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comfortwindows.com, read 3 days ago. Back to the report

90 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9090 nownow931top 10%95297398499599699799899910010full marks

Now #30,319 of 263,577Step 1 top 10%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Remove ratings with no visible reviews

    +3 points, to 93, and #10,803, 19,516 places up, and into the top 10%

    Remove rating schema unless the reviews it counts are shown on the page.

    20 pages

    See the pages
    • /
    • /about-us
    • /about-us/comfort-window-manufacturing
    • /bathrooms
    • /careers
    • /contact-us
    • /contests
    • /customer-service
    • /decks
    • /doors
    • and 10 more in the copied plan
  2. 2

    Phrase headings as questions

    +2 points, to 95

    Phrase at least one heading as the question a person would ask.

    96 pages

    See the pages
    • /about-us
    • /about-us/comfort-window-manufacturing
    • /albany
    • /albany/decks
    • /albany/doors
    • /albany/doors/entry
    • /albany/doors/patio
    • /albany/replacement-windows
    • /albany/replacement-windows/casement
    • /albany/replacement-windows/installation
    • and 86 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /about-us
    • /about-us/comfort-window-manufacturing
    • /albany
    • /albany/decks
    • /albany/doors
    • /albany/doors/entry
    • /albany/doors/patio
    • /albany/replacement-windows
    • /albany/replacement-windows/casement
    • /albany/replacement-windows/double-hung
    • and 89 more in the copied plan
  4. 4

    Add breadcrumb data

    +1 point, to 98

    Add BreadcrumbList schema so the page has a place in the site.

    99 pages

    See the pages
    • /about-us
    • /about-us/comfort-window-manufacturing
    • /albany
    • /albany/decks
    • /albany/doors
    • /albany/doors/entry
    • /albany/doors/patio
    • /albany/replacement-windows
    • /albany/replacement-windows/casement
    • /albany/replacement-windows/double-hung
    • and 89 more in the copied plan
  5. 5

    Replace unsupported sales claims

    +1 point, to 99

    Replace the sales claim with a fact that can be checked.

    16 pages

    See the pages
    • /albany/decks
    • /albany/doors
    • /buffalo/doors
    • /buffalo/doors/patio
    • /buffalo/replacement-windows
    • /doors
    • /doors/entry
    • /finger-lakes
    • /finger-lakes/sunrooms
    • /replacement-windows
    • and 6 more in the copied plan
  6. 6

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  7. 7

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  8. 8

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  9. 9

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    19 pages

    See the pages
    • /about-us
    • /albany/decks
    • /careers
    • /contests
    • /doors/patio
    • /espanol
    • /faq
    • /finger-lakes/siding
    • /job-site-prep
    • /lead-safe-practices
    • and 9 more in the copied plan
  10. 10

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    13 pages

    See the pages
    • /albany
    • /bathrooms
    • /buffalo
    • /buffalo/siding
    • /contact-us
    • /customer-service
    • /doors
    • /doors/commercial
    • /doors/french
    • /doors/sliding-glass
    • and 3 more in the copied plan
5 more, to tidy up after 100
  1. 11

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    7 pages

    See the pages
    • /contact-us
    • /contests
    • /customer-service
    • /espanol
    • /gallery
    • /next-steps
    • /our-team
  2. 12

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    5 pages

    See the pages
    • /bathrooms
    • /contests
    • /decks
    • /doors
    • /replacement-windows
  3. 13

    Describe images

    Under a point

    Describe every content image in its alt text.

    3 pages

    See the pages
    • /contests
    • /lead-safe-practices
    • /next-steps
  4. 14

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    2 pages

    See the pages
    • /careers
    • /perspectivas
  5. 15

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /next-steps

What else the read found

Half its pages start answering within 192 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /albany8.0 s
  • /albany/doors7.1 s
  • /albany/decks7.1 s
  • /about-us/comfort-window-manufacturing7.0 s
  • /7.0 s

Fastest: /customer-service, 95 ms. Heaviest: /faq, 53 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ASP.NETServer
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Microsoft ClarityAnalytics
  • Meta PixelMarketing
  • MailchimpMarketing
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: a Local business named Comfort Windows & Doors. mttr does not check the profiles it names.

pages with strong signs
20
hidden characters
63
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.5
  • /replacement-windows/colonie hidden characters a reader cannot see
  • /replacement-windows/latham hidden characters a reader cannot see
  • /contests hidden characters a reader cannot see
  • /replacement-windows/geneva hidden characters a reader cannot see
  • /buffalo/decks hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Remove ratings with no visible reviews1 page
  • /contests fails 8: Remove ratings with no visible reviews, Add depth to thin pages and Phrase headings as questions1 page
  • /doors fails 7: Remove ratings with no visible reviews, Phrase headings as questions and Add lists or tables1 page
  • /next-steps fails 7: Allow pages to be indexed, Add depth to thin pages and Phrase headings as questions1 page
  • /bathrooms fails 6: Remove ratings with no visible reviews, Phrase headings as questions and Add lists or tables1 page
  • /careers fails 6: Remove ratings with no visible reviews, Use one main heading and Phrase headings as questions1 page
  • /contact-us fails 6: Remove ratings with no visible reviews, Add depth to thin pages and Phrase headings as questions1 page
  • /customer-service fails 6: Remove ratings with no visible reviews, Add depth to thin pages and Phrase headings as questions1 page
  • /espanol fails 6: Remove ratings with no visible reviews, Add depth to thin pages and Phrase headings as questions1 page
  • /finger-lakes fails 6: Remove ratings with no visible reviews, Phrase headings as questions and Replace unsupported sales claims1 page
  • /lead-safe-practices fails 6: Remove ratings with no visible reviews, Phrase headings as questions and Fix description lengths1 page
  • /perspectivas fails 6: Remove ratings with no visible reviews, Use one main heading and Phrase headings as questions1 page

And 18 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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