- Middle site
- 91
- Ahead by
- 8
Worth the mostEach fix here is worth under a point
climatefocus.com
#1 of 63sites in NW Washington, District of Columbia
It scores 92.
A score says pages are well formed. It does not say an assistant cites the site.
Describe images
92 now95 with itTop 5% from 93
#15,452to#4,95310,499 places up93 of its 100 pages fail it. 2 in 7 ranked sites pass it.
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Where it ranks
1 point takes it into the top 5%.
Beside it on the board
- #15,450solartanks.com92
- #15,451topcabinet.com92
- #15,452climatefocus.com92
- #15,453zicklincontracting.com92
- #15,454ckcremodeling.com92
5,001 sites score 92. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 92Now#15,452
- 95Describe imagesTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 17
Worth the mostDescribe images+3
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page20131.5× typical
Words a page47139419% above typical
Rules failing somewhere7147 fewer than typical
Half its pages answer in140 ms210 ms33% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
8 fixes. The first 3 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points10,499 places up
Describe imagesUnderstand93 of 1002 in 7
Worth 2 points each8,018 places up each
Fix description lengthsUnderstand56 of 1001 in 11
Fix title lengthsUnderstand50 of 1001 in 6
Show 5 more fixes
Worth under a point each
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Use one main headingUnderstand3 of 1001 in 4
Link straight to the final addressAccess5 of 1001 in 2
Bring deep pages closer to homeAccess2 of 1006 in 7
How AI reads this site
It reads as two things at once, nonprofits and charities and agencies and studios, and neither wins. 3 changes would make it plainer.
It reads as
Nonprofits and charitiesLevel with agencies and studios. It says it is an organization in NW Washington.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Agencies and studios
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleClimate Focus - Delivering insights and solutions for climate action
DescriptionClimate Focus is an impact-driven company delivering insights and solutions for climate action worldwide.
First headingInsights and solutions for climate action
OpeningClimate Focus is an impact-driven company with a mission to combat climate change and drive sustainable development.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On climatefocus.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Name NW Washington in the first words
The site is in NW Washington, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On climatefocus.com, name NW Washington in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as Nonprofits and charities. Mixed on one page, neither reads plainly.
Agent instructions
On climatefocus.com, find where the site mixes Nonprofits and charities with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.