See the pages
    • /concord-nh
    • /derry-nh
    • /hooksett-nh
    • /hudson-nh-2
    • /hvac-manchester-nh
    • /hvac-salem-nh
    • /hvac-services-amherst-nh
    • /hvac-services-in-auburn-nh
    • /hvac-services-in-bedford-nh
    • /hvac-services-in-candia-nh
    • and 16 more in the copied plan
  12. 12

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    27 pages

    See the pages
    • /
    • /category/general
    • /category/general/hvac-energy-saving-tips
    • /category/general/page/2
    • /category/general/page/3
    • /concord-nh
    • /energy-efficient-hvac-systems-in-nh
    • /furnace-repair-in-manchester-nh
    • /heat-pump-installation-manchester-nh
    • /hooksett-nh
    • and 17 more in the copied plan
  13. 13

    Show sources on guides

    +1 point, to 98

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    9 pages

    See the pages
    • /5-signs-ac-needs-a-spring-ac-tune-up
    • /hvac-services-in-suncook-nh
    • /maintenance
    • /maintenance-2
    • /request-a-quote
    • /service-areas
    • /thank-you
    • /thank-you-quote-request
    • /windham-nh
  14. 14

    Add depth to thin pages

    +1 point, to 99

    Add true, specific detail until the page covers its subject.

    9 pages

    See the pages
    • /financing
    • /furnace-repair-in-bedford-nh
    • /how-to-improve-indoor-air-quality-in-your-home-this-spring
    • /privacy-policy
    • /request-a-quote
    • /spring-hvac-maintenance-manchester
    • /terms-of-use
    • /thank-you
    • /thank-you-quote-request
  15. 15

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    10 pages

    See the pages
    • /
    • /ac-maintenance-in-bedford-nh
    • /clear-choice-for-furnace-maintenance
    • /energy-efficient-hvac-systems-in-nh
    • /furnace-repair-in-bedford-nh
    • /furnace-repair-in-manchester-nh
    • /heating-and-cooling-manchester-nh
    • /hvac-services-in-windham-nh
    • /locations.kml
    • /spring-hvac-maintenance-manchester
  16. 16

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    8 pages

    See the pages
    • /financing
    • /maintenance
    • /maintenance-2
    • /privacy-policy
    • /request-a-quote
    • /terms-of-use
    • /thank-you
    • /thank-you-quote-request
  17. 17

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    4 pages

    See the pages
    • /privacy-policy
    • /terms-of-use
    • /thank-you
    • /thank-you-quote-request
  18. 18

    Use one main heading

    +1 point, to 100, and full marks

    Give the page exactly one h1 that says what it is about.

    5 pages

    See the pages
    • /
    • /ac-upgrade-manchester-nh
    • /heating-and-cooling-manchester-nh
    • /locations.kml
    • /mini-split-installers-near-me-3
7 more, to tidy up after 100
  1. 19

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    4 pages

    See the pages
    • /category/general/page/2
    • /category/general/page/3
    • /my-blog/page/2
    • /my-blog/page/3
  2. 20

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    2 pages

    See the pages
    • /category/general/page/2
    • /category/general/page/3
  3. 21

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    1 page

    See the pages
    • /locations.kml
  4. 22

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /locations.kml
  5. 23

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /locations.kml
  6. 24

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    1 page

    See the pages
    • /locations.kml
  7. 25

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    1 page

    See the pages
    • /locations.kml

What else the read found

Half its pages start answering within 33 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /locations.kml669 ms
  • /235 ms
  • /heat-pump-installation-in-manchester-nh222 ms
  • /heat-pump-installation-manchester-nh211 ms
  • /my-blog207 ms

Fastest: /hvac-services-in-goffstown-nh, 29 ms. Heaviest: /service-areas, 56 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Google FontsFonts

From the structured data on its home page, as the site says it: a HVACBusiness named Clear All Cooling & Heating. mttr does not check the profiles it names.

pages with strong signs
2
hidden characters
1
chat, markdown or placeholders left in
1
dashes per 1,000 words
3.7
  • / hidden characters a reader cannot see
  • /services placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /thank-you fails 9: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /thank-you-quote-request fails 9: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /locations.kml fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /privacy-policy fails 8: Answer the first question right under it, Put the text in the HTML and Add depth to thin pages1 page
  • /request-a-quote fails 8: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /terms-of-use fails 8: Answer the first question right under it, Put the text in the HTML and Add depth to thin pages1 page
  • /windham-nh fails 8: Answer the first question right under it, Show sources on guides and Phrase headings as questions1 page
  • /concord-nh fails 7: Answer the first question right under it, Phrase headings as questions and Fix description lengths1 page
  • /furnace-repair-in-bedford-nh fails 7: Answer the first question right under it, Add depth to thin pages and Phrase headings as questions1 page
  • /hooksett-nh fails 7: Answer the first question right under it, Phrase headings as questions and Fix description lengths1 page
  • /hvac-manchester-nh fails 7: Answer the first question right under it, Phrase headings as questions and Fix description lengths1 page

And 53 more parts of the site.

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