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colebrookkitchens.com, read 2 days ago. Back to the report

65 to 100 in 22 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6565 nownow711#171,422742773top 50%80481584686788890992109311941295139614971597169817981899199920992110022full marks

Now #202,634 of 263,586Step 1 #171,422Step 3 top 50%Step 22 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 71, and #171,422, 31,212 places up

    Add a tap-to-call phone link.

    90 pages

    See the pages
    • /
    • /a-good-designer-finds-an-elegant-way-to-put-everything-you-need-on-a-page
    • /about-us
    • /all-images-are-under-mit-licence-10
    • /all-images-are-under-mit-licence-11
    • /all-images-are-under-mit-licence-12
    • /all-images-are-under-mit-licence-13
    • /all-images-are-under-mit-licence-14
    • /all-images-are-under-mit-licence-15
    • /all-images-are-under-mit-licence-16
    • and 80 more in the copied plan
  2. 2

    Show sources on guides

    +3 points, to 74

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    27 pages

    See the pages
    • /a-good-designer-finds-an-elegant-way-to-put-everything-you-need-on-a-page
    • /all-images-are-under-mit-licence-10
    • /all-images-are-under-mit-licence-11
    • /all-images-are-under-mit-licence-12
    • /all-images-are-under-mit-licence-13
    • /all-images-are-under-mit-licence-14
    • /all-images-are-under-mit-licence-15
    • /all-images-are-under-mit-licence-16
    • /all-images-are-under-mit-licence-17
    • /all-images-are-under-mit-licence-18
    • and 17 more in the copied plan
  3. 3

    Add a way to get in touch

    +3 points, to 77, and into the top 50%

    Give the page a form or a clear link to request a quote or get in touch.

    33 pages under /wp-content/uploads/

    See the pages
    • /wp-content/uploads/2015/10/cam-gadget.png
    • /wp-content/uploads/2015/10/camera-lens-zoom-macro.jpg
    • /wp-content/uploads/2015/10/digital-portable-cam.png
    • /wp-content/uploads/2015/10/magnification-glass.jpg
    • /wp-content/uploads/2015/10/photography-lens-equipment.jpg
    • /wp-content/uploads/2015/10/photography-old-retro.jpg
    • /wp-content/uploads/2015/10/record-camera.jpg
    • /wp-content/uploads/2015/10/retro-ricoh-old-camera.jpg
    • /wp-content/uploads/2015/10/retro-style-glamour.jpg
    • /wp-content/uploads/2015/10/samsung-nx-300.jpg
    • and 23 more in the copied plan
  4. 4

    Put the text in the HTML

    +3 points, to 80

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    28 pages

    See the pages
    • /
    • /all-images-are-under-mit-licence-10
    • /all-images-are-under-mit-licence-11
    • /all-images-are-under-mit-licence-12
    • /all-images-are-under-mit-licence-13
    • /all-images-are-under-mit-licence-14
    • /all-images-are-under-mit-licence-15
    • /all-images-are-under-mit-licence-16
    • /all-images-are-under-mit-licence-17
    • /all-images-are-under-mit-licence-18
    • and 18 more in the copied plan
  5. 5

    Show when guides were updated

    +1 point, to 81

    Show when the guide was last updated, and set dateModified in its schema.

    23 pages

    See the pages
    • /all-images-are-under-mit-licence-10
    • /all-images-are-under-mit-licence-11
    • /all-images-are-under-mit-licence-12
    • /all-images-are-under-mit-licence-13
    • /all-images-are-under-mit-licence-14
    • /all-images-are-under-mit-licence-15
    • /all-images-are-under-mit-licence-16
    • /all-images-are-under-mit-licence-17
    • /all-images-are-under-mit-licence-18
    • /all-images-are-under-mit-licence-19
    • and 13 more in the copied plan
  6. 6

    Fix description lengths

    +3 points, to 84

    Write a meta description of 70 to 165 characters that summarizes the page.

    90 pages

    See the pages
    • /
    • /a-good-designer-finds-an-elegant-way-to-put-everything-you-need-on-a-page
    • /about-us
    • /all-images-are-under-mit-licence-10
    • /all-images-are-under-mit-licence-11
    • /all-images-are-under-mit-licence-12
    • /all-images-are-under-mit-licence-13
    • /all-images-are-under-mit-licence-14
    • /all-images-are-under-mit-licence-15
    • /all-images-are-under-mit-licence-16
    • and 80 more in the copied plan
  7. 7

    Use one main heading

    +2 points, to 86

    Give the page exactly one h1 that says what it is about.

    54 pages, 33 of them under /wp-content/uploads/

    See the pages
    • /
    • /about-us
    • /bay-ridge
    • /bay-view
    • /beachwood
    • /brice-drive
    • /brice-drive-2
    • /cadle-creek-1
    • /chapparall
    • /chesapeake-avenue
    • and 44 more in the copied plan
  8. 8

    Add structured data

    +2 points, to 88

    Add valid JSON-LD that says what the page is.

    33 pages under /wp-content/uploads/

    See the pages
    • /wp-content/uploads/2015/10/cam-gadget.png
    • /wp-content/uploads/2015/10/camera-lens-zoom-macro.jpg
    • /wp-content/uploads/2015/10/digital-portable-cam.png
    • /wp-content/uploads/2015/10/magnification-glass.jpg
    • /wp-content/uploads/2015/10/photography-lens-equipment.jpg
    • /wp-content/uploads/2015/10/photography-old-retro.jpg
    • /wp-content/uploads/2015/10/record-camera.jpg
    • /wp-content/uploads/2015/10/retro-ricoh-old-camera.jpg
    • /wp-content/uploads/2015/10/retro-style-glamour.jpg
    • /wp-content/uploads/2015/10/samsung-nx-300.jpg
    • and 23 more in the copied plan
  9. 9

    Set each page's canonical address

    +2 points, to 90

    Add a canonical link that points to the page itself.

    33 pages under /wp-content/uploads/

    See the pages
    • /wp-content/uploads/2015/10/cam-gadget.png
    • /wp-content/uploads/2015/10/camera-lens-zoom-macro.jpg
    • /wp-content/uploads/2015/10/digital-portable-cam.png
    • /wp-content/uploads/2015/10/magnification-glass.jpg
    • /wp-content/uploads/2015/10/photography-lens-equipment.jpg
    • /wp-content/uploads/2015/10/photography-old-retro.jpg
    • /wp-content/uploads/2015/10/record-camera.jpg
    • /wp-content/uploads/2015/10/retro-ricoh-old-camera.jpg
    • /wp-content/uploads/2015/10/retro-style-glamour.jpg
    • /wp-content/uploads/2015/10/samsung-nx-300.jpg
    • and 23 more in the copied plan
  10. 10

    Answer the first question right under it

    +2 points, to 92

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    28 pages

    See the pages
    • /a-good-designer-finds-an-elegant-way-to-put-everything-you-need-on-a-page
    • /all-images-are-under-mit-licence-10
    • /all-images-are-under-mit-licence-11
    • /all-images-are-under-mit-licence-12
    • /all-images-are-under-mit-licence-13
    • /all-images-are-under-mit-licence-14
    • /all-images-are-under-mit-licence-15
    • /all-images-are-under-mit-licence-16
    • /all-images-are-under-mit-licence-17
    • /all-images-are-under-mit-licence-18
    • and 18 more in the copied plan
  11. 11

    Add depth to thin pages

    +1 point, to 93

    Add true, specific detail until the page covers its subject.

    29 pages

    See the pages
    • /
    • /a-good-designer-finds-an-elegant-way-to-put-everything-you-need-on-a-page
    • /all-images-are-under-mit-licence-10
    • /all-images-are-under-mit-licence-11
    • /all-images-are-under-mit-licence-12
    • /all-images-are-under-mit-licence-13
    • /all-images-are-under-mit-licence-14
    • /all-images-are-under-mit-licence-15
    • /all-images-are-under-mit-licence-16
    • /all-images-are-under-mit-licence-17
    • and 19 more in the copied plan
  12. 12

    Phrase headings as questions

    +1 point, to 94

    Phrase at least one heading as the question a person would ask.

    28 pages

    See the pages
    • /a-good-designer-finds-an-elegant-way-to-put-everything-you-need-on-a-page
    • /all-images-are-under-mit-licence-10
    • /all-images-are-under-mit-licence-11
    • /all-images-are-under-mit-licence-12
    • /all-images-are-under-mit-licence-13
    • /all-images-are-under-mit-licence-14
    • /all-images-are-under-mit-licence-15
    • /all-images-are-under-mit-licence-16
    • /all-images-are-under-mit-licence-17
    • /all-images-are-under-mit-licence-18
    • and 18 more in the copied plan
  13. 13

    Fix title lengths

    +1 point, to 95

    Write a title of 15 to 65 characters that leads with what the page covers.

    35 pages, 33 of them under /wp-content/uploads/

    See the pages
    • /a-good-designer-finds-an-elegant-way-to-put-everything-you-need-on-a-page
    • /browse-50000-free-photos-and-illustrations
    • /wp-content/uploads/2015/10/cam-gadget.png
    • /wp-content/uploads/2015/10/camera-lens-zoom-macro.jpg
    • /wp-content/uploads/2015/10/digital-portable-cam.png
    • /wp-content/uploads/2015/10/magnification-glass.jpg
    • /wp-content/uploads/2015/10/photography-lens-equipment.jpg
    • /wp-content/uploads/2015/10/photography-old-retro.jpg
    • /wp-content/uploads/2015/10/record-camera.jpg
    • /wp-content/uploads/2015/10/retro-ricoh-old-camera.jpg
    • and 25 more in the copied plan
  14. 14

    Describe images

    +1 point, to 96

    Describe every content image in its alt text.

    34 pages

    See the pages
    • /a-good-designer-finds-an-elegant-way-to-put-everything-you-need-on-a-page
    • /about-us
    • /all-images-are-under-mit-licence-19
    • /all-images-are-under-mit-licence-20
    • /all-images-are-under-mit-licence-21
    • /all-images-are-under-mit-licence-22
    • /author/tina
    • /author/tina/page/2
    • /author/tina/page/3
    • /bay-ridge
    • and 24 more in the copied plan
  15. 15

    Set a share image

    +1 point, to 97

    Set og:image so links to the page carry a picture.

    59 pages, 33 of them under /wp-content/uploads/

    See the pages
    • /all-images-are-under-mit-licence-10
    • /all-images-are-under-mit-licence-11
    • /all-images-are-under-mit-licence-12
    • /all-images-are-under-mit-licence-13
    • /all-images-are-under-mit-licence-14
    • /all-images-are-under-mit-licence-15
    • /all-images-are-under-mit-licence-16
    • /all-images-are-under-mit-licence-17
    • /all-images-are-under-mit-licence-18
    • /all-images-are-under-mit-licence-4
    • and 49 more in the copied plan
  16. 16

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  17. 17

    Put figures in tables

    +1 point, to 98

    Where the guide compares options or gives figures, put them in a table.

    28 pages

    See the pages
    • /a-good-designer-finds-an-elegant-way-to-put-everything-you-need-on-a-page
    • /all-images-are-under-mit-licence-10
    • /all-images-are-under-mit-licence-11
    • /all-images-are-under-mit-licence-12
    • /all-images-are-under-mit-licence-13
    • /all-images-are-under-mit-licence-14
    • /all-images-are-under-mit-licence-15
    • /all-images-are-under-mit-licence-16
    • /all-images-are-under-mit-licence-17
    • /all-images-are-under-mit-licence-18
    • and 18 more in the copied plan
  18. 18

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  19. 19

    Add lists or tables

    +1 point, to 99

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    24 pages

    See the pages
    • /all-images-are-under-mit-licence-10
    • /all-images-are-under-mit-licence-11
    • /all-images-are-under-mit-licence-12
    • /all-images-are-under-mit-licence-13
    • /all-images-are-under-mit-licence-14
    • /all-images-are-under-mit-licence-15
    • /all-images-are-under-mit-licence-16
    • /all-images-are-under-mit-licence-17
    • /all-images-are-under-mit-licence-18
    • /all-images-are-under-mit-licence-19
    • and 14 more in the copied plan
  20. 20

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    21 pages

    See the pages
    • /all-images-are-under-mit-licence-10
    • /all-images-are-under-mit-licence-11
    • /all-images-are-under-mit-licence-12
    • /all-images-are-under-mit-licence-13
    • /all-images-are-under-mit-licence-14
    • /all-images-are-under-mit-licence-15
    • /all-images-are-under-mit-licence-16
    • /all-images-are-under-mit-licence-17
    • /all-images-are-under-mit-licence-18
    • /all-images-are-under-mit-licence-4
    • and 11 more in the copied plan
  21. 21

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  22. 22

    Link straight to the final address

    +1 point, to 100, and full marks

    Point links and the sitemap at the final address, not at one that redirects.

    37 pages, 33 of them under /wp-content/uploads/

    See the pages
    • /author/tina/page/2
    • /author/tina/page/3
    • /category/uncategorized/page/2
    • /category/uncategorized/page/3
    • /wp-content/uploads/2015/10/cam-gadget.png
    • /wp-content/uploads/2015/10/camera-lens-zoom-macro.jpg
    • /wp-content/uploads/2015/10/digital-portable-cam.png
    • /wp-content/uploads/2015/10/magnification-glass.jpg
    • /wp-content/uploads/2015/10/photography-lens-equipment.jpg
    • /wp-content/uploads/2015/10/photography-old-retro.jpg
    • and 27 more in the copied plan
1 more, to tidy up after 100
  1. 23

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    5 pages under /wp-content/uploads/

    See the pages
    • /wp-content/uploads/2015/10/magnification-glass.jpg
    • /wp-content/uploads/2015/10/photography-old-retro.jpg
    • /wp-content/uploads/2015/10/retro-style-glamour.jpg
    • /wp-content/uploads/2016/04/featured-image-12.jpg
    • /wp-content/uploads/2016/04/featured-image-16.jpg

What else the read found

Half its pages start answering within 262 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /if-background-image-is-not-uploaded-3964 ms
  • /if-background-image-is-not-uploaded964 ms
  • /if-background-image-is-not-uploaded-s963 ms
  • /if-background-image-is-not-uploaded-2963 ms
  • /all-images-are-under-mit-licence-4963 ms

Fastest: /wp-content/uploads/2016/04/featured-image-9.jpg, 38 ms. Heaviest: /wp-content/uploads/2015/10/digital-portable-cam.png, 165 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • jQueryLibrary
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Tina Colebrook Kitchens. mttr does not check the profiles it names.

pages with strong signs
30
hidden characters
37
chat, markdown or placeholders left in
8
dashes per 1,000 words
0.4
  • /wp-content/uploads/2015/10/retro-ricoh-old-camera.jpg hidden characters a reader cannot see
  • /wp-content/uploads/2015/10/photography-old-retro.jpg hidden characters a reader cannot see
  • /wp-content/uploads/2016/04/featured-image-2.jpg hidden characters a reader cannot see
  • /wp-content/uploads/2015/10/cam-gadget.png hidden characters a reader cannot see
  • /wp-content/uploads/2015/10/digital-portable-cam.png hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Put the text in the HTML, Add depth to thin pages and Use one main heading1 page
  • /browse-50000-free-photos-and-illustrations fails 13: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /all-images-are-under-mit-licence-10 fails 12: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /all-images-are-under-mit-licence-11 fails 12: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /all-images-are-under-mit-licence-12 fails 12: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /all-images-are-under-mit-licence-13 fails 12: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /all-images-are-under-mit-licence-14 fails 12: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /all-images-are-under-mit-licence-15 fails 12: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /all-images-are-under-mit-licence-16 fails 12: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /all-images-are-under-mit-licence-17 fails 12: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /all-images-are-under-mit-licence-18 fails 12: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /all-images-are-under-mit-licence-4 fails 12: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page

And 41 more parts of the site.

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